KGCBRAND

What KGCBRAND does

KGCBRAND (경기도주식회사, Korea Gyeonggi-do Stock Company) is a government-invested public corporation established in 2016 by Gyeonggi-do Province under the Local Government Invested Institution Operation Act, headquartered in Pangyo Techno Valley, Seongnam. It operates a portfolio of digital platforms and support programs serving SMEs, social economy enterprises, and approximately 13.5 million Gyeonggi Province residents across all 31 municipalities. Its core product is 배달특급 (Baedal Teukgeup), a public delivery app that serves as a fair-market alternative to private delivery platforms, generating cumulative transaction volume exceeding 500 billion KRW (100 billion KRW in 2024 alone) with 17 franchise brand partnerships by mid-2026. Adjacent platforms include 공삼일샵 (031#), a Naver Smart Store-based social economy online mall; an AI-integrated child meal card platform serving approximately 24,000 children across 29 municipalities; a climate action incentive platform (기후행동 기회소득) operating across cities including Gapyeong, Siheung, Osan, Yongin, Uiwang, and Hwaseong; a reusable container program projected at 1.4 million units in 2025; and a physical flagship store at Shinsegae Outlet Siheung.

The company's business model combines four revenue streams: per-order transaction fees on the delivery platform, promotional advertising and franchise partnership campaigns, government-funded SME marketing support programs (channels include Naver Smart Store, Lotte Mart, department stores, home shopping, live commerce, and Alibaba.com), and sales commissions on the social economy online mall. Government-funded SME support is provided free of charge to participating businesses, with subsidies such as up to 4 million KRW per company for Alibaba.com membership. Right now it's a small organization of ~50-80 employees organized across planning/coordination, management support, distribution business, strategy business, platform business, and audit teams. The company achieved profitability in 2025 after 5 years of losses, and is currently led by 4th Representative Director (CEO) Lee Jae-jun (since October 2024).

Name

KGCBRAND

Legal name

코리아경기도주식회사

Website

https://kgcbrand.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

KGCBRAND (경기도주식회사) is a Gyeonggi-do Province government-invested public corporation that operates the public delivery app 배달특급, a social economy online mall, child meal card platform, and climate action app, serving SMEs, social economy enterprises, and residents across all 31 municipalities of Gyeonggi Province.

Ownership category

akta.pro rank

Product category

Public Digital Platform & SME Support Services

NAICS

Mobile Food Services (722330), Convenience Retailers and Vending Machine Operators (44513)

SIC

Retail-Eating Places (5812), Services-Social Services (8300)

akta.pro primary industry

Corporate & Catering Online Ordering/Delivery (AFAIAMAK)

akta.pro secondary industries

Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ), Noncommercial/Institutional Broadline Distributors (K-12, Higher Ed, Healthcare, Government) (AFAIAAAC)

Keywords

• Public delivery platform
• SME marketing support
• Social economy marketplace
• Reusable container programs
• Government digital infrastructure

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Delivery Platform Transaction Fees: 배달특급 collects transaction fees from restaurant and franchise orders placed through its public delivery app.
2. Franchise and Brand Promotional Advertising: The company facilitates promotional campaigns and event-based advertising partnerships with brands on the 배달특급 platform.
3. Government-Funded SME Support Programs: SME marketing support programs are funded by government budgets and administered by KGCBRAND to provide online/offline marketing, media advertising, home shopping, and overseas market expansion support to Gyeonggi SMEs.
4. Social Economy Online Store Commissions: 공삼일샵 (031#) online mall operates through Naver Smart Store and generates revenue through sales commissions from listed social economy products.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

KGCBRAND operates a portfolio of public digital platforms and government-funded SME support programs. The core consumer-facing platform is the 배달특금 (Baedal Teukgeup) public delivery app serving Gyeonggi Province residents, with associated reusable container and franchise partnership functionality. The company also runs the 공삼일샵 (031#) social economy online store, the 아동급식지원 (Child Meal Support) platform, the 기후행동 기회소득 (Climate Action Opportunity Income) platform, and administers 12+ government-funded support programs for SMEs and social economy enterprises covering marketing, distribution channels, home shopping, live commerce, and overseas export expansion.

Product overview

KGCBRAND operates a platform-plus-programs portfolio anchored by its public-facing digital platforms. The core consumer product is 배달특급 (Baedal Teukgeup), a Gyeonggi-do public delivery app connecting consumers with local merchants and franchise brands. This platform also incorporates a reusable-container delivery option under its ESG programs. The second major platform is 공삼일샵 (031#), a Naver-based social economy online store. The company provides 12 distinct support programs targeting SMEs, social economy enterprises, and consumers, including SME marketing support, child meal card platform operation, climate action incentive programs, reusable container promotion, and large retail channel support. Physical retail presence includes 시흥꿈상회 (regional cooperation store) and social economy flagship stores.

Differentiator

Problem solved

Functional benefit

Brands

• 배달특급 (Baedal Teukgeup): 경기도 공공배달앱 (Gyeonggi-do Public Delivery App) — a public delivery platform app operated by KGCBRAND for Gyeonggi-do residents and local restaurants.
• 공삼일샵 (031#)
• 시흥꿈상회

Products and services

• 배달특급 (Baedal Teukgeup) Public Delivery App Gyeonggi-do public delivery app platform connecting consumers with local small merchants and franchise brands, offering discount promotions, franchise brand partnerships, and reusable-container delivery options. Serves Gyeonggi Province residents across all 31 cities/counties.
• 공삼일샵 (Gongsamilshop / 031#) Social Economy Online Store Social economy products online shopping mall operated on Naver Smart Store, offering products from social enterprises, village companies, and cooperatives with periodic promotional events. Targets Gyeonggi Province social economy organizations and consumers.
• 경기도 공공 디지털 SOC 구축사업 (Gyeonggi Public Digital SOC Platform) Digital infrastructure platform addressing platform monopolies in the delivery market, building a fair market competitive environment for consumers and small merchants through digital platform expansion across Gyeonggi Province.
• 중소기업 마케팅 지원 (SME Marketing Support Program) Integrated marketing support program for Gyeonggi-do SMEs including domestic online/offline sales channel support, overseas cross-border online and offline entry, home shopping, influencer marketing, and product improvement/design services. Recruits hundreds of SMEs annually.
• 아동급식지원 플랫폼 (Child Meal Support Platform) Platform for providing meal support to children in Gyeonggi-do, integrating with 배달특급, managing child meal cards for approximately 24,000 children across 29 cities and counties, including card issuance and call center operations.
• 기후행동 기회소득 (Climate Action Opportunity Income) Platform-based carbon neutrality activity incentive program for Gyeonggi-do residents aged 7 and above, rewarding climate-friendly actions such as public transit use, reusable containers, and energy conservation with regional currency rewards.
• 다회용기 재사용 촉진지원 사업 (Reusable Container Promotion Program) Environmental program reducing single-use container waste by supporting reusable container adoption among delivery merchants and consumers in 5 participating municipalities (Gimpo, Siheung, Ansan, Anseong, Hwaseong).
• 시흥꿈상회 (Siheung Kkum Sanghoe) Regional Co-prosperity Store Regional cooperation store operated in Shinsegae Outlets Siheung branch, supporting sales of Siheung specialty products, social economy enterprise goods, and SME products, while promoting local currency Si-ru usage. Physical retail touchpoint in Gyeonggi Province.
• 사회적경제 온라인 판로지원 (Social Economy Online Sales Support) Online sales and marketing support for Gyeonggi-do social economy enterprises (social enterprises, village companies, cooperatives), including page production, online marketing education, and customized marketing. Government-funded program.
• 사회적경제 대형유통채널 협력 판로지원 (Social Economy Large Retail Channel Support) Large-scale offline distribution channel entry support for social economy enterprises, including major retail chain placement and promotional store operations at large retail partners.
• 중소기업 미디어 홍보 광고 지원 (SME Media Promotion Support) Product promotional video production and media advertising support for Gyeonggi-do SMEs including G-BUS advertising, Seoul metropolitan area billboard advertising, and YouTube targeted advertising.
• 다회용기 사용 활성화 지원 사업 (Reusable Container Usage Activation) Program promoting reusable container usage in delivery orders and expanding reusable container supply to private multi-use facilities including sports venues and movie theaters across Gyeonggi-do.
• 사회가치 구매시장 활성화 지원 (Social Value Purchase Market Activation) Social economy purchase market activation through buyer support and impact partnership programs for public institutions in Gyeonggi-do.
• 사회적경제 거점매장 운영사업 (Social Economy Flagship Store Operation) Flagship store operation for social economy enterprise products with sales support through store presence and media-based promotional support.

Quantifiable outcome

• 배달특급 cumulative transaction volume exceeded 500 billion KRW, with 2024 alone reaching 100 billion KRW. Company achieved profit after 5 years of losses.
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• 킴스클럽 (Kims Club)coreGTM or Marketing Partner · 1 July 2026KGCBRAND partners with Kims Club for the '경기도 중소기업 상생 특가전' promotional sales event at all Kims Club locations, offering up to 45% discounts on SME products including rice, meal kits, and meat products. Previous collaborations generated approximately 3 billion KRW in sales with 40 companies.
• 롯데MARTcoreGTM or Marketing Partner · 1 July 2026Gyeonggi Province and KGCBRAND collaborate with Lotte Mart to sell jointly planned SME products. In 2026, Stenalock food containers (1+1 promotion) and Sillyman frying pan sets (30% discount, priced at 42,900 KRW) are being sold nationwide at Lotte Mart and its online store throughout July.
• 배달특급 가맹 프랜차이즈coreChannel Partner/ Reseller/ Distributor · 1 July 2026배달특급 partners with restaurant franchise brands including chicken chains (부어치킨, 치킨플러스, 땅땅치킨, 호식이두마리치킨, etc.), pizza chains (피자헛, 청년피자, 파파존스), and convenience stores (CU) for promotional discount campaigns, with 17 franchise brands participating in July 2026 promotions.
• 신세계아울렛 시흥점coreChannel Partner/ Reseller/ Distributor · 1 July 2026신세계아울렛 시흥점 houses the 시흥꿈상회 (Siheung Dream Store) operated by KGCBRAND, selling Siheung specialty products, social economy products, and SME products, while promoting the 시루 local currency.
• 경기도 소비자단체협의회가맹점coreStrategic or Co-development Partner · 1 June 2026KGCBRAND signed a business agreement with the Gyeonggi Consumer Organization Council to expand online usage of the child meal card, improving convenience for families with children.
• 아리랑 TVcoreGTM or Marketing Partner · 1 April 2026KGCBRAND signed an overseas promotion and marketing business agreement with Arirang TV to support Gyeonggi SMEs in international markets.
• NS홈쇼핑, 공영홈쇼핑, 홈앤쇼핑, SK스토아coreChannel Partner/ Reseller/ Distributor · 1 April 2026KGCBRAND signed business agreements with four major home shopping channels for SME sales support, enabling Gyeonggi SME products to reach national consumers through TV broadcasts.
• 한국식품산업클러스터진흥원coreStrategic or Co-development Partner · 1 March 2026KGCBRAND formed an export technology practical consultation group with the Korea Food Industry Cluster Promotion Agency to support Gyeonggi food companies' overseas exports.
• 경기지역FTA통상진흥센터coreStrategic or Co-development Partner · 1 January 2026KGCBRAND partnered with the Gyeonggi Regional FTA Trade Promotion Center to support SME exports and trade activation through FTA utilization.
• 화성시환경재단coreStrategic or Co-development Partner · 1 January 2026KGCBRAND signed a business agreement with the Hwaseong Environment Foundation for customized operation of the Climate Action Opportunity Income platform in Hwaseong city.
• 하나카드minorStrategic or Co-development Partner · 1 December 2025KGCBRAND signed a CSR and ESG management partnership with Hana Card for collaborative social value initiatives, announced in November 2023.
• 유한킴벌리coreStrategic or Co-development Partner · 1 July 2025KGCBRAND and Yuhan-Kimberly jointly planned and launched the lowest-priced menstrual products both online and offline, combining social value with corporate expertise.
• 한국우편사업진흥원minorStrategic or Co-development Partner · 1 May 2024KGCBRAND signed a business cooperation agreement with Korea Postal Service Promotion Agency for collaborative service development.
• 경기도소비자단체협의회는맹점coreStrategic or Co-development Partner · 1 February 2024KGCBRAND signed a business agreement with the Gyeonggi Consumer Organizations Council to protect consumer rights and promote fair trade.
• 경기환경에너지진흥원coreStrategic or Co-development Partner · 1 January 2024KGCBRAND signed a business agreement with the Gyeonggi Environment & Energy Promotion Agency to collaborate on environmental sustainability programs.

Scale indicators9 records

Recent moves7 records

Expansion highlights12 records

Direct peers

• 쿠팡이츠 (Coupang Eats): Coupang's food delivery service bundled with its Rocket delivery ecosystem. A direct competitor to 배달특급 in the Korean delivery market, leveraging Coupang's logistics infrastructure and membership base for aggressive market penetration.
• 배달의민족 (Baemin / Woowa Brothers): Korea's dominant food delivery platform operated by Woowa Brothers (now part of Delivery Hero). Directly competes with 배달특급 for restaurant orders and consumer mindshare in Korea, with vastly larger scale, network effects, and brand recognition.
• 요기요 (Yogiyo): One of the original Korean food delivery platforms, now operated under Delivery Hero Korea alongside Baemin. Directly competes with 배달특급 in the same restaurant delivery category with similar merchant-side business model.

Emerging players

• 당근마켓 (Karrot / Daangn Market): Korea's leading hyperlocal community commerce platform with growing presence in local SMB services. Operates a delivery/business matching model that overlaps conceptually with KGCBRAND's local merchant support mission, though in private rather than public form.
• 네이버 스마트스토어 (Naver Smart Store): Korea's leading SMB e-commerce storefront platform and the host infrastructure for KGCBRAND's 031# (공삼일샵) social economy online mall. Comparable as a marketplace platform serving SME sellers with similar commission-based economics.

Broad incumbents

• 카카오 (Kakao): Broad incumbent operating KakaoTalk, Kakao Mobility, Kakao Pay, and other platform businesses touching delivery, e-commerce, and SMB services. A broader market participant with overlapping capabilities to KGCBRAND's multi-platform ecosystem.

Regional players

• 서울신용보증재단 (Seoul Credit Guarantee Foundation) / 서울산업진흥원 (SBA): Seoul's regional public SME support and credit guarantee institution, comparable as a peer public entity serving local SMBs with marketing, export, and financing support — though serving Seoul rather than Gyeonggi-do.

Others

• 스타트업청년기술장려사업 (Public Digital SOC Programs in Other Korean Cities): Comparable public-sector digital platform programs operated by other Korean local governments (e.g., Seoul's public delivery initiatives, Busan's SME platforms). Comparable as public digital infrastructure projects serving local merchant and resident bases under municipal government mandate.
• 경기도경제과학진흥원 (Gyeonggi Business & Science Accelerator / GBSA): Another Gyeonggi Province-affiliated public institution supporting local SMEs with marketing, export, and innovation programs. Directly comparable as a peer public-sector SME support entity with overlapping program mandates and provincial funding base.
• 중소벤처기업부 SME 지원 프로그램 (Korean Ministry of SMEs Support Programs): National-level Korean government SME support programs including export vouchers, marketing support, and digital transformation grants. Adjacent as a public-sector counterpart providing SME enablement services through different funding mechanisms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVUM4GWvRe1vUFJ_EwzPc2A
• Facebookfacebook.com/kgcbrand
• Instagraminstagram.com/kgcbrand_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KGCBRAND