Shanto-Mariam University of Creative Technology

What Shanto-Mariam University of Creative Technology does

Shanto-Mariam University of Creative Technology (SMUCT) is a privately supported, co-educational university headquartered at Plot# 06, Road/Avenue# 06, Sector# 17/H-1, Uttara, Dhaka-1230, Bangladesh, founded in 2003 by the late Md. Imamul Kabir Shanto and governed by the Shanto-Mariam University of Creative Technology Trust. The institution is the first design-based university in the region and the pioneer of formal Interior Architecture education in Bangladesh, organised into five Faculties — Design & Technology, Fine & Performing Arts, Engineering & Technology, Humanities & Social Sciences, and Business — delivering 18+ undergraduate programmes (4-year Honours, 5-year Architecture, and 3-year diploma-holder evening tracks) and 15+ postgraduate programmes (MA, MBA, MFA, MMus, MSS, LLM) in 1-year or 2-year tracks.

The product portfolio is a platform of academic programmes plus digital student services. The academic layer spans design and creative-tech programmes (Fashion Design & Technology, Apparel Manufacturing Management & Technology, Interior Architecture, Graphic Design & Multimedia, Product Design, Architecture), engineering and technology (B.Sc CSE and CSIT with AI/ML electives), business (BBA, MBA), humanities and social sciences (English, LLB, Sociology & Anthropology, Bangla, Government & Politics, Islamic Studies), and fine and performing arts (Drawing & Painting, Rabindra/Nazrul/Classical Music, Dance). The digital layer consists of i-EMS (an Integrated Education Management System) at iems.smuct.ac.bd, an online admission portal at admission.smuct.ac.bd, an E-Library, a Job Portal at jobs.smuct.ac.bd, an IQAC quality-assurance portal, a Confucius Classroom at smhcc.smuct.ac.bd, and an integrated payment gateway operated via Pipilika Soft at smuct.pipilikasoft.com.

The business model is tuition-driven and direct-to-consumer. Revenue streams consist of one-time admission fees (Tk 20,000–25,000 for undergraduate; Tk 10,000–20,000 for postgraduate; Tk 500 admission-form fee), per-semester session fees, per-credit tuition fees, and a separate international-student fee schedule; billing is structured as a multi-year subscription paid in monthly or two-installment-per-semester cadence. Distribution is omnichannel: a single physical campus in Dhaka combined with a self-serve online admission portal, an inbound hotline (09638 177177) supported by named admissions, scholarship, registration, accounts, and results officers, departmental advisor networks, an international-student enrollment channel, and a social presence spanning Facebook, YouTube, Twitter/X, LinkedIn, and Instagram. Customer segments are domestic undergraduate, domestic postgraduate, international, and polytechnic diploma / HND holders; admission requirements specify minimum SSC/HSC GPA 2.50 (combined 6.00) for undergraduates and a minimum 2.00 CGPA plus relevant bachelor's for postgraduates. Industry partnerships with Berger Paints Bangladesh, PRAN Foods, DBL Group, Purbani Group, and Barnamala Ltd support internship and placement pipelines, while academic alliances with MILE2 (cybersecurity certification) and SAE Institute Australia (creative media) extend credential portability.

Name

Shanto-Mariam University of Creative Technology

Legal name

Shanto-Mariam University of Creative Technology

Website

https://smuct.ac.bd

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Shanto-Mariam University of Creative Technology (SMUCT) is a privately supported, co-educational design-based university in Dhaka, Bangladesh, founded in 2003, offering 18+ undergraduate and 15+ postgraduate programmes across five faculties — Design & Technology, Engineering & Technology, Business, Humanities & Social Sciences, and Fine & Performing Arts — to domestic and international students via tuition subscriptions and an online admission portal.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHABAG

Arts, Humanities & Creative Research Universities

Education/Higher Education (Colleges & Universities)/Private Research Universities

SECONDARYEDAHAEAA

Engineering & Technology Institutes (Comprehensive)

Education/Higher Education (Colleges & Universities)/Technical & Polytechnic Universities

SECONDARYEDAHAEAB

Polytechnic & Applied Sciences Universities

Education/Higher Education (Colleges & Universities)/Technical & Polytechnic Universities

Keywords

• Higher education services
• Design university programs
• Undergraduate degree programs
• Postgraduate degree programs
• Creative technology education

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Undergraduate tuition fees: Revenue from undergraduate programmes (4-year Honours and 5-year Architecture) consisting of one-time admission fee (Tk 20,000–25,000), per-semester session fee, and per-credit tuition fee. Total programme cost ranges from Tk 1,43,400 (BA Hons Islamic Studies) to Tk 6,54,550 (Bachelor of Architecture). Monthly installment options also available.
2. Postgraduate tuition fees: Revenue from Masters programmes (1-year and 2-year tracks) including MA, MBA, MFA, MMus, MSS, LLM. One-time admission fee (Tk 10,000–20,000) plus per-semester session fee and per-credit fee. Total programme cost ranges from Tk 36,700 to Tk 2,97,200 with monthly or 2-installment-per-semester payment plans.
3. Admission Form Fee: One-time flat fee of Tk 500 per admission application form, separate from the admission fee once enrolled.
4. International student tuition: Separate International Students Tuition Fees schedule under dedicated International section, applied to foreign applicants in addition to standard fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Shanto-Mariam University of Creative Technology (SMUCT) is a privately supported, co-educational university in Dhaka, Bangladesh that delivers undergraduate and postgraduate degree programmes across five faculties: Design & Technology, Engineering & Technology, Business, Humanities & Social Sciences, and Fine & Performing Arts. Its academic portfolio includes BA/B.Sc (Hons) programmes in Interior Architecture, Fashion Design, Apparel Manufacturing, Graphic Design & Multimedia, CSE, CSIT, BBA, Architecture, English, Law, Islamic Studies and others, alongside MA, MBA, MFA, MMus, MSS and LLM postgraduate tracks. The university supplements its academic delivery with an i-EMS student information system, online admission portal, E-Library, online payment gateway, IQAC quality assurance cell, and a job portal for student employment.

Product overview

Shanto-Mariam University of Creative Technology (SMUCT) is a privately supported, co-educational design-based university in Bangladesh founded in 2003. Its product portfolio is a platform-plus-modules architecture in which the core "platform" consists of undergraduate and postgraduate academic programs organized across five Faculties — Design & Technology, Engineering & Technology, Business, Humanities & Social Sciences, and Fine & Performing Arts — supplemented by digital service modules including the i-EMS Student Information System, the Online Admission Portal, the E-Library, the Job Portal, the IQAC Quality Assurance Cell portal, and the Pipilikasoft-powered Click to Pay payment system. Flagship technology programs include the B.Sc (Hons) in Computer Science and Engineering (and its Diploma Holder evening variant) and the B.Sc (Hons) in Computer Science and Information Technology under the Faculty of Engineering & Technology, while flagship design programs include BA (Hons) in Fashion Design and Technology, BA (Hons) in Apparel Manufacturing Management and Technology, BA (Hons) in Interior Architecture (the pioneering interior architecture program in Bangladesh introduced in 2003), BA (Hons) in Graphic Design and Multimedia, and the Bachelor of Architecture. Postgraduate offerings (M.A./M.Sc./MBA/MSS/LLM tracks under the same faculties) extend the portfolio upward, and the BBA/MBA suite under the Faculty of Business delivers the management-track offerings. These academic and digital modules together constitute SMUCT's unified higher-education offering.

Differentiator

Problem solved

Functional benefit

Products and services

• B.Sc (Hons) in Computer Science and Engineering A 4-year/8-semester honours programme (145 credits) offered by the Department of Computer Science and Engineering under the Faculty of Engineering & Technology, covering programming, data structures, algorithms, AI, machine learning, networking, software engineering, and cybersecurity for prospective B.Sc engineering students.
• B.Sc (Hons) in Computer Science and Engineering (Evening Programme for Diploma Holders) A 3-year/6-semester evening honours programme (121.25 credits) delivered by the Department of CSE under the Faculty of Engineering & Technology, designed for polytechnic diploma holders seeking advanced standing.
• B.Sc (Hons) in Computer Science and Information Technology A 4-year/8-semester honours programme (144 credits) offered by the Department of Computer Science & Information Technology, preparing students for IT development roles and computing systems design.
• Bachelor of Business Administration (BBA) A 4-year/12-semester honours programme (132 credits) offered by the Department of Business Administration under the Faculty of Business, with majors in Finance & Banking, Human Resources Management, Marketing, and Accounting Information Systems.
• Master of Business Administration (MBA) A postgraduate programme offered in 1-year (36 credits) or 2-year (68 credits) tracks under the Faculty of Business, with majors in Marketing, Human Resources Management, Finance & Banking, and Accounting Information System.
• BA (Hons) in Fashion Design and Technology A 4-year/8-semester honours programme (146 credits) under the Faculty of Design & Technology focusing on fashion design, garment technology, and related creative disciplines.
• BA (Hons) in Apparel Manufacturing Management and Technology A 4-year/8-semester honours programme (140 credits) under the Department of Apparel Manufacturing Management & Technology, described as the pioneering department producing professionals for the apparel industry in Bangladesh.
• BA (Hons) in Interior Architecture A 4-year/8-semester honours programme (136 credits) offered by the Department of Interior Architecture, introduced by SMUCT in 2003 as the pioneer of formal Interior Architecture education in Bangladesh.
• BA (Hons) in Graphic Design and Multimedia A 4-year/8-semester honours programme (140 credits) under the Faculty of Design & Technology focusing on graphic design and multimedia.
• Bachelor of Architecture A 5-year/10-semester professional degree programme (180.5 credits) offered by the Department of Architecture under the Faculty of Design & Technology.
• BA (Hons) in English (Language & Literature) A 4-year/12-semester honours programme (130 credits) under the Faculty of Humanities & Social Sciences.
• Bachelor of Laws (LLB) A 4-year/8-semester undergraduate law programme (140 credits) under the Faculty of Humanities & Social Sciences.
• BSS (Hons) in Sociology & Anthropology A 4-year/12-semester honours programme (130 credits) under the Faculty of Humanities & Social Sciences.
• BA (Hons) in Bangla An undergraduate honours programme in Bangla language and literature under the Faculty of Humanities & Social Sciences.
• BSS (Hons) in Government & Politics A 4-year/12-semester honours programme under the Faculty of Humanities & Social Sciences.
• BA (Hons) in Islamic Studies A 4-year/12-semester honours programme (130 credits) under the Faculty of Humanities & Social Sciences.
• Bachelor of Fine Arts (Hons) Drawing & Painting A 4-year/8-semester honours programme (130 credits) under the Faculty of Fine & Performing Arts.
• Bachelor of Music (Hons) Rabindra, Nazrul, Classical A 4-year/8-semester honours programme (134 credits) under the Faculty of Fine & Performing Arts covering Rabindra, Nazrul and Classical music traditions.
• Bachelor of Music (Hons) in Dance A 4-year/8-semester honours programme (134 credits) in dance under the Faculty of Fine & Performing Arts.
• M.A. in Fashion Design A postgraduate programme offered in 1-year (42 credits) or 2-year (73 credits) tracks under the Faculty of Design & Technology.
• M.A. in Interior Design A postgraduate programme offered in 1-year (40 credits) or 2-year (71 credits) tracks under the Faculty of Design & Technology.
• M.A. in Graphic Design and Multimedia A postgraduate programme under the Faculty of Design & Technology.
• MBA in Product & Fashion Merchandizing A postgraduate programme offered in 1-year or 2-year tracks under the Department of Apparel Manufacturing Management & Technology.
• Master of Laws (LLM) A postgraduate law programme (36 credits) under the Faculty of Humanities & Social Sciences.
• Master of Fine Arts A postgraduate programme under the Faculty of Fine & Performing Arts.
• E-Library University e-library portal providing digital library access and resources to students and faculty.

Quantifiable outcome

• Fashion Design & Technology undergraduate total programme cost Tk 5,92,000 over 4 years (146 credits)
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• MILE2flagshipStrategic or Co-development PartnerMILE2 (mile2.com) is a cybersecurity/information-security certification and training body whose logo appears on the SMUCT CSE department homepage, indicating an academic alliance for IT security credentials or curriculum alignment.
• SAE Institute (sae.edu.au)flagshipStrategic or Co-development PartnerSAE (School of Audio Engineering), an Australia-based global creative media education provider, is shown on the CSE department homepage as a partner, indicating collaboration in creative-media technology and engineering curriculum alignment.
• Berger Paints Bangladesh (Berger BD)coreOthersBerger Bangladesh (bergerbd.com) is listed as a 'Companies/Organizations collaborated' partner on the SMUCT homepage, suggesting industry collaboration for Interior Architecture students (paints/finishes applications, internships, placements).
• PRAN FoodscoreOthersPRAN Foods (pranfoods.net), one of Bangladesh's largest food & beverage companies, is listed as a 'Companies/Organizations collaborated' partner on the SMUCT homepage, indicating industry collaboration for Apparel, Business, and Design students.
• DBL GroupcoreOthersDBL Group (dbl-group.com), a major Bangladeshi conglomerate in textiles, ceramics, pharmaceuticals, and apparel, is listed as a 'Companies/Organizations collaborated' partner on the SMUCT homepage, supporting apparel manufacturing and design programme outcomes.
• Purbani GroupcoreOthersPurbani Group (purbanigroup.com), a Bangladeshi textile and apparel manufacturer, is listed as a 'Companies/Organizations collaborated' partner on the SMUCT homepage, suggesting internship/placement alignment for Apparel Manufacturing Management & Technology and Fashion Design students.
• Barnamala LtdminorOthersBarnamala Ltd (barnamalaltd.com) is listed as a 'Companies/Organizations collaborated' partner on the SMUCT homepage, indicating an industry collaboration link of unspecified scope.
• Confucius Classroom / SMHCCcoreStrategic or Co-development PartnerSMUCT hosts a Confucius Classroom (smhcc.smuct.ac.bd) — a Chinese language and culture education initiative typically operated in partnership with Confucius Institute Headquarters / Hanban and partner Chinese universities — supporting Chinese language studies on campus.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BRAC University: One of the largest private universities in Bangladesh, offering a comprehensive multi-faculty portfolio including CSE, BBA, architecture, and humanities. Directly comparable to SMUCT as a Dhaka-based, privately-supported comprehensive university competing for the same domestic fee-paying students.
• University of Liberal Arts Bangladesh (ULAB): Dhaka-based private university with a strong creative arts and humanities portfolio. Comparable to SMUCT's Faculty of Design & Technology and Faculty of Fine & Performing Arts for design-focused students.
• North South University: Bangladesh's first private university, offering CSE, BBA, architecture, and humanities programmes from a single Dhaka campus. Closely comparable to SMUCT in faculty structure, tuition-based revenue model, and target student segments.
• Daffodil International University: Large private university in Dhaka with extensive CSE and IT programmes; one of SMUCT's CSE faculty was previously employed here. Comparable in scale, IT-focus, and target student segments, particularly CSE undergraduates.
• Stamford University Bangladesh: Dhaka-based private university offering CSE, BBA, and science programmes. Comparable to SMUCT's domestic undergraduate and postgraduate portfolio targeting similar SSC/HSC cohorts.
• East West University: Dhaka-based private university offering CSE, BBA, and liberal arts programmes with a similar tuition-driven model. Directly comparable as a mid-sized private competitor competing for the same Dhaka undergraduate pool.
• American International University-Bangladesh (AIUB): Long-established Dhaka private university offering CSE, BBA, and engineering programmes. Directly comparable to SMUCT across the engineering and business faculties.
• Ahsanullah University of Science and Technology (AUST): Dhaka-based private university strong in Engineering & Technology (CSE, EEE, Architecture). Directly comparable to SMUCT's Faculty of Engineering & Technology, particularly around architecture and CSE programmes.
• IUBAT — International University of Business Agriculture and Technology: Dhaka-area private university where a previous SMUCT CSE faculty member served. Comparable as a multi-faculty private university with business, engineering, and applied technology offerings targeting similar student segments.

Broad incumbents

• University of Dhaka: Bangladesh's flagship public university with a much broader portfolio across all faculties. Functions as the dominant incumbent against which all private universities — including SMUCT — compete for the country's top students.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/smuct_official
• YouTubeyoutube.com/channel/UCeQmN423Ie7Wol_2TzPGdmQ
• Facebookfacebook.com/shantomariamuniversity
• LinkedInlinkedin.com/company/smuct-official
• Instagraminstagram.com/smuct_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shanto-Mariam University of Creative Technology