GONOGO Business Plan

What GONOGO Business Plan does

GONOGO Business Plan is an Israeli professional services firm founded in 2003 and headquartered in Herzliya Pituach that specializes in writing business plans and related strategic/financial consulting for entrepreneurs, startups, and existing companies. The company operates three core service tiers: Full GONOGO (a comprehensive plan with a four-year financial projection and executive summary), Premium GONOGO (an expanded package with broader advisory support), and Implement GONOGO (an applied engagement in which the team is embedded as part of the client's founding team). All offerings are human-delivered consulting deliverables, not software products, and the company has no API, application, or proprietary technology platform.

The firm runs a sales-led B2B go-to-market, engaging clients through direct consultation, custom proposals, and project-based execution under bespoke, contact-based pricing. Its customer base is diversified across Israeli technology startups (Trendtrip, IMNA SOLUTIONS, Simple Card, Salefreaks, CLICK-INS), SMEs such as P.K. Calibration Laboratories, and government engagements including ongoing advisory work for the Economic Development Authority – Tel Aviv Jaffa Ltd. Distribution is direct, supported by a bilingual website, a content magazine/newsletter, social media channels, and recurring GO Workshops used as mid-funnel education.

Ownership and leadership rest with founder/CEO Nir Itzhak (also referenced as Nir Yitzhak / Izhak Nir), supported by a small named professional team. The company is privately held with no disclosed institutional funding, no parent company, no subsidiaries, and operations confined to Israel. There are no records of patents, certifications, partnerships, acquisitions, or leadership changes in the source material, consistent with a stable, mature boutique consultancy.

Name

GONOGO Business Plan

Legal name

GONOGO

Website

https://www.gonogo.co.il

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

GONOGO Business Plan is an Israeli boutique consultancy that writes professional business plans and provides strategic and financial advisory services for entrepreneurs, startups, and existing companies, offering three service tiers from standard plans to embedded implementation support.

Ownership category

akta.pro rank

Product category

Business Plan Writing and Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Program & Project Management (PMO) Consulting (BPAHACAL)

akta.pro secondary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Business plan writing
• Business consulting services
• Feasibility studies
• Financial projections
• Strategic planning

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Business Plan Writing Services: Professional services revenue from writing comprehensive business plans for clients. Three tiers offered: Full GONOGO (standard business plan with 4-year financial projections and executive summary), Premium GONOGO (expanded package with broader support including implementation aspects), and Implement GONOGO (applied business plan where company becomes part of the client's team from inception).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GONOGO is a professional business plan writing and consulting firm that prepares comprehensive business plans for entrepreneurs, startups, and existing companies in Israel. It offers three tiers—Full GONOGO (standard business plan with 4-year financial projections and executive summary), Premium GONOGO (expanded package with broader implementation support), and Implement GONOGO (applied plan in which GONOGO joins the client's team from inception). Services extend to feasibility studies, valuation, strategic and economic consulting for government entities, and educational workshops.

Product overview

GONOGO is a business plan writing and consulting services company offering three main service tiers: Full GONOGO (standard comprehensive business plan), Premium GONOGO (expanded business plan with broader support), and Implement GONOGO (applied/implementable business plan with ongoing partnership). The company serves startups, new ventures, existing companies, and organizations seeking capital raising, feasibility studies, or business breakthroughs.

Differentiator

Problem solved

Functional benefit

Products and services

• Full GONOGO A complete and comprehensive business plan package that includes a full 4-year financial plan and executive summary/one-page summary, targeted at entrepreneurs, startups, and existing companies in Israel.
• Premium GONOGO An expanded business plan offering a complete package for implementing business goals, including broader support for aspects surrounding the business plan, targeted at clients seeking more than the standard plan.
• Implement GONOGO An applied business plan service in which the GONOGO team works alongside clients as part of the developing team and is involved in all company activities from the first stage.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• LivePlan (Palo Alto Software): LivePlan is a business plan software platform that helps entrepreneurs build, write, and share professional business plans with financial forecasting. It is directly comparable to GONOGO because both serve founders and small businesses seeking investor-ready plans, though LivePlan is a SaaS product while GONOGO delivers bespoke consulting services.
• Bplans: Bplans is one of the largest online resources for business plan templates, sample plans, and planning guidance, and offers access to consulting services. It competes with GONOGO for the same entrepreneur and small-business audience seeking professional planning support, but at much larger scale and primarily via self-service software plus template sales.
• Plan Writers: Plan Writers is a US-based business plan writing service staffed by MBAs and consultants who produce custom investor-ready business plans for entrepreneurs and small businesses. It is a direct peer to GONOGO because it sells the same customized business plan writing service to founders seeking fundraising documents.
• Wise Business Plans: Wise Business Plans is a US consultancy that writes custom business plans for SBA loans, investor pitches, and immigration visas. It overlaps closely with GONOGO's core offering of professional, investor-grade business plan writing, with a similar tiered, project-based delivery model.
• Enloop: Enloop is an automated business plan software that generates financial forecasts and written plans from user inputs. It is comparable to GONOGO because it serves the same entrepreneur customer for the same business plan deliverable, though via automated software rather than human consulting.
• Upmetrics: Upmetrics is a business plan software platform offering templates, AI-assisted writing, financial forecasting, and pitch deck tools for entrepreneurs. It targets the same founder customer as GONOGO and represents the SaaS/software-enabled approach to the same planning workflow.
• Strategyzer: Strategyzer provides business model canvas tools, strategy templates, and consulting services used by startups and enterprises to design and validate business models. It overlaps with GONOGO's strategic planning and business modeling work, serving similar early-stage and corporate innovation customers.
• BizPlanBuilder: BizPlanBuilder is a long-standing business plan software product (originally launched in the 1990s) providing fill-in templates and financial projection tools for entrepreneurs. It competes with GONOGO at the lower end of the same market by offering standardized plan generation versus GONOGO's bespoke consulting.

Emerging players

• PrometAI: PrometAI is an emerging AI-powered business plan generator that produces structured plans with financial projections and investor-ready outputs. It is comparable to GONOGO as a partial substitute, focused specifically on the AI-driven automation threat to traditional consulting-driven business plan writing.

Broad incumbents

• EY-Parthenon (Israel): EY-Parthenon is the strategy consulting arm of Ernst & Young offering corporate strategy, transaction advisory, and growth consulting in Israel and globally. It is comparable to GONOGO as a much larger incumbent serving Israeli founders and corporates on feasibility, strategy, and growth planning, but as part of a broader advisory portfolio rather than a business plan niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GONOGOBP
• YouTubeyoutube.com/watch?v=WOlRZS-GouI&list=PLz37M3Z77W4UZLpuytTBG51MP6Su4Ch0R
• Facebookfacebook.com/gonogocoil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GONOGO Business Plan