Digital Sport 360

What Digital Sport 360 does

Digital Sport 360 is an Italian-headquartered digital marketing agency that focuses exclusively on the sports industry, offering outsourced consulting and white-label digital marketing services to sports brands, federations, EPS (Italian Sports Promotion Bodies), professional and amateur teams, race and event organizers, sports centers, and sports medicine/wellness facilities. Founded in 2018 and operating under the trade name Digital Sport 360 (sub-brand DS 360) by its founders Cristina Tasselli (CMO), Marco Biasotti (CDO), and Luca Contato (CTO), the firm is legally held by DMP 360 S.L., a private Spanish limited company. The company positions itself as a niche, sports-only digital agency with a multilingual delivery network spanning 4 continents (Italian, English, Spanish, French) and 76 collaborators.

Its core offering combines traditional digital marketing services — competitor analysis, multichannel digital strategy, social media management, content and SEO, email/SMS/WhatsApp/Telegram marketing, web design and UX, e-commerce, PPC, and marketing automation — with sports-specific tooling: a suite of 10 proprietary digital marketing tools designed for sports digitalization, plus advergame and gamification software solutions built by CTO Luca Contato. The firm differentiates on industry specialization rather than on platform technology, offering an integrated consultancy-plus-tools stack that competitors in general digital marketing typically lack.

Revenue is generated through three streams: project-based professional services engagements, white-label licensing/royalty arrangements in which agencies and partners resell DS 360's capabilities under their own brand, and Innovation Manager-accompanied consulting engagements. Pricing is not publicly disclosed; the company offers free initial consultations and provides digital quotes within 48 hours. Distribution is sales-led and direct, supplemented by white-label channel partnerships. As of end-2025, the connected business network reports 193 clients, 267 projects completed over the prior three years, and a self-described position as Italy's leading agency for sports digital marketing. Strategic relationships include research collaborations with CNR, SANIS, and Sports Science Universities.

Name

Digital Sport 360

Legal name

Digital Sport 360 di DMP 360 S.L.

Website

https://digitalsport360.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Sport 360 is an Italian-headquartered digital marketing agency specializing in sports industry clients, offering outsourced digital marketing services, proprietary tools, and white-label capabilities to brands, federations, teams, and event organizers across 4 continents.

Ownership category

akta.pro rank

Product category

Sports Digital Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

akta.pro secondary industry

Sports Branded Content (Team/League/Brand Integrations) (MPADAEAI)

Keywords

• Sports digital marketing
• Digital marketing agency
• Sports marketing services
• Fan engagement marketing
• White-label marketing

Headquarters

HQ city

San Bartolomé De Tirajana

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Comprehensive outsourced digital marketing services including competitor analysis, digital strategy, multichannel positioning, social media management, website and ecommerce creation, influencer marketing, viral marketing, online events, and fan engagement initiatives. Services are provided in outsourcing and white-label formats.
2. White Label Services: The company offers its digital marketing capabilities on a white-label basis to other agencies and sports organizations, allowing them to resell these services under their own brand.
3. Consulting Services: Professional consulting with certified Innovation Manager accompaniment for sports digital transformation projects, including assessment, market analysis, and strategic planning.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Digital Sport 360 is a digital marketing services agency specializing in the sports industry, providing outsourced and white-label digital marketing services to sports brands, federations, teams, race organizers, sports centers, and medical practitioners. Its offerings span competitor analysis, multichannel digital strategy, social media management, web/UX design and SEO, e-commerce creation, influencer and viral marketing, email/SMS/messaging campaigns, PPC and funnel marketing, content management, online events, race promotion, and fan engagement — supported by 10 proprietary digital marketing tools and advergame/gamification capabilities.

Product overview

Digital Sport 360 is a digital marketing services agency specializing in sports marketing, offering a comprehensive suite of services rather than a traditional software product. The company provides strategic digital marketing consulting, social media management, content creation, e-commerce solutions, online events, and fan engagement services. Their offering includes 10 digital marketing tools covering areas such as competitor analysis, lead generation, marketing automation, and multichannel positioning. Services are available as standalone consulting engagements or as outsourced/white-label partnerships with sports brands, federations, EPS organizations, and sporting event organizers.

Differentiator

Problem solved

Functional benefit

Brands

• DS 360: Trademark/branding reference mentioned on the website as 'Marchio di: DS 360'

Products and services

• Digital Marketing Strategy & Competitor Analysis Multilingual market research, brand studies, digital competitor analysis, multichannel positioning strategy, and competitor product/service benchmarking for sports organizations.
• Social Media Marketing & Social Selling Management of social media presence, social selling tactics, content publishing, and community engagement for sports brands and organizations across platforms including Facebook, Instagram, TikTok, and YouTube.
• Email, SMS, Telegram, WhatsApp & Viral Marketing Direct communication marketing services including email campaigns, SMS marketing, messaging platform marketing on WhatsApp and Telegram, and viral marketing initiatives tailored for sports audiences.
• Web Design, UX & Online Positioning Website development, UX design, search engine optimization, and web reputation management aimed at improving online visibility for sports organizations.
• Content Management, SEO Copywriting & Blogging Outsourced content management, social media content creation, blog management, web pages, and online press releases executed with SEO and SEM techniques.
• eCommerce Solutions Creation and management of online stores for sports products and merchandise.
• Online Events, Race Promotion & Fan Engagement Organization of webinars and offline events, race promotion support, athlete ambassador management, influencer research, and fan and community engagement activities.
• Influencer & Viral Marketing Influencer identification and management plus viral marketing campaign creation for sports brands and events.
• Pay-per-Click Advertising & Funnel Marketing PPC advertising campaigns and marketing funnel development designed to convert prospects into customers for sports organizations.
• Marketing Automation Automated marketing processes, video production, and marketing automation workflows tailored for sports organizations.
• Outsourcing & White Label Digital Marketing Services Outsourced digital marketing functions and white-label services provided to sports brands, federations, EPS, teams, and other agencies who resell the capabilities under their own brand.
• Digital Marketing Innovation Consulting (Innovation Manager Engagement) Professional consulting with certified Innovation Manager accompaniment for sports digital transformation projects, including assessment, market analysis, and strategic planning.

Quantifiable outcome

• 267 projects completed in 3 years
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• CNR (National Research Council)coreStrategic or Co-development PartnerCollaboration with CNR (National Research Council) for sports digitalization research and development projects. The partnership focuses on research and promotion of digital sports in all its possible declinations.
• SANIS (Research Center)coreStrategic or Co-development PartnerPartnership with SANIS research center for sports digitalization R&D and promotion initiatives in the sports sector.
• Sports Science and Motor Sciences UniversitiescoreStrategic or Co-development PartnerCollaborates with universities offering degrees in Sports Sciences, Human Sciences, and Economics for the development and promotion of digital sports across all its manifestations.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mailman: Digital sports marketing agency with strong presence in Asia and global footprint, offering social media, content, and digital campaign services to sports rights holders and brands. Directly comparable in digital sports marketing services model.
• Two Circles: UK-based sports digital marketing and data agency serving leagues, federations, and sports brands with digital strategy, fan engagement, and marketing services. Closest analog to Digital Sport 360 as a sports-specialist digital marketing agency.
• The Sports Consultancy: UK-based sports sponsorship and digital strategy consultancy advising brands, federations, and rights holders. Comparable as a sports-specialist consulting and digital strategy peer serving similar buyer segments.
• Octagon: Global sports marketing agency (part of IPG) providing brand consulting, athlete management, and digital marketing for sports organizations. Most directly comparable as a full-service sports marketing services peer serving federations, brands, and event organizers.

Broad incumbents

• Havas Sports & Entertainment: Global sports marketing network within Havas offering sponsorship, brand content, and digital activation for sports organizations. Comparable offering as a broader incumbent with overlapping sports digital services and global reach.
• Wasserman: Global sports marketing, talent management, and strategy agency serving leagues, brands, and athletes. Comparable as a broader incumbent with overlapping sports marketing services and client base.
• Sportfive: Global sports marketing agency offering media rights, sponsorship, digital, and content services across football and other sports. Comparable as a broader incumbent competing for the same federation, league, and brand marketing budgets.
• Nielsen Sports: Global sports measurement and sponsorship analytics business within Nielsen. Comparable as an adjacent incumbent providing data and analytics services that complement or compete with Digital Sport 360's tool-based offerings to sports organizations.
• Infront Sports & Media: Global sports marketing and media rights company providing digital, sponsorship, and event marketing services to federations and brands. Comparable as a broader incumbent competing for federation and league digital marketing mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digital-sport-360

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Sport 360