European Principal Group

What European Principal Group does

European Principal Group (EPG) is a London-headquartered geopolitical advisory consultancy founded in 2020, serving CEOs, chief officers, boards, and senior leaders of major multinational organizations. The firm operates as a collective of independent principals who each lead their own separate consultancies but pool expertise under the EPG umbrella. Principals bring decades of senior-level experience as diplomats, business leaders, lobbyists, government advisors, civil servants, journalists, and educators, with many holding positions on boards, think tanks, and policy commissions across Europe.

EPG delivers a unified consulting service platform spanning geopolitical advisory, public and government affairs, political intelligence and risk analysis, strategic communications, investment advisory (M&A, joint ventures, market entry, due diligence, competition/anti-trust), trade and competition advisory, mediation, and periodic geopolitical intelligence reports. The firm maintains a distributed European presence with principals based in multiple cities including Vienna and London. There is no proprietary technology product; the entire value proposition rests on human expertise, networks, and local political insight.

Revenue is generated through bespoke professional advisory engagements sold via direct outreach and professional networks. EPG has no public pricing, no self-service channels, and no disclosed customer logos. The company maintains a LinkedIn presence and publishes regular thought leadership on European geopolitical developments. It has 1-10 employees, no disclosed funding, and operates under a decentralized ownership structure where principals retain ownership of their individual consultancies.

Name

European Principal Group

Legal name

European Principal Group

Website

https://europeanprincipalgroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

European Principal Group is a London-headquartered boutique consultancy providing geopolitical advisory, government affairs, and strategic communications services to senior executives of major multinational organizations across Europe. It operates as a collective of independent principals pooling senior-level policy and diplomatic expertise.

Ownership category

akta.pro rank

Product category

Government Relations Consulting

akta.pro primary industry

Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Geopolitical advisory
• Government affairs consulting
• Strategic communications
• Political intelligence services
• Public affairs consultancy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Advisory Services: EPG provides consulting services to senior business leaders including CEOs, boards, and chief officers of major organisations. The company offers geopolitical advice, political intelligence, strategic communications, and government affairs services tailored to client needs. Revenue is generated through professional advisory engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

European Principal Group is a London-based advisory firm that delivers bespoke geopolitical and public affairs counsel to senior executives of major multinational organizations operating in Europe. The firm convenes senior, independent policy, communications, and intelligence professionals to advise on geopolitical risk, public and government affairs, political intelligence, investment and trade/competition issues, strategic communications, and mediation.

Product overview

European Principal Group (EPG) offers a unified consulting service platform rather than a modular software product. The firm provides geopolitical advisory, public affairs, political intelligence, strategic communications, investment advisory (including M&As and JVs), trade and competition advisory, and mediation services to senior corporate leaders and boards. These services are delivered through a network of independent principals with senior-level experience in diplomacy, government, business, and policy across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Geopolitical Risk Advisory
• Public and Government Affairs
• Political Intelligence
• Investment, Trade and Competition Advisory
• Strategic Communications
• Mediation

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CEC Government RelationscoreStrategic or Co-development PartnerMarek Matraszek serves as EPG Principal and chairman of CEC Government Relations. CEC Government Relations collaborates with EPG on Central and Eastern Europe macroeconomic and political outlook presentations and investment briefings.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Flint Global: London-based policy and regulatory affairs consultancy advising major corporates on EU and UK policy, lobbying, and political risk — a near-direct peer in service offering, buyer persona, and geographic footprint.
• Brunswick Group: Global critical issues advisory firm with deep geopolitical, public affairs and strategic communications capabilities serving CEOs and boards — closely comparable in service mix, buyer segment, and senior-advisor delivery model.
• Hanover Communications: European public affairs, policy and communications consultancy serving multinational clients — directly comparable in service mix (geopolitical advisory, public affairs, corporate communications) and EMEA-centric positioning.
• FGS Global: Strategic communications and government advisory firm formed from the merger of Finsbury, Glover Park, and Hering Schuppener — directly comparable as a senior-led advisory serving corporates on geopolitical and public affairs issues.
• Sovereign Strategy: UK-based government relations and strategic communications advisory serving corporate clients — comparable boutique-tier competitor in public affairs and political intelligence.
• CEC Government Relations: Central and Eastern Europe-focused government affairs consultancy chaired by EPG principal Marek Matraszek — an actual partner and direct peer covering CEE macroeconomic and political advisory mandates.
• Penta Group: London-headquartered strategic communications and public affairs firm with strong European government relations practice — closely comparable buyer persona (C-suite) and service offering.

Emerging players

• EuroIntelligence: European political and economic intelligence subscription service focused on EU affairs — adjacent rather than directly competing, but addresses the same geopolitical intelligence need from a media/data angle.

Broad incumbents

• Burson (formerly BCW): Global public affairs and communications agency serving multinational clients across public policy, crisis, and corporate affairs — broader incumbent competing for the same enterprise geopolitical advisory engagements.
• FTI Consulting (Strategic Communications segment): Global consulting firm with a substantial Strategic Communications segment covering public affairs, government relations and crisis advisory — broader portfolio but directly competes for the same C-suite geopolitical advisory mandates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/european-principal-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Principal Group