Schneider schreib's auf

What Schneider schreib's auf does

Schneider Schreibgeräte GmbH is a family-owned German manufacturer of writing instruments founded in 1938 and headquartered in Schramberg, Germany. The company produces a comprehensive portfolio spanning ballpoint pens (Slider Rave, Reco), refillable rollerballs (Ray, One Change, Breeze, Ceod Shiny), fountain pens (Callissima), highlighters (Job), acrylic markers (Paint-It 320), fineliners, mechanical pencils, and compatible refills. Its technical differentiation rests on proprietary systems including Viscoglide® ballpoint technology, Super-Flow-System ink delivery, Cap-Off smudge-resistant ink, and a Plug+Play refill interchangeability platform. Multiple products carry the Blauer Engel (Blue Angel) environmental certification, including the world's first Blauer Engel-certified ballpoint pen (Reco) and rollerball (Breeze), positioning sustainability as a core brand pillar.

The business operates primarily direct-to-consumer via its owned e-commerce storefront schneiderpen.com for the German market and a dedicated B2B promotional site schneiderpen-promotion.com with a Pen-Configurator tool for custom-branded corporate orders. Pricing spans approximately €1.05 (entry-level highlighters) to €11.99 (premium calligraphy fountain pens), with free shipping above €25 and payment via PayPal, SEPA, card, and Amazon Pay. Customer segments are horizontally diversified across office/professional, students and educators, creative artists (handlettering, calligraphy, bullet journaling), and corporate/advertising buyers. Christian Schneider serves as CEO, and the company earned the Deutscher Nachhaltigkeitspreis 2024 in the Office Supplies/Promotional Items category, reinforcing its sustainability positioning as a key commercial and reputational asset.

Name

Schneider schreib's auf

Legal name

Schneider Schreibgeräte GmbH

Website

https://schneiderpen.de

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Schneider Schreibgeräte GmbH is a family-owned German manufacturer (founded 1938, Schramberg) producing ballpoint pens, rollerballs, fountain pens, highlighters, and markers, sold direct-to-consumer and via a corporate promotional channel, with strong sustainability certification including multiple Blauer Engel awards.

Ownership category

akta.pro rank

Product category

Writing Instruments

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

Keywords

• Ballpoint pens
• Rollerball pens
• Fountain pens
• Highlighter markers
• Writing instruments

Headquarters

HQ city

Schramberg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Writing Instruments Retail: Direct B2C and B2B sales of ballpoint pens, gel pens, ink rollers, fountain pens, fineliners, felt-tip pens, highlighters, and markers through owned e-commerce platform and retail channels. One-time purchase model with individual unit pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Schneider Schreibgeräte GmbH manufactures and sells a broad portfolio of writing instruments including ballpoint pens, gel pens, refillable rollerballs, fountain pens, fineliners, highlighters, acrylic markers, whiteboard markers, and permanent markers. Made-in-Germany production with strong emphasis on sustainability: products made from recycled plastics (up to 92%), bio-based plastics, refillable designs, and Blauer Engel (Blue Angel) eco-certifications. Direct-to-consumer sales via the company's own online shop, plus a dedicated promotional products channel with a Pen-Configurator tool for custom-branded corporate pens.

Product overview

Schneider Schreibgeräte is a German manufacturer of writing instruments offering a comprehensive portfolio of pens and markers. The product range includes ballpoint pens (Kugelschreiber) such as the Slider Rave and Reco; gel pens (Gelschreiber); refillable rollerballs (Tintenroller) including the Ray, One Change, Ceod Shiny, and Breeze; fountain pens (Füller) like the Callissima; fineliners and felt-tip pens; mechanical pencils (Druckbleistifte); highlighters (Textmarker) such as the Job; acrylic markers including Paint-It 320; whiteboard and flipchart markers; permanent markers; and a full range of refills and accessories. The company emphasizes sustainable products made from recycled materials and bio-based plastics, with several products carrying the Blauer Engel (Blue Angel) environmental certification.

Differentiator

Problem solved

Functional benefit

Brands

• Slider: Product series including Slider Rave, Slider pen line with Viscoglide technology
• Ray
• One
• Line-Up
• Twinmarker
• scribu
• Reco
• Breeze
• Job
• Ceod Shiny
• Paint-It
• Callissima

Products and services

• Slider Rave (Ballpoint Pen)

Quantifiable outcome

• Over 65% CO2 emissions saved with Reco pen compared to conventional plastic
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Visions for Children e.V.minorOthers · 1 July 2025Charitable partnership where Schneider donates €5 per order in their online shop to Visions for Children e.V. during a specified promotional period (July 2025). The campaign 'Mit jedem Stift ein Stück Zukunft' (With every pen, a piece of future) supports education and future prospects for children.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tombow: Japanese manufacturer of writing instruments and art supplies, particularly strong in fineliners, brush pens, and creative markers. Overlaps with Schneider's creative/artist segment and handlettering product positioning.
• Caran d'Ache: Swiss manufacturer of premium writing instruments and art supplies. Competes with Schneider in fountain pens, ballpoints, and creative/art markers, with similar emphasis on craftsmanship and design-led differentiation.
• Faber-Castell: German manufacturer of writing instruments, art supplies, and cosmetics with a heritage comparable to Schneider's. Both compete in ballpoint, fountain, and fineliner pens across office, student, and creative segments, with sustainability programs around recycled and bio-based materials.
• edding: German manufacturer of writing and marking instruments (permanent markers, whiteboard markers, fineliners, highlighters). Directly competes with Schneider in the marker and highlighter categories and shares German manufacturing heritage.
• Pelikan: German manufacturer of writing instruments (fountain pens, ballpoints, ink rollers) with deep heritage. Overlaps with Schneider's fountain pen and ink roller lines and shares the German craftsmanship positioning.
• Lamy: German manufacturer of premium writing instruments, best known for fountain pens and rollerballs. Lamy competes directly with Schneider's fountain pen and rollerball SKUs (e.g., Callissima, One Change) and shares a German design and engineering pedigree.
• Staedtler: German writing instrument and art supply manufacturer with overlapping product portfolio (ballpoints, fineliners, markers, highlighters). Both are family-founded German brands emphasizing quality, Made in Germany heritage, and sustainability certifications.

Broad incumbents

• Pentel: Japanese writing instrument manufacturer offering ballpoint, gel, fineliner, and marker products. Directly overlaps with Schneider's portfolio and competes in office and student segments worldwide.
• Pilot (Pilot Pen): Japanese global leader in writing instruments with broad portfolio across ballpoint, gel, rollerball, fountain, and marker categories. Directly competes with Schneider internationally and has far larger R&D and distribution scale, including its own sustainability programs.
• Mitsubishi Pencil (uni-ball): Japanese manufacturer of writing instruments sold under the uni-ball brand globally. Competes with Schneider in ballpoint and gel pen segments, with strong global retail distribution and signature ink technologies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/schneiderpenGermany
• Facebookfacebook.com/schneiderpen
• LinkedInde.linkedin.com/company/schneiderpen
• Instagraminstagram.com/schneiderpengermany
• TikToktiktok.com/@schneiderpengermany

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schneider schreib's auf