What CEO Magazine does

CEO Magazine is a London-based digital business publication founded in 2003, operating as a wholly-owned subsidiary of Money Markets Ltd (a UK-registered digital marketing group). The company specialises in independent global MBA rankings and business education content, serving two primary customer segments: prospective MBA candidates seeking programme selection and admissions guidance, and business schools seeking visibility through rankings participation and advertising.

The company's core product is the Global MBA Rankings, published annually since 2008, covering Full-Time, Part-Time, Online, and Executive MBA formats across 24 countries in the 2026 cycle. Rankings are produced through structured annual assessment cycles (365-day) using a consistent methodology evaluating programme design, leadership capability, international diversity, and institutional performance. A separate Green MBA Rankings product was introduced in 2026 to assess sustainability integration in MBA curricula. The portfolio is completed by MBA Insights & Analysis editorial content (admissions, career outcomes, AI in business education), the CEO Magazine Digital Edition, and an MBA Selection Guide. The technology stack is a digital-first publishing platform; no API, developer tools, or AI capabilities are offered.

CEO Magazine generates revenue primarily through advertising and partnership arrangements with business schools, with pricing not publicly disclosed. Distribution is content-led across the ceo-mag.com website, email newsletter (MailChimp), SEO-optimised ranking pages, and multimedia content. The publication operates as a specialist niche between mass-market business media and academic outlets, with 11-50 employees and no disclosed funding, M&A, or external investment activity.

Name

CEO Magazine

Legal name

Money Markets Ltd

Website

https://ceo-mag.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

CEO Magazine is a London-based digital business publication and subsidiary of Money Markets Ltd that produces independent global MBA rankings across 24 countries and editorial content for prospective MBA candidates and business schools since 2003.

Ownership category

akta.pro rank

Product category

Business Education Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Corporate Leadership & Management (EDAGANAA), MBA & Executive MBA Programs (EDAHAHAB)

Keywords

• MBA rankings
• Business education publishing
• MBA admissions advice
• Digital business magazine
• Green MBA assessment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Publication and Rankings Services: CEO Magazine generates revenue through its digital publication platform providing MBA rankings, admissions advice, and business education content to a global audience of MBA candidates and business professionals. The publication operates with a digital-first approach reducing operational costs associated with print production.
2. Digital Marketing Services: As a digital marketing company under Money Markets Ltd, CEO Magazine provides digital marketing services to business clients, with well-researched supplier partnerships enabling effective service delivery.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CEO Magazine is a digital-first business education publication that publishes independent Global MBA Rankings across North America, Europe, Asia-Pacific, and the Middle East, alongside the Green MBA Rankings assessing sustainability integration in MBA programmes. It complements these ranking products with editorial content on MBA admissions, AI in business education, career outcomes, and leadership development, plus a digital magazine edition and an MBA Selection Guide for prospective candidates.

Product overview

CEO Magazine is a digital-first business education publication offering independent MBA rankings and editorial content. Its core product portfolio centres on the Global MBA Rankings (covering Full-Time, Part-Time, Online, and Executive MBA formats across 24 countries), supplemented by the Green MBA Rankings focused on sustainability assessment. These ranking products are complemented by MBA Insights & Analysis — a continuously published editorial content layer covering admissions, AI in business education, career outcomes, salary benchmarking, and leadership development — and the CEO Magazine Digital Edition with archived past issues. The MBA Selection Guide provides supplementary admissions guidance, completing a portfolio designed to serve MBA candidates from programme discovery through graduation.

Differentiator

Problem solved

Functional benefit

Products and services

• Global MBA Rankings CEO Magazine's flagship independent global MBA rankings assessing programmes across four regional markets through structured annual assessment cycles, evaluating programme design, leadership capability, international diversity, and institutional performance indicators. The 2026 edition covers more than 340 programmes across 24 countries in Full-Time, Part-Time, Online, and Executive MBA formats.
• Green MBA Rankings Sustainability integration assessment within MBA education, examining curriculum design, institutional commitment, and measurable capability development for climate-conscious global markets. Covers curriculum sustainability integration, climate and ESG capability development, institutional commitment indicators, and cross-sector impact measurement.
• MBA Insights & Analysis

Quantifiable outcome

• 350+ programmes evaluated across 4 regional markets
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• U.S. News & World Report: U.S. News publishes widely used MBA and business school rankings in the US market. It directly competes with CEO Magazine on rankings authority and school-partnership revenue, particularly for North American MBA programmes.
• Bloomberg Businessweek: Bloomberg Businessweek publishes biennial MBA rankings and adjacent business education coverage. It is a direct competitor serving MBA candidates and business schools, with deeper brand reach due to its parent media organisation.
• Financial Times (FT) Business School Rankings: The FT publishes one of the most cited global MBA and executive education rankings. It is the most direct competitor to CEO Magazine's Global MBA Rankings, serving the same MBA-candidate audience with annual benchmarking, and operating a substantially larger editorial and commercial platform.
• Poets & Quants: Poets & Quants is a dedicated business-school news and rankings site covering MBA programmes. It competes directly with CEO Magazine's MBA Insights editorial and ranking coverage for the same prospective-student audience.
• QS (Quacquarelli Symonds) World University Rankings: QS produces globally recognised MBA and business master's rankings alongside its broader university rankings. It directly competes with CEO Magazine in the MBA-programme benchmarking category and shares the same business-school partnership and lead-generation model.

Broad incumbents

• Harvard Business Review: HBR is a leading business management publication with deep MBA-candidate readership and institutional reach. It is comparable to CEO Magazine as an authority brand serving business leaders and prospective MBAs, although HBR's positioning is broader and more management-focused.
• Inc. Magazine: Inc. targets entrepreneurs and growing-business leaders, overlapping with CEO Magazine's readership of career climbers and start-up founders. It is comparable as a business-magazine incumbent competing for the same career-advancement and business-education audience.
• Fortune: Fortune is a major business magazine covering leadership, careers, and business education. It overlaps with CEO Magazine's audience of executives, entrepreneurs, and career-focused professionals and competes indirectly for business-school advertising spend.
• The Economist: The Economist is a globally distributed business and current-affairs magazine that publishes MBA-related editorial coverage. It is comparable as a broad business-magazine incumbent that overlaps with CEO Magazine's leadership, management, and business-education readership.

Emerging players

• MBS Portal (mbsportal.com): MBS Portal is a niche business-school discovery platform that provides programme comparison and admissions resources. It is comparable to CEO Magazine as a focused MBA-candidate platform with overlapping ranking and admissions content, though narrower in scope and reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ceo_mag
• LinkedInlinkedin.com/company/international-graduate-forum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEO Magazine