Universitas Ma Chung

Name

Universitas Ma Chung

Legal name

Universitas Ma Chung

Website

https://machung.ac.id

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business Schools and Computer and Management Training (6114), Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International Business & Global Management Schools (EDAHAHAJ)

akta.pro secondary industry

Schools of Pharmacy (EDAHAGAE)

Keywords

• Higher education services
• Undergraduate degree programs
• Professional pharmacy education
• Trilingual academic instruction
• Character education framework

Headquarters

HQ city

Malang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Registration Fees: The university generates revenue primarily through student tuition fees across various programs (D3/S1/S2/Profession), registration fees (Rp 200,000 for D3/S1, Rp 300,000 for S2, Rp 400,000 for Profession Apoteker), and ongoing semester tuition payments. Financial support is available through scholarship programs offering up to 100% coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Universitas Ma Chung is a private higher education institution delivering undergraduate (S1), master's (S2), diploma (D3), and professional degree programs across four faculties — Economics and Business, Languages, Technology and Design, and Health Sciences. Its academic portfolio spans International Business Management, Digital Business Accounting, English for Global and Creative Communication, Mandarin for Education and Business, Computer Science (AI and Digital Innovation), Information Systems, Visual Communication Design, Industrial Engineering, Pharmacy (Naturetech for Pharmacare), Optometry, and the Professional Degree of Pharmacist. The institution integrates a 12-value character education framework and trilingual instruction (Indonesian, English with TOEIC, and Mandarin with HSK) into its curricula.

Product overview

Universitas Ma Chung operates as a higher education institution offering a portfolio of institutional web platforms and academic services. The core digital infrastructure consists of the main institutional website (machung.ac.id) serving as the central hub, complemented by the admissions portal (pmb.machung.ac.id) and registration portal (daftarulang.machung.ac.id) for student enrollment. Academic delivery is supported by the Ma Chung Learning Management System (e-learning.machung.ac.id), a digital library (lib.machung.ac.id), institutional repository (eprints.machung.ac.id), and an online journal platform hosting multiple publications. Additional platforms include Prodi Apa Di Ma Chung for program discovery via personality quiz, Ma Chung Venue for facility booking, and the Seminar Nasional (SENAM) platform for academic conference management. The institution organizes four faculties: Ekonomi dan Bisnis (Management, Accounting, Innovation Management), Bahasa (English, Mandarin), Teknologi dan Desain (Computer Science/AI, Information Systems, Visual Communication Design, Industrial Engineering), and Ilmu Kesehatan (Pharmacy, Optometry, Professional Pharmacy), with SALINGJAGA as a community-partnership mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• Ma Chung Learning Management System (LMS): Online learning management system platform for students
• Ma Chung Venue
• Machung Merch
• Ma Chung Peduli
• Seminar Nasional (SENAM)

Products and services

• International Business Management (S1) Undergraduate (S1) degree program in business management, with three-year hands-on business coursework and access to business mentors and incubators for prospective entrepreneurs. Targeted at high school graduates seeking applied business education.
• Digital Business Accounting (S1) Undergraduate (S1) program integrating accounting with digital business competencies, designed for students seeking accounting careers in technology-enabled environments.
• Master's Program in Innovation Management (S2) Master's (S2) degree program for working professionals and graduates seeking specialized training in innovation management. Registration fee Rp 300,000.
• English for Global and Creative Communication (S1) Undergraduate (S1) program in English literature and global communication, integrating TOEIC preparation for workforce readiness. Targeted at students pursuing language and communication careers.
• Mandarin for Education and Business (S1) Undergraduate (S1) program providing Mandarin language proficiency combined with education and business applications, including HSK certification preparation.
• Computer Science in Artificial Intelligence and Digital Innovation (S1) Undergraduate (S1) computer science program focused on artificial intelligence and digital innovation, preparing students for software development and AI engineering careers.
• Information Systems (S1) Undergraduate (S1) program in information systems, blending business processes with IT development skills for enterprise systems roles.
• Visual Communication Design (S1) Undergraduate (S1) program in visual communication design covering graphic design, multimedia, and creative production for design industry careers.
• Industrial Engineering (S1) Undergraduate (S1) industrial engineering program with specialties in manufacturing systems, ergonomics, business process reengineering, optimization, and data science. 80% of alumni obtain employment within 0-6 months of graduation.
• Naturetech for Pharmacare - Pharmacy (S1) Undergraduate (S1) pharmacy program combining pharmaceutical sciences with natural product technology, awarded Terakreditasi Unggul (Excellent) accreditation.
• Optometry for Business and Profession (D3) Diploma (D3) program in optometry combining eye-care training with business and professional practice, targeting SMK graduates and career entrants.
• Professional Degree of Pharmacist (Profesi Apoteker) Professional degree program for pharmacist certification, designed for pharmacy graduates seeking registered pharmacist credentials. Required for legal practice as a pharmacist in Indonesia.
• Seminar Nasional (SENAM) Annual national academic seminar enabling paper submissions, virtual and in-person presentations, and journal publication. Open to internal and external participants with tiered fees (Early Bird Rp 200,000; Regular Rp 250,000; Abstract Only Rp 125,000; Poster Rp 100,000-150,000).

Quantifiable outcome

• 80% of Industrial Engineering alumni obtain employment within 0-6 months after graduation
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered minor and core.

• English ScoreminorStrategic or Co-development Partner · 1 January 2026English Score partnership for English language assessment and certification supporting trilingual education outcomes.
• Chaoyang UniversityminorStrategic or Co-development Partner · 1 January 2026International university exchange partnership providing student mobility and academic collaboration opportunities.
• Dayeh UniversityminorStrategic or Co-development Partner · 1 January 2026International university partnership for academic exchange and collaborative educational programs.
• Ghent UniversityminorStrategic or Co-development Partner · 1 January 2026European university partnership for international academic exchange and research collaboration.
• Hunan UniversityminorStrategic or Co-development Partner · 1 January 2026International university partnership for student exchange and academic collaboration with Chinese university.
• Inha UniversityminorStrategic or Co-development Partner · 1 January 2026Korean university partnership for international student exchange and academic programs.
• Lewis UniversityminorStrategic or Co-development Partner · 1 January 2026US university partnership for international exchange and educational collaboration.
• SIAS (Shanghai International Studies University)minorStrategic or Co-development Partner · 1 January 2026International university partnership supporting Mandarin language education and Chinese cultural exchange.
• Solbridge International School of BusinessminorStrategic or Co-development Partner · 1 January 2026International business school partnership for regional academic exchange and business education collaboration.
• Tampere UniversityminorStrategic or Co-development Partner · 1 January 2026Finnish university partnership for European academic exchange and research collaboration.
• Tongren UniversityminorStrategic or Co-development Partner · 1 January 2026Chinese university partnership for international student mobility and academic programs.
• UCSI UniversityminorStrategic or Co-development Partner · 1 January 2026Malaysian university partnership for international exchange and collaborative education.
• Wayne State UniversityminorStrategic or Co-development Partner · 1 January 2026US university partnership for international academic collaboration and student exchange.
• Bank BCAminorChannel Partner/ Reseller/ Distributor · 1 January 2026Corporate partner providing employment opportunities and potential recruitment pipeline for Ma Chung graduates.
• PT Charoen Pokphand IndonesiaminorChannel Partner/ Reseller/ Distributor · 1 January 2026Corporate partner in agriculture/food industry providing internship and employment opportunities for graduates.
• Samsung Electronics IndonesiaminorChannel Partner/ Reseller/ Distributor · 1 January 2026Technology company partner providing internship and career opportunities for Industrial Engineering and technology graduates.
• PT SamatorminorChannel Partner/ Reseller/ Distributor · 1 January 2026Industrial gas company partner providing career opportunities for Ma Chung graduates.
• Wings Surya (PT Sayap Mas Utama)minorChannel Partner/ Reseller/ Distributor · 1 January 2026Consumer goods company partner actively recruiting Ma Chung graduates for management and operational roles.
• PT Insera Sena (Polygon)minorChannel Partner/ Reseller/ Distributor · 1 January 2026Cycling manufacturing company partner recruiting Ma Chung graduates for production and marketing positions.
• Apple Developer AcademyminorStrategic or Co-development Partner · 1 January 2026Apple Developer Academy partnership providing info sessions and technology development opportunities for Ma Chung students.
• Hotel SchoolminorStrategic or Co-development Partner · 1 January 2026Hospitality management education partnership for international academic exchange.
• Kemendikbudristek (Hibah Pengabdian Masyarakat)coreStrategic or Co-development Partner · 1 January 2025Government funding for community service project SALINGJAGA (Sistem Asuh Lingkungan Jagoan Keluarga) developed by Information System study program lecturers. Grant for community empowerment through technology platform supporting school-parent-community partnerships.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• President University: Private Indonesian university with English-medium instruction and international partnerships. Comparable on the international-business and trilingual positioning, though with a stronger engineering and MBA focus.
• Universitas Ciputra: East Java-based private university with a strong entrepreneurship, business, and digital innovation focus — directly comparable on the International Business Management, Digital Business Accounting, and entrepreneurship-incubator dimensions of Ma Chung's value proposition.
• Universitas Islam Negeri Maulana Malik Ibrahim Malang: Public Islamic university in Malang with comparable faculties (economics, languages, science and technology, health) and similar appeal to students seeking integrated character and academic education in the same city.
• Universitas Kristen Petra: Private Christian university in Surabaya with multi-faculty programs (business, engineering, languages, design). Comparable private-university profile in East Java with overlapping international partnership and English-language focus.
• Universitas Muhammadiyah Malang: Private Islamic-affiliated university also based in Malang offering multi-faculty degree programs (business, languages, engineering, health). Closest geographic and structural peer, with comparable program mix and student-recruitment approach in the same city.
• Universitas Surabaya: Private university in Surabaya offering business, law, engineering, and pharmacy programs — a direct peer on pharmacy accreditation positioning and private-university East Java competitive set.

Broad incumbents

• BINUS University: Large private university with a strong international, trilingual, and technology-oriented profile. Comparable on the technology-enhanced learning, AI/digital innovation, and global positioning axes, but at much larger national scale.
• Universitas Brawijaya: Major public research university in Malang operating across virtually all faculties Ma Chung offers. As the dominant local incumbent, it sets the benchmark for accreditation, brand, and faculty quality that Ma Chung must compete against.

Regional players

• Universitas Atma Jaya Yogyakarta: Private Catholic university in Yogyakarta with multi-faculty programs and character/values-based education — comparable profile on private faith-inspired education model, though based in a different Indonesian region.
• Universitas Katolik Widya Mandala Surabaya: Private Catholic university in Surabaya with business, pharmacy, engineering, and language programs. Comparable on private-university structure, pharmacy accreditation positioning, and East Java geographic set, though with a different religious affiliation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/cAIrsWzUTe0
• Instagraminstagram.com/universitasmachung
• Xx.com/ma_chung
• Facebookfacebook.com/MaChung.Universitas
• LinkedInlinkedin.com/company/ma-chunguniversity

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universitas Ma Chung