Gem Faire

What Gem Faire does

Gem Faire Inc. is a privately held traveling gem, jewelry, and bead show producer founded in 1988 and headquartered in Rancho Cucamonga, California. The company organizes a recurring calendar of multi-day marketplace events held at convention centers and fairgrounds across the western United States — including California, Oregon, Washington, and Utah — with select shows in the Midwest. Each show aggregates direct-from-source vendors (importers, wholesalers, artisans, manufacturers) offering gemstones, fine and fashion jewelry, beads, crystals, minerals, fossils, gold and silver, and jewelry-making supplies under one roof. The business operates as a two-sided marketplace: one side monetizes through booth rental fees ($1,171-$2,181 per standard 10'-20' booth depending on size and location), and the other side monetizes through weekend admission ($7 per pass, free for children 12 and under and seniors 70+).

The underlying operational technology is minimal: the company runs a conventional marketing website with show schedules, an online exhibitor application portal (Google Forms-based), downloadable floorplan and marketing assets, and a separate ticketing portal for free pass registration. No proprietary platform, app, API, or AI/ML capability is disclosed. Show operations follow a standardized template — Friday 12pm-6pm (with a 10am-12pm wholesale preview), Saturday 10am-6pm, Sunday 10am-5pm — applied across venues.

The go-to-market motion is event-driven. Demand generation combines direct mail, trade and local publications, radio/TV advertising, digital marketing, email, social media (Facebook, Instagram, YouTube), and community outreach including posters and billboards. Two primary customer segments are served: general public / hobbyist consumers attending for personal purchases and collecting, and trade / wholesale buyers attending the Friday preview for inventory sourcing with valid resale licenses. Complementary audiences include gem and mineral clubs (eligible for complimentary exhibit space) and teachers/schools (free group attendance). The company operates with 11-50 employees, has no disclosed institutional investment or M&A activity, and presents a stable, mature, owner-operated profile.

Name

Gem Faire

Legal name

Gem Faire Inc.

Website

https://gemfaire.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Gem Faire Inc. is a privately held, 38-year-old traveling gem, jewelry, and bead show producer based in Rancho Cucamonga, California, hosting recurring multi-day marketplace events across the western U.S. and select Midwest cities for direct-from-source vendors, retail hobbyists, and wholesale trade buyers.

Ownership category

akta.pro rank

Product category

Gem, Jewelry & Bead Trade Show Events

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro industry

PRIMARYMPAAAGAC

Trade Show & Exhibition Marketing (Booth Design/Build)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYTHAKAJAF

Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Travel Consolidators & Wholesalers

Keywords

• Gem and jewelry shows
• Bead trade shows
• Traveling gem fairs
• Lapidary wholesale markets
• Handcraft jewelry events

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor Booth Rental: Gem Faire generates primary revenue by renting booth spaces to vendors including importers, wholesalers, artisans, and manufacturers. Booth rental is the main revenue stream, with pricing varying by show location and booth size.
2. Visitor Admission: Gem Faire charges $7 for a weekend pass admission to attendees. Children 12 and under and seniors 70+ receive free admission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gem Faire operates a series of traveling gem, jewelry, and bead shows across the western and midwestern United States, hosting 100+ exhibitors per event at convention centers and fairgrounds. The company rents booth spaces to importers, wholesalers, manufacturers, and artisans (typically $1,171-$2,181 per booth) and charges a $7 weekend admission to retail consumers. Optional add-on services include booth decorating ($168-$268) and exhibitor marketing kits, with a verified Wholesale Buyer Preview available for trade buyers.

Product overview

Gem Faire operates as a traveling gem, jewelry, and bead show company offering a unified marketplace for quality gems, jewelry, beads, and supplies from direct-from-source vendors. The core product is the event show itself, supplemented by exhibitor booth space rentals (available in 10', 15', and 20' configurations), optional decorating services, and wholesale buyer preview access. Additional services include event ticketing, free admission passes for children and seniors, marketing materials for exhibitors, and dealer/floorplan tools. The company hosts events across the western U.S. and select Midwest regions, serving both retail consumers and trade buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Gem Faire Event Shows
• Exhibitor Booth Spaces
• Event Admission Tickets
• Booth Decorating Services
• Exhibitor Marketing Kit
• Wholesale Buyer Preview

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• JOGS Gem & Jewelry Show: Operates gem, jewelry, and bead trade shows with public and wholesale access across multiple U.S. markets. Directly comparable to Gem Faire in format (traveling shows), vendor mix, and dual consumer/trade buyer model.
• Tucson Gem and Mineral Show: The largest annual gem, mineral, and jewelry showcase in the U.S., hosting dozens of wholesale and public shows. Directly comparable category (gem/jewelry shows) with overlapping exhibitor and buyer base, though at much larger scale and concentrated in one city.
• Bead Fest: Traveling bead, jewelry, and craft supply shows with public and wholesale components. Directly comparable to Gem Faire in product focus (beads, jewelry-making supplies), show format, and dual-audience model.
• International Gem & Jewelry Show: Long-running traveling gem and jewelry show series with public and wholesale access across multiple U.S. cities. Directly comparable in format, audience, and product category to Gem Faire's events.
• AGTA GemFair (American Gem Trade Association): Trade-only gem and jewelry show produced by AGTA, focused on colored gemstones and jewelry. Directly comparable trade-show format and gem/jewelry vendor base, though trade-only rather than public-facing.
• JA New York (Jewelers of America): Wholesale jewelry trade show serving retail jewelers with finished jewelry and gemstones. Directly comparable in trade-show format and jewelry vendor/buyer ecosystem, though wholesale-only.

Broad incumbents

• Informa Markets: Global trade show organizer operating hundreds of B2B events including jewelry and lifestyle verticals (e.g., JIS). Comparable as a large incumbent in the trade-show space, though with a much broader portfolio and far greater scale than Gem Faire.
• Emerald Expositions: Operates major U.S. B2B trade shows including events adjacent to the craft, gift, and jewelry categories. Comparable as a broad trade-show incumbent with overlapping exhibitor audiences.
• Messe München (Inhorgenta Munich): Major European jewelry and watch trade fair operator. Comparable in category (gem/jewelry trade show) but operates internationally at much larger scale, serving as a regional/category incumbent outside Gem Faire's geography.

Others

• Etsy (online handmade jewelry marketplace): Online marketplace where many small jewelry and bead makers sell directly to consumers. Adjacent to Gem Faire's vendor base — represents the e-commerce channel that competes for the same makers' distribution attention and the same buyer spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@gemfaireusa
• Facebookfacebook.com/gemfaireinc
• Instagraminstagram.com/gemfaireinc
• Xx.com/gem_faire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gem Faire