Bow&Arrow
Bow&Arrow is a Sydney-based, founder-led strategic consultancy studio providing organisational research, design, and strategy services to commercial, non-profit, and government clients across Australia and select Asian markets, including Vietnam, Hong Kong, and Sri Lanka.
- Company typePrivate
- Founded1987
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bow&Arrow does
Bow&Arrow is a Sydney-based strategic consultancy studio founded in 1987 by Barry Archer and Sarah Archer. The firm operates as a small, founder-led private office providing organisational research, design, and strategy services to commercial clients, non-profits, and government bodies across Australia and select Asian markets, including Vietnam, Hong Kong, and Sri Lanka. Service delivery is built on the founders' 25+ years of accumulated consulting experience rather than on proprietary technology.
The firm's service portfolio operates through three models: core consulting engagements, ranging from short-term projects to annual retainers covering strategy, research, design, roadmaps, trials, and communications; joint-venture arrangements with KPI-triggered bonuses and equity participation; and direct investment through the Quiver Capital arm. The third-party Cascade platform is used to systematise strategy deliverables, but no proprietary technology stack, software product, or AI/ML system is maintained by the firm. Go-to-market is sales-led via direct outreach, professional referrals, and thought-leadership content published on the firm's website and through panel participation.
Bow&Arrow's distribution into Asia-Pacific is supported by formal partnerships, including StudioViet (Vietnam, 2023), Watt Advocacy (advocacy, 2024), and an InvestHK relationship for Hong Kong. Revenue figures are not publicly disclosed, and the studio operates with minimal headcount beyond the two principals, consistent with a boutique consultancy model. Named client engagements include the Community Child Care Association (CCC), TJM, and Juel, indicating a mix of non-profit and commercial mandates.
Bow&Arrow firmographics
Firmographics- Name
- Bow&Arrow
- Legal name
- BOW&ARROW
- Website
- https://bowandarrow.com.au
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bow&Arrow is a Sydney-based, founder-led strategic consultancy studio providing organisational research, design, and strategy services to commercial, non-profit, and government clients across Australia and select Asian markets, including Vietnam, Hong Kong, and Sri Lanka.
- Ownership category
- akta.pro rank
Where Bow&Arrow is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Bow&Arrow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Consulting Engagements: Core consulting solution per engagement, ranging from short-term projects to annual retainers covering strategy, research, design, roadmap, trial and communication across products, services and brands.
- Joint Venture Projects: Client joint venture arrangements revolving around key project deliverables with KPIs triggering bonuses and equity participation.
- Quiver Capital Investment: Investment through their separate Quiver Capital investment arm, provided independently or in conjunction with consulting engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Bow&Arrow product offering
Product offeringCore offering
Bow&Arrow is a private strategic consultancy studio that delivers organisational research, design and strategy services to progressive commercial clients, non-profits and government bodies. Engagements span strategy, research, design, roadmap, trial and communication across products, services and brands, executed through discrete projects, annual retainers, joint venture arrangements with KPI-triggered bonuses and equity, and direct investment via the Quiver Capital arm.
Product overview
Bow&Arrow operates as a strategic consultancy studio, not a software product company. The firm offers three distinct service models: core consulting engagements for discrete projects or annual retainers covering strategy, research, design, roadmap, trial and communication; Joint Venture Projects with KPI-triggered bonuses and equity structures; and Quiver Capital for direct investment. These service models are provided to commercial clients, non-profit organisations, and government entities across diverse sectors including professional services, financial services, sport, automotive, manufacturing, FMCG, construction, distribution, healthcare, tourism, and media.
Differentiator
Problem solved
Functional benefit
Brands
- Quiver Capital: Investment arm of Bow&Arrow that provides separate or conjunction investment with engagements.
Products and services
- Strategic Consulting Services Core consulting engagements providing organisational research, design and strategy services to progressive commercial clients, non-profits and government bodies, covering strategy, research, design, roadmap, trial and communication. Engagements range from short-term projects (couple of weeks) to annual retainers.
- Joint Venture Projects Client joint venture model revolving around key project deliverables with KPIs triggering bonuses and equity participation, provided as an alternative engagement structure to traditional consulting.
- Quiver Capital Sub-brand investment arm providing direct capital investment into clients, delivered independently or in conjunction with consulting engagements.
Quantifiable outcome
- Supported CCC in securing government funding for 15% pay rise for Australian childcare workers
- +1 more outcomes
Companies that use Bow&Arrow
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Bow&Arrow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bow&Arrow partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Watt AdvocacycoreStrategic advocacy consultancy led by Louise Yabsley, introduced to Community Child Care Association (CCC) by Sarah Archer at Bow&Arrow. Watt Advocacy provides trusted advocacy support for the CCC's advocacy roadmap and government engagement efforts.
- StudioVietcoreCommercial strategy consultancy launched in 2023 by Barry Archer (Bow&Arrow) and Andrew Homan, a seasoned Vietnam advisor and lawyer. Andrew began his Vietnam journey in the late 1980s through a business media start-up in newspapers and magazines. The partnership supports other investors in large and niche local enterprises based on shared Vietnam experiences and networks.
- InvestHKminorHong Kong government investment promotion agency; Bow&Arrow helps clients understand and build supporting networks in Hong Kong as part of Asia strategy.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Bow&Arrow competitors and assessment
Company assessmentMarket position
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bow&Arrow social profiles
Digital presenceBow&Arrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bow&Arrow leadership team
Management profileNumber of profiles
Profiles2 records
Bow&Arrow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bow&Arrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bow&Arrow
What does Bow&Arrow do?
Bow&Arrow is a private strategic consultancy studio that delivers organisational research, design and strategy services to progressive commercial clients, non-profits and government bodies. Engagements span strategy, research, design, roadmap, trial and communication across products, services and brands, executed through discrete projects, annual retainers, joint venture arrangements with KPI-triggered bonuses and equity, and direct investment via the Quiver Capital arm.
Is Bow&Arrow a public or private company?
Bow&Arrow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bow&Arrow founded?
Bow&Arrow was founded in 1987. It employs 1 to 10 people.
Where is Bow&Arrow based?
Bow&Arrow is headquartered in Sydney, Australia, in the Oceania region.
How does Bow&Arrow make money?
Three revenue lines are on record. Consulting Engagements are the primary driver. The others are joint Venture Projects and quiver Capital Investment.
Does Bow&Arrow have an API?
No public API is recorded for Bow&Arrow.