Sarsa

Wealth Management and Mutual Fund Distributionsarsaonline.com

Sarsa is a Jaipur-based AMFI-registered Indian mutual fund distributor and SEBI-registered investment adviser serving retail individual investors through an online platform, mobile apps, and dedicated relationship managers, earning trailing commissions on regular-plan mutual fund and insurance product distribution.

Company typePrivate
Founded2008
HeadquartersJaipur, India
Headcount11–50
GTM typeB2C
OfferingServices

What Sarsa does

Sarsa Securities Distribution Private Limited, operating under the brand name Sarsa, is a Jaipur-headquartered financial services firm founded in 2008 that distributes Indian mutual funds, insurance, and adjacent investment products to retail individual investors. The company holds AMFI Mutual Fund Distributor registration (ARN-254717) and, as of December 2025, SEBI Specialized Investment Fund (SIF) registration, operating exclusively on Regular Plans and earning trailing commissions from Asset Management Companies on client investments.

The core product is a web-based investment platform complemented by native iOS and Android mobile applications, both maintained through the sarsaonline.com domain, which enable self-serve buy, sell, switch, and additional-purchase transactions across over 9,000 mutual fund schemes from multiple Indian AMCs. The platform is supported by a suite of rule-based financial calculators (SIP, retirement, education, marriage, goal, return, crorepati, SIP-delay), NAV and scheme-performance tracking tools, fund comparison utilities, and a content library comprising a Hindi-language educational blog (Pathshala) and a YouTube video catalogue. The technology stack is described as standard web and mobile application infrastructure with 256-bit SSL encryption; no proprietary AI/ML models, APIs, or advanced analytics are disclosed.

Sarsa's revenue model is entirely transaction-based and commission-driven. The company earns trailing commissions from AMCs ranging from 0.02% on overnight/liquid funds up to 1.80% on equity/ELSS schemes (first year), plus insurance distribution commissions via the affiliated sarsabima.com platform. No client-facing fees, subscription tiers, or advisory fees are charged. Distribution is omnichannel: clients can self-serve through the platform or engage with dedicated investment managers for face-to-face consultations, combining a product-led growth motion with a sales-led relationship management layer. The company additionally distributes corporate and NBFC fixed deposits, non-convertible debentures, and capital gain bonds, operating from a Jaipur registered office and a Mumbai corporate office with a small team of 11-50 employees.

Sarsa firmographics

Firmographics

Name: Sarsa
Legal name: Sarsa Securities Distribution Private Limited
Website: https://sarsaonline.com
Company type: Private
Founded year: 2008
Operating status: Operating
Headcount range: 11–50 employees
Short description: Sarsa is a Jaipur-based AMFI-registered Indian mutual fund distributor and SEBI-registered investment adviser serving retail individual investors through an online platform, mobile apps, and dedicated relationship managers, earning trailing commissions on regular-plan mutual fund and insurance product distribution.
Ownership category
akta.pro rank

Sarsa industry classification

Industry

Product category: Wealth Management and Mutual Fund Distribution
NAICS: Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Insurance and Employee Benefit Funds (5251), All Other Financial Investment Activities (52399)
SIC: Finance Services (6199)
akta.pro primary industry: Investment Management Advisory (RIA) (FSAEAAAB)
akta.pro secondary industries: Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

Mutual fund distribution
Wealth management services
Financial planning advisory
Insurance distribution
Investment advisory services

Where Sarsa is headquartered

Location

Headquarters

HQ city: Jaipur
HQ country: India
HQ region: Asia

Offices2 records

Markets served

Sarsa business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

Mutual Fund Distribution Commissions: Sarsa earns trailing commissions from Asset Management Companies (AMCs) on mutual fund investments distributed to clients. Commission rates vary by scheme type: Overnight/Liquid funds (0.02%-0.25%), Equity/ELSS funds (0.35%-1.80% first year, 0.35%-1.75% second year onwards), Index funds (0.02%-0.50%), and other categories. The company deals in Regular Plans only and earns trailing commission on client investments.
Insurance Distribution: The company offers insurance products (life and general including health, fire) through its associated platform www.sarsabima.com, earning commissions from insurance providers.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Overnight and Liquid Funds Commission
Transaction based/ take rate	Pay-as-you-go	Money Market, Ultra Short, Low Duration Funds
Transaction based/ take rate	Pay-as-you-go	Short, Medium, Long, Dynamic Duration & Credit Risk Funds
Transaction based/ take rate	Pay-as-you-go	Banking & PSU Debt Funds, Corporate Bond & Gilt Funds
Transaction based/ take rate	Pay-as-you-go	Equity, Hybrid Equity, ELSS, Equity Savings Fund
Transaction based/ take rate	Pay-as-you-go	Index Funds Commission
Transaction based/ take rate	Pay-as-you-go	Arbitrage Funds Commission
Transaction based/ take rate	Pay-as-you-go	Hybrid Debt, Hybrid Solutions & Fund of Funds

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Sarsa product offering

Product offering

Core offering

Sarsa is an AMFI-registered mutual fund distributor that operates an online and paperless investment platform for buying, selling, switching, and managing mutual fund schemes across Indian Asset Management Companies. The company also distributes insurance products (life and general) through sarsabima.com and offers financial planning, corporate/NBFC fixed deposits, non-convertible debentures, and capital gain bonds, supplemented by dedicated investment managers providing personalized face-to-face advisory.

Product overview

Sarsa Securities Distribution Private Limited operates as an online mutual fund distribution platform offering a unified product ecosystem. The core offering is the Sarsa Online Investment Platform (web-based) complemented by mobile apps for Android and iOS. The platform provides direct access to over 9,000 mutual fund schemes across equity, debt, hybrid, and index categories. Supporting tools include multiple financial calculators (SIP, Retirement, Education, Marriage, Goal, Return, Crorepati, SIP Delay), NAV tracking tools, fund performance analyzers, and comparison tools. The service suite extends to financial planning advisory, insurance products, corporate fixed deposits, NCDs, and capital gain bonds. The company also provides educational content through videos and blog articles. All services are accessible through their Jaipur-based registered office, with operations supported by an online, paperless digital model.

Differentiator

Problem solved

Functional benefit

Products and services

Sarsa Online Investment Platform

Companies that use Sarsa

Customer profile

Segments1 record

Ideal customer profiles1 record

Sarsa technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Sarsa partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Asset Management Companies (AMCs)coreChannel Partner/ Reseller/ DistributorSarsa acts as a distribution partner for multiple Indian Asset Management Companies, earning trailing commissions on mutual fund investments placed with these AMCs. As an AMFI-registered mutual fund distributor (ARN-254717), the company distributes schemes from various AMCs including equity funds, debt funds, hybrid funds, and index funds.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Sarsa competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Sarsa compliance and trust

Trust signal

Compliance4 records

Sarsa financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sarsa leadership team

Management profile

Number of profiles

Sarsa funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sarsa M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarsa

What does Sarsa do?

Is Sarsa a public or private company?

Sarsa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Sarsa founded?

Sarsa was founded in 2008. It employs 11 to 50 people.

Where is Sarsa based?

Sarsa is headquartered in Jaipur, India, in the Asia region.

How does Sarsa make money?

Two revenue lines are on record. Mutual Fund Distribution Commissions are the primary driver. The others are insurance Distribution.

Does Sarsa have an API?

No public API is recorded for Sarsa.

What industry is Sarsa in?

Sarsa's product category is Wealth Management and Mutual Fund Distribution. Its primary akta.pro industry code is FSAEAAAB, Investment Management Advisory (RIA), with a secondary code of FSAEABAA, Registered Investment Advisor (RIA) Wealth Management. Its NAICS code is 523940 and its SIC code is 6199.