Mully Children's Family

What Mully Children's Family does

Mully Children's Family (MCF) is a faith-based, non-profit charitable organization founded in 1989 in Kenya by Prof. Charles M. Mulli and his wife Esther N. Mulli. The organization is dedicated to the rescue, rehabilitation, and reintegration of orphaned, abandoned, and vulnerable children across Kenya and Tanzania. MCF operates an integrated platform of programs delivered through 11 residential campuses spanning both countries, providing holistic care that encompasses shelter, nutrition, education (from early childhood through tertiary level at Mully College), healthcare, psychosocial support, vocational training, and talent development in areas such as football, karate, music, and fine arts. The organization currently cares for over 8,000 children and has rehabilitated more than 35,000 children since inception.

MCF's service portfolio includes Residential & Welfare Homes, Schools and Training (ECDE, primary, secondary, Mully College, vocational), Health Care Services, Child Protection & Development Centres, Community Outreach & Empowerment, Humanitarian Relief Services, Climate Change Mitigation & Adaptation (including planting 20 million+ trees), Social Justice & Advocacy, and Talent & Giftedness Development. The organization reaches an additional 30,000+ learners through community school partnerships, supports 15,000+ vulnerable households with food relief, and delivers free medical care to over 2,000 people annually through medical camps.

MCF generates revenue through a hybrid model: approximately 50% comes from self-sustaining income-producing programs in horticulture, dairy, poultry, and fish farming across its campuses, while the remaining 50% is sourced from individual donations, corporate sponsorships, child sponsorship subscriptions, and international fundraising channels including MCF USA and MCF Canada affiliates. Administrative expenses are kept under 10% annually. The organization does not sell products or services commercially. It has earned international recognition including the UN Environment Programme Champion of the Earth award (2009), the World's Children's Prize (2016), and the award-winning 'Mully Movie' documentary with over 20 international awards.

Name

Mully Children's Family

Legal name

Mully Children's Family

Website

https://mullychildrensfamily.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Mully Children's Family is a Kenya-based faith-based non-profit operating 11 campuses across Kenya and Tanzania to rescue, rehabilitate, and educate over 8,000 orphaned and vulnerable children. Services include residential care, schools, healthcare, vocational training, and community outreach, funded through donations and self-sustaining agricultural programs.

Ownership category

akta.pro rank

Product category

Child Welfare and Charitable Services

NAICS

Child and Youth Services (62411), Child Care Services (62441), Elementary and Secondary Schools (611110), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO), Family Resource Centers & Wraparound Support Services (EDACALAH), Family Advocacy, Parent Training & Support Services (EDAJAKAK)

Keywords

• Child welfare services
• Orphan care programs
• Humanitarian relief services
• Community development programs
• Charitable residential care

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Mully Children's Family generates revenue primarily through donations from individuals, corporations, and international supporters. The organization operates 50% self-sustainably through income-producing programs in horticulture, dairy, poultry, and fish farming. Donations are accepted through the website, MCF USA, and MCF Canada affiliates.
2. Child Sponsorship: Corporate sponsors and individuals can sponsor children through individual care plans, with contributions going towards the child's rehabilitation and developmental needs. The sponsorship includes letter writing and exchange of photos or videos to foster relationships.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Mully Children's Family is a faith-based charitable non-profit that rescues, rehabilitates, and reintegrates orphaned, abandoned, and vulnerable children and youth across Kenya and Tanzania. Its core offering is integrated, holistic child welfare delivered through residential homes, schools (ECDE through tertiary/Mully College), healthcare services, child protection centres, humanitarian relief, and community empowerment programs across 11 campuses currently serving over 8,000 children.

Product overview

Mully Children's Family (MCF) is a faith-based charitable organization operating as a platform of integrated child welfare programs. The core offerings include Residential & Welfare Homes providing shelter and care, comprehensive Schools and Training (ECDE, primary, secondary, Mully College, vocational), Health Care Services, Child Protection & Development Centres, and Community Outreach & Empowerment programs. Supporting programs include Talent & Giftedness Development (football, karate, drama, choir), Humanitarian Relief Services, Climate Change Mitigation, and Social Justice & Advocacy. The organization runs 11 campuses across Kenya and Tanzania, serving over 8,000 children with holistic care encompassing education, healthcare, psychosocial support, and skills training.

Differentiator

Problem solved

Functional benefit

Brands

• Mully College: Tertiary education institution under MCF offering vocational training and higher learning programs in Yatta, Machakos County.
• Mully Mission Hospital
• Mully Movie
• Global Hope Rescue and Rehabilitation Centre
• Mully College - Yatta

Products and services

• Child Protection & Development Child Protection and Development Centres (CPDCs) offering rescue, rehabilitation, shelter, food, psychosocial support, and reintegration services for orphaned, abandoned, and vulnerable children across Kenya and Tanzania.
• Residential & Welfare Homes Seven residential homes offering care and protection to children including shelter, feeding, accommodation, clothing, medical care, and psycho-social support.
• Schools and Training Comprehensive education program offering Early Childhood Development Education (ECDE), primary school, secondary school, tertiary education including Mully College and vocational training centres.
• Mully College Tertiary education institution in Yatta offering vocational training, computer classes, and higher learning sponsorship programs for MCF beneficiaries and the wider community.
• Health Care Services Free healthcare services through medical facilities providing check-ups, treatments, laboratory services, and psychosocial care for children and community members.
• Community Outreach & Empowerment Prevention programs providing training, educational support, healthcare, spiritual nourishment, feeding programs, and women empowerment initiatives to vulnerable communities.
• Humanitarian Relief Services Emergency response services providing food and supplies to communities affected by floods, drought, famine, and other calamities.
• Climate Change Mitigation & Adaptation Environmental conservation initiatives including tree planting (20 million trees), soil conservation, water harvesting, and renewable energy programs.
• Talent & Giftedness Development Program identifying and nurturing children's talents through drama, music, choir, fine arts, football, karate, acrobatics, and other sports activities.
• Social Justice & Advocacy Advocacy programs creating awareness and preventive measures against gender-based violence, child abuse, FGM, and child marriage.
• Child Sponsorship Program Sponsorship program allowing supporters to select and support individual children through their rehabilitation and developmental stages, with letter writing and photo or video exchanges to foster personal relationships.

Quantifiable outcome

• Over 35,000 children rehabilitated and reintegrated into society since 1989
• +4 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Canadian High Commission in KenyaminorGTM or Marketing Partner · 8 June 2018The Canadian High Commissioner hosted a screening of Mully Movie at the official residence. The event, in conjunction with DocuBox, funded filmmakers in East Africa. Canadian High Commissioner encouraged viewers to embrace the philanthropic work of Dr. Charles Mulli.
• Football Kenya FederationcoreStrategic or Co-development Partner · 6 February 2018MCF partnered with Football Kenya Federation to scale up talent development of children and youth. MCF donated trophies and medals for FKF Southern Zone Leagues competitions in three counties (Kitui, Makueni, Machakos). FKF Chairman commended MCF for promoting sports and talent development. MCF Football Club entered the League in 2016 and is now playing in FKF Second Division.
• Pan African Christian University, NairobiminorImplementation/ SI/ Consulting Partner · 29 November 2017MCF staff graduated from Pan African Christian University following completion of Transformational Church Leadership Course (Diploma). MCF fully sponsored the graduates to advocate the mission and vision of MCF for better development of children under the home's care.
• DocuBoxminorGTM or Marketing PartnerDocuBox funds filmmakers in East Africa and partnered with MCF for the Canadian Consulate screening of Mully Movie.
• European Talent Support Network (ETSN)coreStrategic or Co-development PartnerMCF gained full membership of the European Talent Support Network in recognition of the unique Mully Model of Education, underscoring the power of role models in talent and giftedness development among disadvantaged children.
• World Giftedness CentercoreStrategic or Co-development PartnerMCF is recognized as an Associated European Talent Point through the World Giftedness Center since 2019. Partner at Global Talent Mentoring Program alongside mentees and mentors from different continents worldwide.
• Indiana University (IU)minorOthersMCF collaborates with Indiana University (IU) in ensuring students get the best out of education. The organization provides sponsorship and scholarships to needy youths pursuing various courses leading to Certificate, Diploma and Degree certifications in institutions of higher learning.
• Canadian Medical VolunteersminorOthersMedical practitioners from Canada volunteered during the annual medical camp from August 1-8, 2018, providing free medical attention to over 2,000 people from Yatta region.
• Community-based Groups and SchoolscoreStrategic or Co-development PartnerMCF partners with community-based groups, schools and institutions under the Dr. Mulli Environmental Award scheme in the 'adopt a tree campaign'. Groups receive seeds and seedlings and compete annually based on innovation, creativity, commitment in environmental conservation.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rafiki Foundation: Faith-based non-profit operating in East Africa (Kenya, Uganda, Tanzania) with residential children's homes, schools, and discipleship programs. Closely comparable to MCF's faith-based residential care model and East African footprint.
• SOS Children's Villages International: Global non-profit operating family-like residential care for orphaned and abandoned children across 130+ countries. Most direct comparable to MCF's residential care model, child sponsorship programs, and multi-country footprint, though at much larger scale.
• ChildFund International: International child-focused NGO operating sponsorship-driven programs in 24 countries, including Kenya and Tanzania. Directly comparable to MCF's child sponsorship model and community-based child welfare approach.
• Compassion International: Faith-based child sponsorship organization operating in 25+ countries with strong presence in East Africa. Highly comparable to MCF's faith-based identity, child sponsorship revenue model, and holistic child development approach.
• African Children's Aid Education and Development Foundation (ACAEDF): Non-profit operating in Kenya and other African countries providing child rescue, education, and community development. Directly comparable child welfare mission in similar East African geography.

Emerging players

• Children in Crisis: Non-profit focused on education and child protection in sub-Saharan Africa, including Kenya. Comparable mission on child welfare and education, though smaller scale and different geographic focus.
• Kidogo Early Childhood Development: Kenya-based social enterprise operating Early Childhood Development centers for low-income urban families. Comparable to MCF's ECDE component but narrower focus and urban-only footprint.

Broad incumbents

• Save the Children International: Major international NGO working on child rights, education, health, and protection in 100+ countries including Kenya and Tanzania. Broader mandate but overlapping with MCF on child protection, education, and emergency relief.
• World Vision International: One of the largest child-focused humanitarian organizations globally, with extensive sponsorship, education, healthcare, and community development programs across Africa. Broader portfolio but overlapping mission with MCF on child welfare, education, and humanitarian relief.

Regional players

• Rescue Dada Centre: Kenya-based non-profit focused on rescuing and rehabilitating street children and supporting vulnerable families in Nairobi. Direct regional peer on street child rescue and rehabilitation, though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MullyFamily
• Facebookfacebook.com/MullyChildrensFamily
• LinkedInlinkedin.com/company/mully-childrens-family

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mully Children's Family