meader

What meader does

Meader (주식회사 미더) is a privately held South Korean branding and marketing integrated agency headquartered in Seoul (Mapo-gu, Sinchon-ro 2-gil 19, Costeation 5F), founded circa 2014, operating with a team of 1-10 employees. The firm sells three service lines — Custom Branding (brand identity, guidelines, visual identity, brand strategy), Strategic Marketing (SNS/channel management, content planning, online advertising, promotional campaign execution), and Website Production — delivered on a project- and retainer-based professional-services model targeting B2B brands, B2C consumer brands (with a strong tilt toward eco-friendly and lifestyle products), and government/local-organization projects. Go-to-market is sales-led, with inbound interest captured through a corporate-website proposal-download funnel and supported by a published portfolio of 500+ brand case studies accumulated over 10+ years.

Meader augments its agency work with two proprietary consumer brands operated as internal data assets: ReBinder (리바인더), a B2C/B2B product covering direct manufacturing, OEM, and distribution via Naver Smart Store; and Welcomeing (위커밍), an online-commerce and brand-collaboration property. The firm applies first-party operational data from these brands, accumulated over 5+ years, to inform client strategy — a positioning the company brands "Logical Creative." Notable disclosed client outcomes include a Trubam bamboo-tissue launch exceeding 350% of target sales with 500%+ ROAS, 1,700+ offline visitors to a Seoul-sponsored Haengun-dong commercial-district activation, and brand-identity work for Dain Medical Group and Seonseonhanjuk (Barunfingers) eco-friendly kitchenware.

The business operates entirely within South Korea (Seoul metropolitan area) with no public funding rounds, no parent company, no subsidiaries, no patents or trademarks disclosed, and no AI/ML technology platform — Meader is a services-and-data organization rather than a software or product company. Its sole disclosed strategic alliance is with Seoul Metropolitan Government on the Haengun-dong local-commerce initiative.

Name

meader

Legal name

주식회사 미더

Website

https://meader.co.kr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Meader (미더) is a privately held Seoul-based branding and marketing integrated agency offering custom branding, strategic marketing, and website production services to B2B and B2C brands, government clients, and consumer-product companies in South Korea, augmented by two proprietary brands (ReBinder and Welcomeing) that generate first-party market data.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Branding Services: Custom branding services including brand identity development, brand guidelines, visual identity, and brand strategy for B2B and B2C clients. Revenue is generated through project-based consulting fees.
2. Strategic Marketing Services: Marketing strategy development, SNS/channel management, content planning and production, online advertising execution, and promotional campaign management. Revenue generated through ongoing retainer or project-based fees.
3. Website Development Services: Homepage/website production services for brand clients.
4. Own Brand Operations: Operation of proprietary brands (ReBinder - B2C/B2B product manufacturing and distribution; Welcomeing - online commerce and brand collaborations) to generate direct revenue and gain market data insights.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

meader is a Seoul-based integrated branding and marketing agency that sells Custom Branding, Strategic Marketing, and Website Production services to brand clients. It supplements its agency work with two proprietary consumer brands (ReBinder and Welcomeing), which it operates to gather first-party market data and generate product revenue through channels such as Naver Smart Store.

Product overview

Meader is a branding and marketing integrated agency offering three core services: Custom Branding (맞춤 브랜딩) for maximizing business appeal through tailored brand strategies, Strategic Marketing (전략 마케팅) for sustainable brand growth, and Website Production (홈페이지 제작) for professional web development. The agency leverages proprietary data from two in-house brands—리바인더 (Rebinder) covering B2C/B2B product manufacturing and distribution, and 위커밍 (Welcomeing) focused on online commerce and brand collaborations—to inform their client strategies.

Differentiator

Problem solved

Functional benefit

Brands

• 리바인더 (ReBinder): B2C and B2B brand operated by Meader, covering direct product manufacturing, OEM, and distribution with various data assets.
• 위커밍 (Welcome-ing)

Products and services

• Custom Branding (맞춤 브랜딩)
• Strategic Marketing (전략 마케팅)
• Website Production (홈페이지 제작)

Quantifiable outcome

• Target sales exceeded by over 350% for Trubam bamboo tissue brand launch
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 서울시 (Seoul Metropolitan Government)coreStrategic or Co-development PartnerMeader partnered with Seoul City's local commerce activation initiative to execute the Haengun-dong (행운동) commercial district online promotion project. This was part of a government-sponsored program to revitalize local neighborhood commercial areas through digital marketing and community engagement initiatives.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Cheil Worldwide: South Korea's largest integrated marketing communications network and Samsung affiliate. Competes with Meader for Korean enterprise branding and marketing mandates but at much larger scale, with full-service capabilities including digital, retail, and experiential beyond boutique branding.
• R/GA: Global digital agency and brand consultancy within IPG, combining brand, product, and marketing innovation. Larger and more technology-oriented than Meader, but competes for the same type of brand transformation and integrated marketing engagements on a global stage.
• Dentsu Korea: Korean operations of Dentsu, one of the world's largest advertising and marketing services groups. Broader portfolio than Meader (media, digital, creative, data), but overlaps on enterprise branding and strategic marketing engagements in Korea.
• Innocean Worldwide: Seoul-headquartered global marketing services network originally spun out of Hyundai. Overlaps with Meader's integrated branding-and-marketing offering but serves predominantly large automotive and global accounts; relevant incumbent comparison in the Korean agency landscape.

Direct peers

• FutureBrand: Global brand strategy and experience design consultancy with strong presence in Asia. Comparable to Meader's brand identity and strategic positioning work for B2B and B2C clients; a relevant benchmark for how boutique methodology-driven agencies can scale across regions.
• HSAD (Hyundai Seoul Advertising & Design): Korean integrated branding and advertising firm with strong identity and spatial design heritage. Directly comparable service mix to Meader (branding, strategy, marketing execution) in the Korean market, though at larger scale and broader category reach.
• Interbrand: Global brand strategy and consulting firm offering brand identity, naming, and strategic positioning services to enterprise and consumer clients. Directly comparable to Meader's custom branding and brand strategy offering, though at significantly larger scale and global footprint.
• Pentagram: Independent design studio structured around senior partners, executing brand identity and strategic design work. Mirrors Meader's boutique, methodology-driven model for brand identity and visual system design, particularly relevant given Meader's emphasis on tailored branding solutions.
• Landor & Fitch: Worldwide brand consulting and design firm specializing in brand identity, experience, and strategy. Closely aligned with Meader's core custom-branding and visual-identity service line, with broader international reach and similar methodology of converting research into brand output.
• TBWA\Korea: Korean arm of TBWA's global disruption-focused creative network. Competes for the same Korean enterprise and consumer-brand mandates as Meader and operates with similar branding-plus-marketing scope, but with international creative resources behind it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/meadercompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about meader