Finding XY

What Finding XY does

Finding XY is a Uganda-headquartered innovation center, management, and advisory firm founded in 2017 (with operations dating to 2019 via the SEED Uganda Hub), serving micro, small, and growing enterprises across East Africa through registered offices in Kampala, Uganda and Kenya. The firm delivers a portfolio of specialized programs targeting distinct enterprise segments: ACTIF (Accelerated Climate Technologies Investment Fund) for climate tech ventures; the WAII Facility (Women in Agriculture Impact Investment), a blended-finance vehicle funded under USAID's Feed the Future Uganda Inclusive Agricultural Markets Activity; UGEFA (Uganda Green Enterprise Finance Accelerator), an EU-funded program co-implemented with Adelphi; CYK, a digital startup facilitating loans (Ugx 1.8M–18M) for micro and small women-owned businesses; and the Agricultural Apprentice Incubator, a 9-month female-led agri-SME incubation curriculum. The firm also hosts the SEED Uganda Hub (a global eco-inclusive MSME partnership) and operates the Entrepreneurship Institute of Africa (EIA), a wholly-owned subsidiary delivering online capacity-building programs including the $400 Entrepreneurship School, the SEED Business Starter Training (Ugx 1,500,000), and the Holiday Business Training Lab (Ugx 500,000 for students aged 12-25). It complements these with Business Development Services (legal documents, proposal writing, training of trainers) and Project Consulting Services (research, scoping, implementation support for international organizations operating in Uganda).

No proprietary technology platform underpins the offering. The stack is program-management infrastructure layered with donor-funded blended finance and online course delivery via the EIA subsidiary. The firm's value proposition rests on three interlocking capabilities: (1) rigorous enterprise selection and due diligence; (2) a partner-mediated distribution network spanning UNDP, EU, USAID, IFC, AgDevCo, AECF, Village Capital, SEED, Sankalp/Intellecap, Chemonics and others; and (3) thematic specialization in gender-lens investing, green enterprise finance, and climate-tech investment vehicles.

Finding XY's revenue mechanics are diversified across three streams: program/training fees (one-time payments per participant, e.g., $400 for the Entrepreneurship School), management and facilitation fees from donor-funded investment programs (UGEFA-EU, WAII-USAID, ACTIF), and project consulting fees for international organizations. Pricing on donor-funded programs is not publicly disclosed; investment tickets via WAII start at USD 50K. The firm monetizes its position as a trusted implementation partner for development capital rather than as a software or platform vendor. Achievement of the 2023 Silver Gender Equality Seal (UNDP/PSFU) and prior SEED Awards (2020, 2021) signal recognized credibility in gender-lens and eco-inclusive enterprise support. The firm operates with 1-10 employees under founder/Group CEO Eddie Sembatya.

Name

Finding XY

Legal name

Finding XY

Website

https://findingxy.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Finding XY is a Uganda-based innovation center and advisory firm providing business development, blended-finance investment, and capacity-building services to micro, small, and growing enterprises across East Africa, with a thematic focus on women-led agri-businesses, green enterprises, and climate technology startups.

Ownership category

akta.pro rank

Product category

Business Advisory & Impact Investment Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

Keywords

• Business advisory services
• MSME development
• Blended finance
• Gender lens investing
• Green enterprise finance

Headquarters

HQ city

Kampala

HQ country

Uganda

HQ region

Africa

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Business Development Services: Finding XY provides investment and business advisory services to entrepreneurs including legal document development, proposal writing, bidding support, and training of trainers workshops. Revenue is generated through consulting fees for these customized services.
2. Program Fees: The organization charges program fees for training courses. The Entrepreneurship School charges $400 per participant, SEED Business Starter Training costs Ugx 1,500,000, and Holiday Business Training Lab costs Ugx 500,000 for students aged 12-25.
3. Investment Services: Finding XY provides direct investment to enterprises and implements programs that provide direct finance to enterprises. These include programs like WAII Facility, UGEFA, and other investment programs implemented with partners. Revenue model includes management/facilitation fees from program administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Finding XY is an innovation center, management, and advisory firm that delivers business development services, blended-finance program administration, and capacity-building programs (incubation, acceleration, training) to micro, small, and growing enterprises in Africa, with a particular focus on women-led Agri-SMEs and green/eco-inclusive SMEs across Uganda, Kenya, and the broader East African region. Its offerings combine paid consulting/advisory work, donor-funded program implementation (EU, USAID, UNDP, SEED), and participant-paid training delivered through the Entrepreneurship Institute of Africa subsidiary.

Product overview

Finding XY is an innovation center providing business advisory and investment services to MSMEs and ecosystem builders in Africa. The company's portfolio consists of multiple distinct programs: ACTIF (climate technology investment), WAII Facility (women in agriculture financing), UGEFA (green enterprise acceleration), CYK (digital lending for women), and the Agricultural Apprentice Incubator. These programs are complemented by the Entrepreneurship Institute of Africa (EIA) which offers online capacity-building courses, mentorship, and accelerator services. Business Development Services provide legal, proposal writing, and training support. Project Consulting Services assist organizations with research and implementation. The overall offering functions as a platform-plus-programs model where advisory services and EIA serve as capacity-building infrastructure supporting the various investment and financing programs.

Differentiator

Problem solved

Functional benefit

Brands

• ACTIF (Accelerated Climate Technologies Investment Fund): An investment vehicle to strengthen domestic markets for climate technologies, profiling local climate technology companies and projects where investments can be made targeting smallholder users and enterprises using blended financing.
• Agricultural Apprentice Incubator
• WAII Facility (Women in Agriculture Impact Investment)
• SEED Uganda Hub
• UGEFA (Uganda Green Enterprise Finance Accelerator)
• CYK

Products and services

• ACTIF (Accelerated Climate Technologies Investment Fund) An investment vehicle that strengthens domestic markets for climate technologies by profiling local climate technology companies and projects where investments can be made, targeting smallholder users and enterprises using a blended financing scheme that combines low-cost debt capital and technical assistance.
• Agricultural Apprentice Incubator A 9-month incubation program supporting female-led agri-businesses to establish operations in Ugandan resilience zones (including refugee and Karamoja communities) through an apprentice model with smallholder farmers, startups, and entrepreneurship groups, using a tailored curriculum to strengthen value chains.
• WAII Facility (Women in Agriculture Impact Investment Facility) A blended finance program addressing challenges of access to finance for youth and Agri-SMEs across the East African region using a gender-lens approach, providing bridge financing cover and loan-discount mechanisms with investment minimums of USD 50K.
• SEED Uganda Hub A hosted hub under the global SEED partnership for action on sustainable development and the inclusive green economy, supporting innovative small and growing enterprises in Uganda through business development support and partnership building for eco-inclusive enterprises.
• UGEFA (Uganda Green Enterprise Finance Accelerator) A fully EU-funded program implemented by Finding XY and Adelphi that facilitates green finance into Ugandan SMEs through capacity-building workshops, peer mentoring, and access to discounted loans via partner banks for green enterprises.
• CYK Digital Startup A digital startup designed to support micro and small female-owned businesses in Uganda to access loans ranging from Ugx 1.8M to Ugx 18M, providing business development support and facilitating access to credit through building a pipeline of investable businesses.
• Entrepreneurship Institute of Africa (EIA) A business institute (and wholly-owned subsidiary of Finding XY) providing capacity-building programs through online education, including Startup Course, Cente Ya Kikazi women empowerment program, Mentorship Program, Catalyser & Accelerator Labs, and Management Programs, targeting enterprises from ideation through scaling.
• Business Development Services Investment and business advisory services packaged as legal document development, proposal writing and bidding support, and training of trainers workshops, using a rigorous selection process to prepare entrepreneurs for growth and investment.
• Project Consulting Services Consulting services including research, scoping exercises, and implementation support for international and local organizations implementing projects in Uganda, covering concept development and operational support.
• Investment Services Direct investment to enterprises and implementation of programs providing direct finance to enterprises, including WAII Facility, UGEFA, and other partner-implemented programs, generating revenue through management and facilitation fees from program administration.

Quantifiable outcome

• Over 100 enterprises supported through SEED programs since 2010
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AdelphicoreStrategic or Co-development PartnerAdelphi is a key implementation partner for the Uganda Green Enterprise Finance Accelerator (UGEFA) program, a fully EU-funded initiative to facilitate green finance flow into Ugandan SMEs. Finding XY and Adelphi jointly implement the program with co-creation of financial mechanisms with financial institutions.
• SEED (Partnership for Action on Sustainable Development)coreStrategic or Co-development PartnerSEED is a global partnership for action on sustainable development and inclusive green economy. Finding XY hosts the SEED Uganda Hub established in 2019 to increase collaboration with local partners and enterprises. SEED has supported eco-inclusive MSMEs in Uganda since 2010.
• Village CapitalcoreStrategic or Co-development PartnerVillage Capital supports the Cente Ya Kikazi women empowerment program that improves access to capacity-building opportunities and access to finance for female-led enterprises across East Africa.
• United Nations Development Programme (UNDP)coreStrategic or Co-development PartnerUNDP leads the Gender Equality Seal (GES) certification program in partnership with Private Sector Foundation of Uganda, with Finding XY actively engaging and achieving Silver certification.
• Light for the WorldminorStrategic or Co-development PartnerDevelopment organization mentioned in relation to project reports and support for entrepreneurship initiatives in Uganda.
• KLYN Consulting (Zambia)minorStrategic or Co-development PartnerKLYN Consulting based in Zambia partnered with SEED Uganda for the 1st Uganda-Zambia Virtual Speed Networking Event in October 2020. KLYN offers management consultancy and business advisory services to MSMEs.
• Sankalp/IntellecapminorStrategic or Co-development PartnerSankalp was initiated in India in 2009 by Intellecap to create a thriving ecosystem for business-led solutions to achieve UN Sustainable Development Goals. Sankalp partnered with SEED Uganda and KLYN Consulting for networking events.
• UNFCCC (United Nations Framework Convention on Climate Change)minorStrategic or Co-development PartnerUNFCCC is listed among partners with reference to climate capacity building initiatives including the 4th UNFCCC Capacity-building Talk.
• Chemonics InternationalminorImplementation/ SI/ Consulting PartnerInternational development consulting firm listed as partner, implementing projects in Uganda.
• PFAN (Private Financing Advisory Network)minorGTM or Marketing PartnerPFAN appears in partner logos, providing financing advisory for clean energy and climate projects.
• UNOPSminorStrategic or Co-development PartnerUNOPS appears in partner logos, focusing on infrastructure and project implementation.
• iGravityminorStrategic or Co-development PartneriGravity appears in partner logos, working on climate and sustainability initiatives.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AgDevCo: Specialist agricultural impact investor operating across sub-Saharan Africa. Listed as a Finding XY partner and provides investment and technical assistance to African agri-SMEs comparable to WAII/ACTIF program beneficiaries.
• Intellecap: India-headquartered impact advisory and investment firm (operator of Sankalp). Provides consulting, capacity building, and capital access to enterprises across emerging markets — a broader, more established version of Finding XY's platform-plus-programs model.
• AECF (African Enterprise Challenge Fund): Pan-African challenge fund and business support organization financing innovative SMEs. Listed as a Finding XY partner and operates a similar agri/SME investment + advisory model at significantly larger scale.

Direct peers

• Village Capital: Global venture support organization running the Cente Ya Kikazi women accelerator program together with Finding XY. Directly comparable as a peer in entrepreneur-support programming with a gender lens.
• BongoHive: Zambian innovation and entrepreneurship hub offering incubation, acceleration, and SME advisory services. Operates a similar mission-driven MSME support model in the Southern African Development Community region.
• GrowthAfrica: Kenya-based accelerator and SME advisory firm supporting East African growth-stage SMEs with advisory and investor readiness services — directly overlapping with Finding XY's regional focus and service offering.
• KLYN Consulting: Zambia-based management consultancy and business advisory firm serving MSMEs. Explicitly partnered with SEED Uganda/Finding XY for cross-border networking events, operating a near-identical SME advisory model in a neighboring market.

Others

• Light for the World: International development organization supporting entrepreneurship and inclusion in East Africa. Listed as a Finding XY project partner and operates in an adjacent development-ecosystem capacity rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/29215295/admin
• Xx.com/Finding_XY
• Facebookfacebook.com/findingxy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finding XY