Werbeartikel
Werbeartikel (Plan Concept Werbeartikel.tv) is a German B2B wholesale distributor of customizable promotional merchandise, selling logo-branded products across 15+ categories exclusively to businesses via its e-commerce platform in the DACH region.
- Company typePrivate
- Founded-
- HeadquartersEssen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Werbeartikel does
Werbeartikel, operating under the legal name Plan Concept Werbeartikel.tv, is a German B2B wholesale distributor of customizable promotional merchandise headquartered in Essen, Germany. The company sells exclusively to commercial buyers (Gewerbetreibende) through its e-commerce platform werbeartikelgrosshandel.de, applying a minimum order value of €350 net. Its catalog spans more than 15 product categories including classic giveaways, sustainable articles, office supplies, textiles, electronics, food items, cosmetics, tools, children's items, and seasonal merchandise, with product unit prices ranging from €0.04 to €34.49.
The core offering is logo-customized promotional articles sourced from a broad supplier base that includes recognizable brands such as BIC, Faber-Castell, Lamy, Moleskine, Victorinox, Lindt, and Milka, displayed in a dedicated Markenwelten (brand world) section. A Fullservice package bundles creative design, sourcing, order management, shipping, and process optimization for clients seeking end-to-end campaign support. The company also operates the annual Werbeartikel NEWSDAY trade show featuring 50+ exhibitors, and runs content marketing through an Ideengeber (ideas generator) blog and email newsletter.
The business model is transactional one-time product sales to businesses, with geographic focus on the DACH region (Germany, Austria, Switzerland). Revenue model is unit pricing on individual SKUs with no subscription, SaaS, or contract-based recurring component. The company is private with 11-50 employees, no disclosed funding rounds, no parent company, and no management team information publicly available in the input data.
Werbeartikel firmographics
Firmographics- Name
- Werbeartikel
- Legal name
- Plan Concept Werbeartikel.tv
- Website
- https://werbeartikelgrosshandel.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Werbeartikel (Plan Concept Werbeartikel.tv) is a German B2B wholesale distributor of customizable promotional merchandise, selling logo-branded products across 15+ categories exclusively to businesses via its e-commerce platform in the DACH region.
- Ownership category
- akta.pro rank
Werbeartikel industry classification
Industry- Product category
- Promotional Products Wholesale
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
Keywords
Where Werbeartikel is headquartered
LocationHeadquarters
- HQ city
- Essen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Werbeartikel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Promotional Products Sales: B2B wholesale distribution of promotional articles with custom logo printing. Products include classic giveaways, sustainable items, office supplies, textiles, electronics, food items, and more. Revenue generated through one-time product sales to business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing varies by item type, quantity, and customization |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Werbeartikel product offering
Product offeringCore offering
Werbeartikel (Plan Concept Werbeartikel.tv) is a B2B wholesale distributor of customizable promotional products based in Essen, Germany. It sells exclusively to businesses (Gewerbetreibende) with a minimum order of €350 net, offering custom logo printing across 15+ product categories including classic giveaways, sustainable items, office supplies, textiles, electronics, food, and seasonal merchandise. The company also provides full-service campaign management covering creative design, product sourcing, logistics, and process optimization.
Product overview
Plan Concept Werbeartikel.tv operates as a promotional merchandise wholesale company offering a comprehensive catalog of customizable branded products. The platform provides a multi-category portfolio organized around core offerings including Klassiker & Give Aways (classic promotional items like pens, bags, bottles), Nachhaltige Artikel (sustainable eco-friendly products), Büroartikel (office supplies including writing instruments, calendars, notebooks, calculators, folders), Elektronik & Auto (tech accessories), Werbetextilien & Taschen (apparel and bags), Freizeit & Outdoor (leisure items), and seasonal/event-based merchandise. The business model centers on customizing products with client logos through various printing and personalization techniques. The platform also offers a Fullservice package for complete promotional campaign management.
Differentiator
Problem solved
Functional benefit
Brands
- Werbeartikel.tv: Primary online shop brand for promotional products wholesale
Products and services
- Klassiker & Give Aways
- Nachhaltige Artikel (Sustainable Articles)
- Büroartikel (Office Supplies)
- Lebensmittel (Food Items)
- Elektronik & Auto
- Werbetextilien & Taschen (Textiles & Bags)
- Markenwelten (Brand Collections)
- Fullservice
Companies that use Werbeartikel
Customer profileSegments3 records
Ideal customer profiles2 records
Werbeartikel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Werbeartikel partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- BICminorBrand featured in Markenwelten (brand world) section - BIC ballpoint pens and writing instruments available through the platform.
- Faber-CastellminorBrand world partner offering Faber-Castell premium writing instruments and art supplies.
- HalfarminorBrand partner for bags and textile products.
- LamyminorPremium writing instruments brand available through the platform.
- LindtminorChocolate brand featured in brand world section for corporate gift options.
- MoleskineminorNotebook and stationery brand available for corporate gifts.
- VictorinoxminorSwiss knife and pocket tools brand featured in brand world.
- MilkaminorChocolate brand available for food gift options.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
Werbeartikel competitors and assessment
Company assessmentDirect peers
- Giving Europe: European promotional merchandise company offering branded gifts and giveaways to corporate customers across multiple countries. Comparable to Werbeartikel on customer type (corporate marketing buyers), product range, and multi-country European distribution.
- Brand Addition: International promotional merchandise company offering branded merchandise, sourcing, and supply-chain services to global corporations. Comparable to Werbeartikel on product breadth and B2B full-service model, but operating at greater scale and geographic reach.
- Toppoint GmbH: German promotional products manufacturer and wholesaler with a broad multi-category assortment and custom branding services. Directly comparable to Werbeartikel on product breadth, B2B wholesale model, and DACH customer base.
- HALFAR System GmbH: German manufacturer and supplier of bags, backpacks, and promotional textile products. Overlaps with Werbeartikel's 'Werbetextilien & Taschen' and 'Markenwelten' categories, and already appears as a brand partner — making it both a supplier and a competing distribution channel.
- Giffits GmbH & Co. KG: German e-commerce platform specializing in promotional merchandise with custom logo printing for B2B customers. Closely comparable to Werbeartikel on customer segment (German SMB and corporate buyers), product breadth, and online ordering model.
- reflection Werbeartikel Vertriebs GmbH: Long-established German promotional merchandise distributor serving business customers across multiple categories. Directly comparable to Werbeartikel on product breadth, B2B wholesale model, and DACH market focus.
Broad incumbents
- 4imprint: Public, large-scale promotional products distributor operating across North America and the UK with a broad catalog of branded merchandise. Comparable to Werbeartikel on product category and B2B model, but materially larger and broader in geographic scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Werbeartikel social profiles
Digital presenceWerbeartikel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Werbeartikel leadership team
Management profileNumber of profiles
Werbeartikel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Werbeartikel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Werbeartikel
What does Werbeartikel do?
Werbeartikel (Plan Concept Werbeartikel.tv) is a B2B wholesale distributor of customizable promotional products based in Essen, Germany. It sells exclusively to businesses (Gewerbetreibende) with a minimum order of €350 net, offering custom logo printing across 15+ product categories including classic giveaways, sustainable items, office supplies, textiles, electronics, food, and seasonal merchandise. The company also provides full-service campaign management covering creative design, product sourcing, logistics, and process optimization.
Is Werbeartikel a public or private company?
Werbeartikel is a private company. It is classified as unknown and is currently operating.
When was Werbeartikel founded?
Werbeartikel was founded in -1. It employs 11 to 50 people.
Where is Werbeartikel based?
Werbeartikel is headquartered in Essen, Germany, in the Europe region.
How does Werbeartikel make money?
One revenue line is on record: promotional Products Sales.
Who are Werbeartikel's main competitors?
Direct peers on record are Giving Europe, Brand Addition, Toppoint GmbH, HALFAR System GmbH, Giffits GmbH & Co. KG and reflection Werbeartikel Vertriebs GmbH. 4imprint is listed as a broad incumbent.
Does Werbeartikel have an API?
No public API is recorded for Werbeartikel.
What industry is Werbeartikel in?
Werbeartikel's product category is Promotional Products Wholesale. Its primary akta.pro industry code is CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale. Its NAICS code is 42435 and its SIC code is 5190.