Faruk Gulluoglu

What Faruk Gulluoglu does

Faruk Gulluoglu, legally Baklavacı Güllüoğlu Gıda Sanayi ve Dış Ticaret A.Ş., is a privately-held Turkish confectionery producer and retailer that traces its origins to 1871 and operates from Büyükçekmece, Istanbul. The company produces and sells traditional Turkish desserts across a catalog that includes multiple baklava varieties (Fıstıklı Baklava, Soğuk Baklava, Cevizli Baklava, Fıstıklı Kuru Baklava, Fıstıklı Özel Kare Baklava, Fıstıklı Dürüm, Midye Baklava), kadayıf, su böreği, şöbiyet, milk desserts, cakes, chocolates, and aşure. Products are sold by weight (typically 1kg or 2.5-3.25kg foil-wrapped trays) at price points ranging from TL 300 for aşure to TL 9,295 for a 3.25kg Midye Baklava foil tray. The business operates 501-1,000 employees with no disclosed funding, M&A, or parent-company backing, and ownership is treated as a family-held Turkish joint-stock company.

The core production technology is traditional Turkish baklava and dessert manufacturing, combined with an in-house e-commerce platform (farukgullu.com.tr) that enables same-day delivery alongside physical retail stores and a dedicated corporate/B2B sales division handling bulk and event orders. Distribution is domestic Turkey only, and the platform accepts a broad range of local and international payment cards (Visa, Mastercard, Axess, Bonus, Maximum, Card Finans, Troy, World). The technology stack is primarily operational rather than software-centric: no AI, API, SDK, or app layers are disclosed, and integrations are limited to payment processing.

Commercially, the company pursues a direct-to-consumer and direct-to-business model with no third-party retail channel disclosed. Revenue is generated through one-time product sales priced per kilogram, with tiered offerings between individual-size SKUs and larger foil-wrapped tray formats aimed at gifting and catering. The customer base is split between individual consumers (primary segment, purchasing for personal consumption or gifting) and corporate/B2B customers (secondary segment, purchasing for events, holidays, and business gifts). The brand is positioned on heritage recipes and same-day freshness rather than on technology differentiation, and there are no disclosed awards, patents, trademarks, partnerships, or certifications in the source material.

Name

Faruk Gulluoglu

Legal name

Baklavacı Güllüoğlu Gıda Sanayi ve Dış Ticaret A.Ş.

Website

https://farukgulluoglu.com.tr

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Faruk Gulluoglu is a privately-held Turkish confectionery producer (founded 1871) operating from Istanbul that produces and retails traditional baklava, kadayıf, su böreği, milk desserts, chocolates, and aşure via physical stores, a same-day-delivery e-commerce platform, and a corporate/B2B sales division serving individual consumers and event-catering clients in Turkey.

Ownership category

akta.pro rank

Headquarters

HQ city

Büyükçekmece

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from direct sales of baklava, Turkish desserts, pastries, chocolates, and related products to end consumers through its online platform and physical stores. Products are sold by weight with per-kilogram pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Faruk Gulluoglu manufactures and sells traditional Turkish baklava and desserts, including multiple baklava varieties (pistachio, walnut, cold, dry, square, rolled, mussel-shaped), kadayıf, şöbiyet, su böreği, ashura, milk desserts, pastries, and chocolates. Products are sold by weight (per-kilogram pricing) through the company's e-commerce platform (farukgullu.com.tr) with same-day delivery, multiple physical retail stores in Turkey, and a corporate sales division handling bulk orders for events and businesses.

Product overview

Faruk Gulluoglu is an online retail platform for Turkish confectionery, operated by Baklavacı Güllüoğlu Gıda Sanayi ve Dış Ticaret A.Ş. The company sells a comprehensive range of traditional Turkish desserts, including multiple varieties of baklava (Fıstıklı Baklava, Soğuk Baklava, Cevizli Baklava, Fıstıklı Kuru Baklava, Fıstıklı Özel Kare Baklava, Fıstıklı Dürüm, Midye Baklava), kadayıf desserts (Fıstıklı Burma Kadayıf), su böreği (Peynirli Su Böreği), şöbiyet (Fıstıklı Şöbiyet), sütlü tatlılar, pastas, chocolates, and aşure. Products are organized into product categories: Baklavalar, Kadayıflar, Pastalar, Su Böreği, Sütlü Tatlılar, Tepsi Ürünler, Çikolatalar, and Diğer Ürünler. The platform offers same-day delivery and serves both individual consumers and corporate customers through its e-commerce website.

Differentiator

Problem solved

Functional benefit

Products and services

• Pistachio Baklava (Fıstıklı Baklava) Traditional Turkish baklava filled with pistachios, sold by weight (1 kg).
• Cold Baklava (Soğuk Baklava) Chilled variant of traditional Turkish baklava, sold by weight (1 kg).
• Walnut Baklava (Cevizli Baklava) Traditional Turkish baklava filled with walnuts, sold by weight (1 kg).
• Pistachio Dry Baklava (Fıstıklı Kuru Baklava) Drier variant of pistachio baklava with less syrup, sold by weight (1 kg).
• Pistachio Special Square Baklava (Fıstıklı Özel Kare Baklava) Premium square-shaped pistachio baklava, sold by weight (1 kg).
• Pistachio Roll Baklava (Fıstıklı Dürüm) Rolled baklava with pistachio filling, sold by weight (1 kg).
• Mussel Baklava (Midye Baklava) Mussel-shaped Turkish baklava, foil-wrapped for longer shelf life, sold by weight (3.25 kg).
• Pistachio Burma Kadayıf (Fıstıklı Burma Kadayıf) Pistachio-filled burma kadayıf (rolled shredded pastry dessert), foil-wrapped, sold by weight (2.5 kg).
• Pistachio Şöbiyet (Fıstıklı Şöbiyet) Pistachio-filled şöbiyet stuffed pastry, foil-wrapped, sold by weight (2.5 kg).
• Cheese Water Börek (Peynirli Su Böreği) Cheese-filled water börek, a layered Turkish pastry dish, foil-wrapped, sold by weight (2.5 kg).
• Ashura (Aşure) Traditional Turkish dessert pudding made with grains, beans, dried fruits, and nuts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Godiva Chocolatier: Godiva is a global premium chocolate and gifting brand whose omnichannel retail, e-commerce, and corporate-gifting model parallels Faruk Gulluoglu's premium-baklava positioning and corporate-order operations.
• Eti: Eti is a major Turkish packaged baked-goods and confectionery manufacturer with mass-market and premium lines, providing a broader-incumbent comparison point for production scale and channel reach.
• Ülker: Ülker is a large Turkish confectionery and baked-goods conglomerate with a much broader portfolio (biscuits, chocolate, cakes) that competes with Faruk Gulluoglu in mass confectionery while also serving as a benchmark for the Turkish category.
• Patchi: Patchi is an internationally established premium-chocolate and confectionery brand with retail gifting and luxury positioning comparable to Faruk Gulluoglu's high-end baklava and corporate-gift model.

Direct peers

• Saray Muhallebicisi: Saray Muhallebicisi operates a chain of Turkish milk-dessert and pastry stores with retail and catering offerings that overlap with Faruk Gulluoglu's milk desserts (sütlü tatlılar), pastries, and event-catering business.
• Karaköy Güllüoğlu: Karaköy Güllüoğlu is the most direct Turkish baklava and Turkish-dessert competitor to Faruk Gulluoglu; both are long-established Istanbul-based baklava producers with retail presence and similar product lines.
• Bateel: Bateel is a premium Middle-Eastern confectionery and gourmet-food brand with a similar luxury-gifting model and omnichannel retail-plus-e-commerce approach in adjacent premium-dessert categories.
• Koska: Koska is a Turkish confectionery brand specializing in traditional sweets (sugar confectionery, milk desserts, Turkish delight) that competes with Faruk Gulluoglu in the same product category across retail and gifting channels.
• Hafız Mustafa: Hafız Mustafa is a heritage Turkish dessert chain in Istanbul with overlapping product categories (baklava, künefe, milk desserts, Turkish delight) and a comparable retail and e-commerce distribution model.

Regional players

• Bimbom: Bimbom is a Turkish confectionery and baked-snack brand focused on the domestic market, providing a regional-private-label and category comparison point against Faruk Gulluoglu's specialized baklava offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/faruk_gulluoglu
• Facebookfacebook.com/farukgulluoglubaklava

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faruk Gulluoglu