Greater Richmond Association for Commercial Real Estate

What Greater Richmond Association for Commercial Real Estate does

Greater Richmond Association for Commercial Real Estate (GRACRE) is a private, nonprofit professional membership association serving commercial real estate professionals — including brokers, developers, investors, property managers, and ancillary service providers — in the Greater Richmond, Virginia region. The organization delivers value through a member directory, the Annual Real Estate Awards (now in its 25th year), an Annual Charity Golf Tournament, Young Professionals programming with mentor events and happy hours, and a periodic email newsletter. GRACRE also maintains strategic partnerships with the VCU Kornblau Real Estate Program for talent pipeline development and with CCIM for joint networking events.

GRACRE is administered by a two-person staff (Administrator Natalie McNamara and Lead Administrator Veronika Warren) and operates from a Richmond, Virginia mailing address with no disclosed physical office. Its operations run on the Glueup association management platform, which handles event registration, membership management, the member directory, and newsletter distribution; there is no proprietary technology, mobile app, or public-facing API. The organization has no parent company, no disclosed funding rounds, and no institutional investment ownership.

Revenue is generated through three recurring streams: annual corporate sponsorships at four tiers (Platinum, Gold, Silver, Bronze) with bundled complimentary memberships, separate charity golf tournament sponsorships, and individual/corporate membership dues. Sponsor logos prominently displayed on the website include CoStar Group, Liesfeld, Lingerfelt, and W.M. Jordan Company at the Gold level, with JLL, Bohler Engineering, Colliers International, Fulton Bank, and DPR Construction among Silver and Bronze participants. GRACRE does not disclose pricing or financial figures publicly, and the firm does not pursue acquisitions, geographic expansion beyond the Greater Richmond market, or technology-based differentiation.

Name

Greater Richmond Association for Commercial Real Estate

Legal name

Greater Richmond Association for Commercial Real Estate

Website

https://gracre.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Greater Richmond Association for Commercial Real Estate (GRACRE) is a nonprofit membership association providing networking, events, an industry awards program, and a member directory for commercial real estate professionals in the Greater Richmond, Virginia region.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Annual Sponsorship: Corporate sponsorships at four levels (Platinum, Gold, Silver, Bronze) provide annual revenue. Sponsors receive promotion through GRACRE outreach, website, social media, and marketing, as well as complimentary 2026 memberships.
2. Golf Tournament Sponsorship: Separate sponsorship opportunities for the Annual Charity Golf Tournament, distinct from annual sponsorships.
3. Membership Dues: Individual and corporate membership fees provide recurring revenue stream for the association.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

GRACRE is a professional membership association providing commercial real estate professionals in the Greater Richmond region with a member directory, annual awards program, annual charity golf tournament, young professionals networking and mentorship events, an industry newsletter, and tiered corporate sponsorship opportunities. Memberships and event registrations are processed through the Glueup association management platform, while recurring events and awards recognition serve as the primary touchpoints for community engagement.

Product overview

The Greater Richmond Association for Commercial Real Estate (GRACRE) operates as a membership-based professional association offering a unified suite of services for commercial real estate professionals. The core offerings include a Membership Directory for industry networking and connections, the Annual Real Estate Awards program recognizing outstanding projects and transactions, the Annual Charity Golf Tournament for networking and fundraising, and a Young Professionals Program with mentor events and happy hours. GRACRE also provides a Newsletter for industry updates and an Annual Sponsorship Program offering tiered partnership levels (Platinum, Gold, Silver, Bronze) with promotional benefits. All services are accessible through their website and the Glueup event management platform.

Differentiator

Problem solved

Functional benefit

Products and services

• GRACRE Membership Directory A searchable online directory of individual and corporate members in the commercial real estate industry, allowing professionals to connect and view member profiles including their organizations and roles.
• Annual Real Estate Awards An annual awards program celebrating outstanding projects, transactions, and individuals in the Greater Richmond commercial real estate community, recognizing achievements across categories including office, industrial, multifamily, and sustainability. The 25th Anniversary edition was held on April 21, 2026.
• Annual Charity Golf Tournament An annual charitable golf event held at Hermitage Country Club, providing networking opportunities for commercial real estate professionals while raising funds for local causes.
• Young Professionals Program Networking events and mentor programs designed for young professionals in the commercial real estate industry, including happy hours and mentorship events.
• GRACRE Newsletter A periodic email newsletter providing updates on association activities, industry news, member spotlights, and announcements from the Greater Richmond commercial real estate community.
• Annual Sponsorship Program A tiered corporate sponsorship program (Platinum, Gold, Silver, Bronze) offering companies visibility and promotional benefits through GRACRE outreach, website exposure, social media marketing, and complimentary memberships.

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, gold sponsor and minor.

• VCU Kornblau Real Estate ProgramcoreStrategic or Co-development PartnerGRACRE partners with VCU's Kornblau Real Estate Program for student engagement and career development. GRACRE participated in the Real Estate Career Expo hosted by the program on February 27, 2024, informing students about membership benefits and networking opportunities.
• CCIM (Commercial Investment Real Estate Institute)coreGTM or Marketing PartnerJoint happy hour events co-organized with CCIM to expand networking opportunities for members of both organizations. Notable events include YP Happy Hour at River City Roll.
• CoStar Groupgold sponsorGTM or Marketing PartnerGold sponsor of GRACRE with logo placement and marketing promotion through GRACRE outreach channels.
• Liesfeldgold sponsorGTM or Marketing PartnerGold sponsor of GRACRE with logo placement and marketing promotion through GRACRE outreach channels.
• Lingerfeltgold sponsorGTM or Marketing PartnerGold sponsor of GRACRE with logo placement and marketing promotion through GRACRE outreach channels.
• W.M. Jordan Companygold sponsorGTM or Marketing PartnerGold sponsor of GRACRE with logo placement and marketing promotion through GRACRE outreach channels.
• Greater Richmond PartnershipminorStrategic or Co-development PartnerGRACRE Board Member Caitlin Kash supports Greater Richmond Partnership events including Annual Luncheons, indicating ongoing collaborative relationship.
• DPR ConstructionminorGTM or Marketing PartnerBronze sponsor and member. Gordon Costello and Chris Durand of DPR Construction conducted panel discussions at YP Mentor + Happy Hour events.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NAIOP: The leading national trade association for commercial real estate developers, owners, and investors, with regional chapters that overlap GRACRE's Greater Richmond territory. Direct overlap in membership base (brokers, developers, investors) and programming (networking events, awards, advocacy).
• BOMA International: Building Owners and Managers Association, a national industry group with local chapters. Overlaps with GRACRE in serving commercial property professionals, particularly owners and managers, and offers awards and education programs.
• ICSC (Innovating Commerce Serving Communities): The leading global trade association serving the retail real estate industry. While focused on retail, ICSC's regional programming overlaps with GRACRE's broker and developer member base in the Richmond retail and mixed-use submarkets.
• SIOR (Society of Industrial and Office Realtors): International association of industrial and office real estate brokers with regional chapters. Competes for the same office/industrial broker demographic that constitutes a large share of GRACRE's member firms.
• Urban Land Institute (ULI): Global multidisciplinary real estate and land use organization with active Richmond/District Council programming. Competes for the same institutional CRE members with broader content, research, and networking.

Direct peers

• CCIM Institute: A national CRE investment network that already co-hosts happy hours with GRACRE. Overlaps directly in serving commercial investment professionals via networking events, designation programs, and education — competing for the same Richmond-area members.
• NAIOP Virginia: The Virginia state chapter of NAIOP, providing a similar set of services (networking, advocacy, awards) at a broader statewide geography that subsumes GRACRE's Greater Richmond territory. Most directly comparable competitor in the region.
• CREW Network: Commercial Real Estate Women network serving professionals across all CRE disciplines. Co-hosts events with GRACRE (e.g., 'GRACRE/CREW: Nothing But Networking'), directly competing for the same regional professional membership base.

Regional players

• Greater Richmond Partnership: Regional economic development organization covering the Greater Richmond area. Already collaborates with GRACRE via shared board involvement; serves an overlapping audience of CRE and corporate real estate decision-makers, though from an economic development rather than networking angle.
• Richmond Association of REALTORS: Regional REALTOR association serving the Richmond metropolitan area. Overlaps in member base (real estate professionals) and provides MLS, education, and networking — competing for the residential-adjacent CRE brokers in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gracre_va
• Facebookfacebook.com/GRACREorg
• LinkedInlinkedin.com/company/greater-richmond-association-for-commercial-real-estate-gracre-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Richmond Association for Commercial Real Estate