Gitti

What Gitti does

Gitti is a women's casual fashion brand established in 1997 and operated under St. Sara Fashion Company Limited, a Hong Kong-incorporated private company, with Mainland China operations conducted through 莎琪时装(深圳)有限公司 (Saki Fashion (Shenzhen) Co. Ltd). The brand targets urban fashion-conscious women seeking apparel that blends contemporary style with everyday comfort, releasing semiannual Spring/Summer and Fall/Winter collections comprising 300+ styles per season across an extended size range of S to XXXXL. Its product portfolio is centered on women's casual wear, knitwear, and seasonal outerwear, supported by a vertically integrated production capability spanning knitted, combed, and coat fabrics manufactured to international standards with seamless handoff from fabric production to garment manufacturing.

The company's go-to-market relies on a dual physical-and-digital distribution model. Physical retail consists of 80+ stores across Hong Kong and Mainland China, while digital channels comprise official storefronts on the three dominant Chinese e-commerce platforms — Tmall, Taobao, and JD.com — plus a Douyin (TikTok China) shop and active presence on WeChat video, Facebook, Instagram, and YouTube for content distribution. Marketing is reinforced by celebrity endorsement — Hong Kong actress Teng Limeng (滕丽名), a Golden Horse Award recipient, serves as brand spokesperson.

Gitti operates as a privately held entity with no disclosed venture capital funding, no public listing, no M&A activity, and no documented leadership changes. Revenue is not publicly disclosed and pricing is not published on the company website. The brand has no mobile app, no public API/SDK, no AI/ML capabilities disclosed, and no patents or trademarks on record in the available data. The business model is straightforward B2C apparel retail through owned physical stores and third-party e-commerce marketplaces.

Name

Gitti

Legal name

St. Sara Fashion Company Limited

Website

https://gitti.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Gitti is a women's casual fashion brand, established in 1997 under Hong Kong-based St. Sara Fashion Company Limited, serving urban fashion-conscious women across Hong Kong and Mainland China via 80+ retail stores and storefronts on Tmall, Taobao, JD.com, and Douyin.

Ownership category

akta.pro rank

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Distribution channels5 records

Marketing channels4 records

Core offering

Gitti designs, produces, and retails women's casual fashion clothing across seasonal Spring/Summer and Fall/Winter collections, offering more than 300 styles per season in sizes S through XXXXL. Products are sold through 80+ owned physical stores in Hong Kong and mainland China and through flagship storefronts on Tmall, Taobao, JD.com, and Douyin, with fabrics (knit, combed, coat) manufactured in-house to international standards.

Product overview

Gitti is a women's fashion brand under Saki Fashion (Shenzhen) Co. Ltd, established in 1997. The company operates as a single unified fashion brand offering seasonal collections including Spring/Summer and Fall/Winter lines. With over 25 years of experience, Gitti provides more than 300 styles per season in sizes S-XXXXL, focusing on casual comfort, elegance, and urban fashionable aesthetics. The brand emphasizes international-standard knitwear, combed fabrics, and coat materials with seamless production-to-garment manufacturing capabilities. Gitti positions itself as an accessible luxury fashion option targeting urban professional women who value both style and comfort.

Differentiator

Problem solved

Functional benefit

Products and services

• Gitti Women's Fashion (Core Brand) A women's casual fashion brand offering stylish yet comfortable everyday clothing for urban fashion-conscious women, combining casual comfort with elegance and contemporary urban style in an extended size range (S to XXXXL).
• Gitti Spring/Summer Collection Seasonal clothing line featuring light, breathable fabrics and warm-weather styles designed for spring and summer, with 300+ styles released each season to refresh the women's casual fashion offering.
• Gitti Fall/Winter Collection Seasonal clothing line featuring warm, layered garments and autumn/winter styles including outerwear, knitwear, and cold-weather essentials designed for the fall and winter seasons.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• TmallcoreChannel Partner/ Reseller/ DistributorOfficial flagship store partnership for online sales in Mainland China market
• TaobaocoreChannel Partner/ Reseller/ DistributorAuthorized store partnership for online sales distribution in Chinese market
• JD.comcoreChannel Partner/ Reseller/ DistributorOfficial store partnership for online sales reaching JD.com's customer base
• Douyin (TikTok China)coreChannel Partner/ Reseller/ DistributorShort video e-commerce partnership for reaching younger demographics through content-driven sales

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/@gitti9945
• Facebookfacebook.com/gittihk
• Instagraminstagram.com/gitti_hk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gitti