The Maye Sons

What The Maye Sons does

The Maye Sons operates commercially as Maison Maye and is legally Les Fils Maye SA, a family-owned Swiss wine producer founded in 1889 and headquartered at Rue des Caves 12 in Riddes, Valais. The company controls five vineyard estates — Clos de Balavaud, Domaine de Balavaud, Domaine de Tsampi, Domaine de la Barme, and Domaine de Ravanay — and produces a portfolio of seven named ranges (LES GRANDS ORS, Héritage, TELEGRAM, Collector, Balavaud, Helden, Extra Bleu Ciel, Valli Cima) featuring indigenous Valais varietals such as Pinot Noir and Humagne Rouge, sold in 50cl to 300cl formats. The company has held IP-SUISSE sustainable viticulture certification since 2019 and has won consecutive international gold medals at Mondial des Pinots 2024 and Mondial du Pinot Noir 2026.

Production follows traditional winemaking rather than a technology platform; the company's only digital surface is a standard e-commerce storefront and supporting website tooling (Google Tag Manager, Recaptcha, basic search), with no mobile app, API, or proprietary AI/ML components. The offering is augmented by gift packaging (Coffrets Cadeaux), a "Crus Médaillés" medal-curated selection, and wine tourism infrastructure including tasting events and reception/event spaces.

The business model is direct-to-consumer only: bottles are sold through the owned maye.ch e-commerce site and a physical retail store in Riddes, with Swiss-only geographic reach. Pricing is unit-based with free delivery on orders of 12+ bottles and a 10% newsletter-acquisition discount. Revenue is collected via Mastercard, Visa, PostFinance, and TWINT. No wholesale, export, B2B, or institutional distribution channels are referenced, and no funding rounds, M&A activity, or revenue figures are disclosed in available sources.

Name

The Maye Sons

Legal name

Les Fils Maye SA

Website

https://maye.ch

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

The Maye Sons (Maison Maye / Les Fils Maye SA) is a 135-year-old family-owned Valais winery operating five vineyard estates and selling seven wine ranges directly to Swiss consumers through its own e-commerce store and a Riddes retail location.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYCRANABAB

Wine Retail (Bottle Shops & Wine Merchants)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

Keywords

• Valais wine production
• Estate-bottled wines
• Wine e-commerce
• Sustainable viticulture
• Wine tourism

Headquarters

HQ city

Riddes

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer sales of wines through e-commerce platform and physical store, offering various bottle sizes (50cl, 75cl, 150cl, 300cl) across multiple wine ranges including LES GRANDS ORS, Héritage, TELEGRAM, Collector, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Les Fils Maye SA produces and directly sells estate-bottled Valais wines from five family-owned vineyard estates (Clos de Balavaud, Domaine de Balavaud, Domaine de Tsampi, Domaine de la Barme, Domaine de Ravanay). The portfolio spans seven named wine ranges (LES GRANDS ORS, Héritage, TELEGRAM, Collector, Balavaud, Helden, Extra Bleu Ciel, Valli Cima) and includes red, white, and rosé wines such as Pinot Noir and Humagne Rouge, available in multiple bottle formats (50cl–300cl), with curated gift boxes (Coffrets Cadeaux) and medal-winning crus. Wines are sold direct-to-consumer via the maye.ch e-commerce platform with home delivery and a physical retail store in Riddes, Switzerland.

Product overview

Maison Maye is a Valais wine producer with over 135 years of history offering a diverse portfolio of wines organized across multiple ranges. The core offering consists of seven distinct wine ranges (LES GRANDS ORS, Héritage, TELEGRAM, Collector, Balavaud, Helden, Extra Bleu Ciel, Valli Cima) featuring indigenous Valais grape varieties such as Pinot Noir and Humagne Rouge from five family-owned estates (Clos de Balavaud, Domaine de Balavaud, Domaine de Tsampi, Domaine de la Barme, Domaine de Ravanay). The portfolio includes red, white, and rosé wines available in various bottle sizes, with gift packages and medal-winning crus as premium offerings. The wines are sold through the e-commerce platform with free delivery on orders of 12 bottles or more.

Differentiator

Problem solved

Functional benefit

Products and services

• LES GRANDS ORS Premium wine range featuring top-quality vintages from Les Fils Maye SA's estate vineyards, including award-winning Pinot Noir and Humagne Rouge cuvées such as LES GRANDS ORS Pinot Noir Clos de Balavaud and LES GRANDS ORS Humagne Rouge Tsampi, sold to individual consumers and gift buyers in Switzerland.
• Héritage Heritage wine collection from Les Fils Maye featuring traditional Valais grape varieties, including the La Flamine Pinot Noir, sold direct-to-consumer through the maye.ch online shop and the Riddes retail store.
• TELEGRAM Wine range from Les Fils Maye celebrating the history of Cécile and Germaine and the broader Maye family legacy, sold to individual consumers through the company's e-commerce and retail channels.
• Collector Premium collector's selection of Les Fils Maye wines targeted at enthusiasts and collectors, sold through maye.ch and the Riddes physical store.
• Balavaud Wine range from Les Fils Maye sourced from the Clos de Balavaud and Domaine de Balavaud estates, sold direct-to-consumer in Switzerland.
• Helden Wine range from Les Fils Maye featuring selections from the Helden vineyard, sold to individual consumers through the company's online and physical channels.
• Extra Bleu Ciel Special blue-labeled wine selection from Les Fils Maye, sold direct-to-consumer via maye.ch and the Riddes store.
• Valli Cima Premium wine range from Les Fils Maye sourced from the Valli Cima vineyard, sold through the company's direct-to-consumer channels.
• LES GRANDS ORS Pinot Noir Clos de Balavaud Premium Pinot Noir from the Clos de Balavaud estate vineyard, awarded a Gold Medal at Mondial des Pinots 2024 with a score of 90.6, and offered to consumers in 50cl, 75cl, 150cl, and 300cl bottles via maye.ch and the Riddes physical store.
• LES GRANDS ORS Humagne Rouge Tsampi Premium Humagne Rouge from Domaine de Tsampi, featuring an indigenous Valais grape variety, sold to consumers in 50cl and 75cl bottles through maye.ch and the Riddes store.
• Coffrets Cadeaux Curated gift box packages containing selected Les Fils Maye wines, designed for presents and special occasions and sold direct-to-consumer via maye.ch and the Riddes retail store.
• Crus Médaillés Collection of award-winning Les Fils Maye wines that have received gold medals and other recognitions at international competitions, curated for consumers seeking medal-validated quality.

Quantifiable outcome

• Gold Medal at Mondial du Pinot Noir 2026 for La Flamine Pinot Noir
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• IP-SUISSEcoreStrategic or Co-development Partner · 1 January 2019Since 2019, Maison Maye has been a pioneer of the IP-SUISSE project, which aims to promote viticultural production that preserves resources and encourages biodiversity in vineyards. This partnership demonstrates the winery's commitment to sustainable and environmentally responsible wine production practices.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Maison Louis Latour: Burgundy wine house with multi-century history, owned vineyards, and international distribution across price tiers. Comparable to Maison Maye in family-owned heritage model and terroir-anchored positioning.
• E. & J. Gallo Winery: World's largest family-owned wine producer operating across multiple price tiers and geographies. Comparable to Maison Maye only at the broadest level as a large family-owned wine company, not as a direct competitor.
• Bollinger: Established prestige Champagne house operating its own vineyards with multi-century heritage and a broad premium sparkling wine portfolio. Comparable to Maison Maye in estate ownership model and family heritage positioning, though at vastly greater scale.
• LVMH (Moët Hennessy Wines & Spirits): Global luxury group owning multiple premium wine estates including Dom Pérignon, Krug, and Cheval des Andes. Comparable to Maison Maye as a portfolio owner of premium terroir-driven wine brands, though at vastly larger scale.

Direct peers

• Jean-René Germanier: Vétroz-based Valais winery producing premium single-vineyard wines with recognized international pedigree. Comparable to Maison Maye in Valais terroir focus, premium positioning, and DTC channels.
• Provins Valais: Largest wine producer in Valais, operating member vineyards and producing across multiple price tiers. Comparable to Maison Maye as a Valais-anchored wine producer, though materially larger and cooperative-structured.
• Simon Maye et Fils: St-Pierre-de-Clages family winery in Valais producing terroir-driven wines from multiple parcels. Comparable to Maison Maye in family-ownership structure, Valais geography, and premium DTC positioning.
• Domaines Rouvinez: Valais-based family winery operating multiple vineyard estates and producing a broad portfolio of terroir-driven wines sold DTC and through Swiss retail. Directly comparable to Maison Maye in geography, estate count, family ownership, and product positioning.
• Cave Bonvin: Valais wine producer with a long history of estate-based production across multiple Valais appellations. Comparable to Maison Maye in geography, heritage, and DTC retail strategy targeting Swiss consumers.

Regional players

• Badoux Vins: Swiss winery based in Aigle, Vaud, producing across multiple Swiss appellations with DTC and trade channels. Comparable to Maison Maye as a multi-estate Swiss family winery, though operating from a different Swiss canton.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCB9ABEf49a36EdWFGSgDzXA
• Facebookfacebook.com/maisonmaye
• LinkedInlinkedin.com/company/les-fils-maye-sa
• Instagraminstagram.com/lamaisonmaye
• TikToktiktok.com/@lamaisonmaye
• Xx.com/lesfilsmaye

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Maye Sons