Leaflet Missal Company

What Leaflet Missal Company does

Leaflet Missal Company is a privately held, family-owned Catholic retail business founded in 1929 in Saint Paul, Minnesota, and operating today under the DBA "Catholic Home and Church" (catholichomeandchurch.com). The company sells authentic Catholic gifts, books, jewelry, apparel, home decor, rosaries, devotional items, and church supplies to individual Catholic consumers, families purchasing sacramental gifts, and Catholic parishes and churches. Its operations span a multi-channel direct-to-consumer model: an e-commerce storefront, a toll-free phone order line (1-800-328-9582), a physical and digital product catalog, and a single retail store at its Saint Paul headquarters offering in-store pickup.

The product catalog is organized across multiple merchandising frameworks: by product category (Catholic Essentials, Books & Media, Home Decor, Rosaries, Jewelry, Apparel, For Kids, Gifts for Occasions, Church Supplies), by Catholic sacrament (Baptism, First Communion, Confirmation, Marriage, Holy Orders, OCIA), by liturgical season (Advent, Christmas, Lent, Easter), and by themed sub-brand collections (The Acutis Collection, The Frassati Collection, The Champion Collection). Pricing is unit-based with individual product prices ranging from approximately $1.75 to $135, free shipping on orders over $100, and a dedicated parish/church discount program for institutional buyers. Additional services include a gift registry, catalog requests, and a "Support a Seminarian" stewardship program.

The business model is straightforward unit-economics retail: one-time product sales with no subscription tiers, no proprietary technology platform, and no disclosed AI/ML capabilities. Revenue is undisclosed and the company is not venture-backed, having remained under family ownership for nearly a century. Ancillary revenue support includes content marketing via the Soul Scroll blog, email promotions, and a broad social media presence (Facebook, Instagram, YouTube, Pinterest, LinkedIn). The company serves primarily the U.S. market, with e-commerce shipping globally but no formalized international expansion strategy.

Name

Leaflet Missal Company

Legal name

Leaflet Missal Company

Website

https://leafletonline.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

Leaflet Missal Company is a family-owned Catholic retailer founded in 1929, operating as Catholic Home and Church to sell Catholic gifts, books, church supplies, and devotional items via e-commerce, phone, catalog, and a Saint Paul, MN retail store, serving individual Catholics and parishes.

Ownership category

akta.pro rank

Product category

Catholic Religious Goods Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Greeting Cards (2771), Retail-Apparel & Accessory Stores (5600), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

akta.pro secondary industries

Religious & Spiritual Books Retail (CRALAAAE), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Catholic retail goods
• Religious gifts
• Church supplies
• Catholic books
• Liturgical products

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: One-time retail sales of Catholic gifts, supplies, and merchandise through e-commerce, phone, and catalog channels. Products include books, jewelry, apparel, home decor, rosaries, church supplies, and sacramental items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Leaflet Missal Company, operating as Catholic Home and Church, runs a curated e-commerce and physical retail storefront selling authentic Catholic gifts, religious books, jewelry, rosaries, home decor, apparel, devotional items, and liturgical church supplies (vestments, metalware, sacramentals, candles). Customers include individual Catholics purchasing for personal devotion, family gift-giving, and sacramental occasions, as well as Catholic parishes and churches procuring liturgical supplies. Orders are fulfilled via online store, phone, mail-order catalog, and in-store pickup at the Saint Paul, MN headquarters.

Product overview

Leaflet Missal Company operates Catholic Home and Church (catholichomeandchurch.com), a family-owned e-commerce retail platform serving the Catholic community since 1929. The company offers a comprehensive portfolio of Catholic goods organized into multiple product categories: Catholic Essentials (rosaries, crucifixes, bibles, statues, scapulars, devotions), Books & Media (bibles, prayer books, CDs, DVDs, holy cards), Home Decor (crucifixes, statues, wall art, candles, holy water vessels, outdoor/garden items), Rosaries (traditional five-decade, chaplets, single decade, men's/women's, ring rosaries), Jewelry (medals, pendants, crucifixes, bracelets, chains, rings, earrings), Apparel (shirts, hoodies, hats, socks, scapulars, veils), Kids items (books, decor, toys, jewelry), and Church Supplies (vestments, sacramental supplies, metalware, candles, liturgical books). The company also offers themed sub-brands including The Acutis Collection, The Frassati Collection, and The Champion Collection. Additional services include a gift registry, parish/church discount ordering, catalog requests (physical and digital), and the Soul Scroll Blog featuring Catholic content and gift guides. Products are organized by sacraments (Baptism, First Communion, Confirmation, Marriage, Holy Orders) and seasons (Advent, Christmas, Lent, Easter).

Differentiator

Problem solved

Functional benefit

Products and services

• Catholic Home and Church (Leaflet Missal) retail store
• Parish / Church Orders discount program
• Gift Registry service
• Catalog Request (physical and digital catalogs)
• Soul Scroll Blog
• Support a Seminarian program

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mardel: Christian retail chain (operated by Mardel Christian & Education) combining physical stores with e-commerce for books, gifts, apparel, and church supplies. Comparable multi-channel approach but broader Christian (not exclusively Catholic) assortment.
• Christianbook.com (CBD): Largest U.S. Christian retail platform selling Bibles, books, gifts, apparel, and church supplies across denominations. Overlaps heavily on Catholic-adjacent product categories (Bibles, devotionals, gifts) and competes for parish and consumer buyers, though broader in scope.

Emerging players

• Holy Land Items: Online retailer specializing in religious goods (rosaries, crucifixes, olive wood items) sourced from the Holy Land. Overlaps on devotional gift SKUs and competes for similar gift-buying Catholic consumers.
• Lighthouse Catholic Media: Catholic media and resource provider distributing CDs, DVDs, and digital content to parishes and consumers. Partial overlap in media/devotional category relevant to Leaflet's Books & Media and parish supply segments.
• Catholic Shopping Network: Online directory and marketplace aggregating Catholic retailers and product listings. Adjacent rather than directly competitive, but channels consumer demand and competes for visibility with Leaflet's e-commerce presence.

Direct peers

• The Catholic Company: Online Catholic gift, book, and devotional retailer with a broadly overlapping assortment (rosaries, medals, home decor, books, apparel) and similar direct-to-consumer e-commerce model. Closest one-to-one comparable in product mix, audience, and channel strategy.
• Abbey Press / Franciscan Media: Catholic publisher and gift retailer (formerly St. Anthony Messenger Press) selling books, greeting cards, and devotional merchandise through print catalogs and online. Overlaps in Catholic vetting, catalog heritage, and parish supply.
• Our Sunday Visitor: Catholic publisher and retailer of books, missals, parish resources, and devotional items with a long heritage serving Catholic parishes and consumers. Directly comparable in parish B2B supply heritage and liturgical publication roots.
• Pauline Books & Media: Catholic publisher and retailer operated by the Daughters of St. Paul, selling books, media, gifts, and devotional items to Catholic consumers and parishes. Closely aligned in Catholic-only positioning, vetting standards, and dual consumer/parish channels.
• Aquinas Gifts & More: Catholic gift and devotional retailer offering rosaries, medals, jewelry, home decor, and church supplies via e-commerce. Highly comparable in product mix and audience, though smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LeafletMissal
• Facebookfacebook.com/LeafletMissalCompany
• LinkedInlinkedin.com/company/leaflet-missal-company
• Instagraminstagram.com/leaflet_missal
• Pinterestpinterest.com/leafletmissal
• Xx.com/leaflet_missal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leaflet Missal Company