AdGamer
AdGamer is a Tallinn-based advertising network founded in 2018 that connects advertisers with PC game developers, enabling in-game ad placement on the demand side and ad-based monetization on the supply side for PC game publishers.
- Company typePrivate
- Founded2018
- HeadquartersTallin, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
AdGamer firmographics
Firmographics- Name
- AdGamer
- Website
- https://adgamer.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AdGamer is a Tallinn-based advertising network founded in 2018 that connects advertisers with PC game developers, enabling in-game ad placement on the demand side and ad-based monetization on the supply side for PC game publishers.
- Ownership category
- akta.pro rank
AdGamer industry classification
Industry- Product category
- In-Game Advertising
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)
Keywords
Where AdGamer is headquartered
LocationHeadquarters
- HQ city
- Tallin
- HQ country
- Estonia
- HQ region
- Europe
Markets served
AdGamer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
AdGamer product offering
Product offeringCore offering
AdGamer runs an advertising network dedicated to PC games. It allows advertisers to display ads inside PC games and provides game developers with a way to monetize their PC games through in-game advertising integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- AdGamer In-Game Advertising Network Online advertising network that lets brand advertisers display ads inside PC games and provides PC game developers with a way to monetize their games through in-game advertising.
Companies that use AdGamer
Customer profileIdeal customer profiles2 records
AdGamer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AdGamer competitors and assessment
Company assessmentBroad incumbents
- AppLovin: Large mobile-first ad-tech platform with expanding in-game and CTV advertising. Comparable to AdGamer on in-game ad monetization mechanics while operating at substantially greater scale and across broader formats.
- Azerion: European digital entertainment and advertising company combining gaming content with ad-tech. Comparable both as a gaming-advertising operator and as a European-headquartered peer serving advertisers and game developers.
- AdColony (Digital Turbine): Long-running in-app/in-game ad network now part of Digital Turbine. Overlaps with AdGamer's core function of delivering ads inside games and supporting developer monetization.
Direct peers
- ironSource: Major in-game advertising and monetization platform (now under Unity). AdGamer competes directly in running ads inside games and helping developers monetize, making ironSource a close benchmark even though its scale is far larger.
- Vungle (Liftoff): In-game ad network specializing in video and rewarded formats within mobile games. Strong comparable on ad-format/SDK distribution that game developers plug into for monetization.
- Unity Ads: Unity's in-game advertising network serving both mobile and PC game developers. Directly comparable in product category (in-game ad delivery and developer monetization) and advertiser demand-side tools.
- Chartboost: Direct in-game ad network for mobile and connected games. Operates the same kind of ad-network model—mediating demand between advertisers and game developers—that AdGamer targets, with similar mediation and yield tools.
- Tapjoy: In-game advertising and rewarded-monetization platform. Direct peer on the developer-monetization side of the market, with overlapping offerings around rewarded ads and value-exchange models in games.
Emerging players
- Bidstack: In-game advertising platform focused on intrinsic, programmatic ad placements in PC and console games—the closest emerging peer to AdGamer's PC-game specialization and a useful positioning benchmark.
- Anzu: In-game advertising platform with emphasis on programmatic, non-disruptive ad placements in games. Comparable emerging specialist peer to AdGamer, particularly around contextually integrated in-game formats.
Market position
Customer concentration
AdGamer social profiles
Digital presenceAdGamer financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdGamer leadership team
Management profileNumber of profiles
Profiles1 record
AdGamer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdGamer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdGamer
What does AdGamer do?
AdGamer runs an advertising network dedicated to PC games. It allows advertisers to display ads inside PC games and provides game developers with a way to monetize their PC games through in-game advertising integrations.
When was AdGamer founded?
AdGamer was founded in 2018. It employs 1 to 10 people.
Where is AdGamer based?
AdGamer is headquartered in Tallin, Estonia, in the Europe region.
Who are AdGamer's main competitors?
Broad incumbents on record are AppLovin, Azerion and AdColony (Digital Turbine). Direct peers are ironSource, Vungle (Liftoff), Unity Ads, Chartboost and Tapjoy. Emerging players are Bidstack and Anzu.
Does AdGamer have an API?
No public API is recorded for AdGamer.
What industry is AdGamer in?
AdGamer's product category is In-Game Advertising. Its primary akta.pro industry code is MPAFAJAH, In-Game Advertising & AdTech (networks, mediation, measurement). Its SIC code is 7310.