MÉERT
- Company typePrivate
- Founded1849
- HeadquartersLille, France
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
MÉERT firmographics
Firmographics- Name
- MÉERT
- Legal name
- Méert Tradition SAS
- Website
- https://meert.fr
- Company type
- Private
- Founded year
- 1849
- Operating status
- Operating
- Ownership category
- akta.pro rank
MÉERT industry classification
Industry- Product category
- Artisanal French Patisserie and Confectionery
- NAICS
- Bakeries and Tortilla Manufacturing (3118), Retail Bakeries (311811), Chocolate and Confectionery Manufacturing (31135)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Patisseries & Viennoiserie (French-Style) (THAFAFAB)
- akta.pro secondary industries
- Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where MÉERT is headquartered
LocationHeadquarters
- HQ city
- Lille
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
MÉERT business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- E-commerce Product Sales: Direct online sales of waffles, chocolates, teas, pastries, jams, confectionery, ice creams, and gift boxes through the company's website. Products are shipped via Colissimo, Chronopost, or courier delivery.
- In-Store Restaurant and Tearoom: Revenue from dining services at the historic tearoom at 27 rue Esquermoise in Lille, offering pastries, waffles, teas, and light refreshments.
- Cocktail and Reception Catering: Private event catering services for cocktails and receptions, adapting to client needs with products from regional small-scale producers.
- Gift Cards: Digital gift cards sold in denominations of €10, €20, €50, €100, and €150 for use on the online store.
- Loyalty Program: Fidelity program offering rewards and benefits to repeat customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Madagascar Vanilla Waffles (box of 6) - €20.50, (box of 12) - €32.00, Mini Gaufres (box of 6) - €9.90 |
| One time/ perpetual license | Pay-as-you-go | Gift cards available in €10, €20, €50, €100, €150 denominations |
| Unit Pricing | Pay-as-you-go | Gift boxes: Méert metal box €15, Hat Box €39, Family Box Set €55, Coffret des Amoureux €55, Le Flore €58.50, Le Rollez €63, L'Esquermoise €65, Coffret Gaufres Méert €73, Coffret Majesté €159 |
| Unit Pricing | Pay-as-you-go | Teas: €9.50-€23.00 per 100g (bag or metal box), €16-€19 for 20 mousseline sachets |
| Unit Pricing | Pay-as-you-go | Books and candles: €19.95-€29.90 for books, €16.50-€29.50 for vanilla candles |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
MÉERT product offering
Product offeringCore offering
MÉERT is a historic French patisserie and tea house founded in 1849 that produces and sells artisanal waffles (notably the signature Madagascar vanilla waffle), chocolates, teas, confectionery, pastries, jams, spreads, and ice creams. The company operates tea rooms and restaurants in Lille, Paris, and Roubaix, and provides cocktail and reception catering services for private and corporate events. Direct sales occur through physical stores and an e-commerce website with multiple delivery options.
Product overview
Méert is a historic French patisserie and tea house founded in 1849, offering a portfolio of artisanal products centered around its signature Madagascar vanilla waffle (La Gaufre). The product range includes chocolates, pastries, confectionery, teas, jams, spreads, and ice creams, supplemented by curated gift sets, books about the house's history, vanilla candles, and home décor items. The company operates restaurants and tearooms in Lille, Paris, and Roubaix, and provides cocktail and reception catering services. Méert positions itself as a Maison de thé (tea house) tradition since the 19th century, with tea blends themed around personalities and places from its history.
Differentiator
Problem solved
Functional benefit
Products and services
- La Gaufre (Madagascar Vanilla Waffles) The signature product since 1849: a brioche-style pastry filled with Madagascar vanilla cream, sold in boxes of 6 or 12, and as mini gaufres, for individual consumers and gifting.
- Gaufres Ephéméert (Seasonal Waffle Variations)
Companies that use MÉERT
Customer profileSegments2 records
Ideal customer profiles2 records
MÉERT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MÉERT partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
MÉERT competitors and assessment
Company assessmentDirect peers
- Fauchon: Historic Parisian tea room, patisserie, and gourmet food retailer with an international footprint; highly comparable heritage, channel mix, and gift-box business model to Méert.
- Lenôtre: Prestigious French patisserie, caterer, and gourmet retail brand with a long heritage; overlaps with Méert on pastries, gift assortments, and event-catering services.
- Mariage Frères: Premier French tea house with proprietary blends, tea-room salons, and a global boutique network; the closest direct competitor to Méert's tea category and tea-room experience.
- La Maison du Chocolat: French luxury chocolatier with boutiques in major world cities; comparable premium chocolate-box business and gift positioning to Méert's chocolate line.
- Maison Boissier: Heritage French chocolatier/confectioner (founded 1827) producing chocolates, biscuits, and candies; directly overlaps Méert's chocolate and confectionery assortment and gift-box channel.
- Pierre Hermé Paris: French luxury patisserie and chocolatier famed for its macarons, chocolates, and creative pastry; closest peer to Méert in terms of premium positioning and product overlap.
- Dammann Frères: Historic French tea specialist with proprietary blends and retail boutiques; directly comparable to Méert's tea-blend portfolio and retail/gift distribution model.
- Maison Angelina: Legendary Parisian tea room and patisserie (famous for Mont-Blanc and African hot chocolate); competes in the same French heritage tea-room + pastry category as Méert.
- Ladurée: Iconic French luxury patisserie best known for macarons and salons de thé; operates a global boutique and tea-room network that directly competes with Méert's French patisserie + tea-room positioning.
Emerging players
- Hugo & Victor: French luxury patisserie and chocolatier with boutiques in Paris and Tokyo; smaller-scale peer that competes with Méert on premium chocolates and viennoiserie.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MÉERT social profiles
Digital presenceMÉERT compliance and trust
Trust signalCompliance2 records
MÉERT financial estimates
Financial estimateRevenue estimate
Valuation estimate
MÉERT leadership team
Management profileNumber of profiles
Profiles1 record
MÉERT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MÉERT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MÉERT
What does MÉERT do?
MÉERT is a historic French patisserie and tea house founded in 1849 that produces and sells artisanal waffles (notably the signature Madagascar vanilla waffle), chocolates, teas, confectionery, pastries, jams, spreads, and ice creams. The company operates tea rooms and restaurants in Lille, Paris, and Roubaix, and provides cocktail and reception catering services for private and corporate events. Direct sales occur through physical stores and an e-commerce website with multiple delivery options.
Is MÉERT a public or private company?
MÉERT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MÉERT founded?
MÉERT was founded in 1849.
Where is MÉERT based?
MÉERT is headquartered in Lille, France, in the Europe region.
How does MÉERT make money?
Five revenue lines are on record. E-commerce Product Sales are the primary driver. The others are in-Store Restaurant and Tearoom, cocktail and Reception Catering, gift Cards and loyalty Program.
Who are MÉERT's main competitors?
Direct peers on record are Fauchon, Lenôtre, Mariage Frères, La Maison du Chocolat, Maison Boissier, Pierre Hermé Paris, Dammann Frères, Maison Angelina and Ladurée. Hugo & Victor is listed as an emerging player.
Does MÉERT have an API?
No public API is recorded for MÉERT.
What industry is MÉERT in?
MÉERT's product category is Artisanal French Patisserie and Confectionery. Its primary akta.pro industry code is THAFAFAB, Patisseries & Viennoiserie (French-Style), with a secondary code of THAFAFAL, Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons). Its NAICS code is 3118 and its SIC code is 2050.