Anderson Health

Name

Anderson Health

Legal name

Anderson Health

Website

https://anderson-health.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

akta.pro secondary industries

Small Group Health Insurance (2–50/100) (FSAIAFAD), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD)

Keywords

• Health insurance brokerage
• Private medical insurance
• Corporate health insurance
• Expat health insurance
• Insurance advisory services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commission: Anderson Health earns commission from insurance providers for placing and retaining medical insurance business. The commission is a percentage of the premium paid by clients. This arrangement has no bearing on the amount clients pay - dealing with Anderson Health is never more expensive than dealing directly with insurers, and they often demonstrate meaningful savings. They can also work on a fee basis if preferred.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Anderson Health is an independent Private Medical Insurance brokerage that places clients with leading UK and international health insurers. Core offerings span Individual & Family PMI, Expat Health Insurance, Corporate Health Insurance (100+ employees), SME Health Insurance (3+ employees), and Oil & Gas sector PMI, supported by a free Claims Resolution Service and full renewal/negotiation advisory. The firm earns commission from insurers for placing and retaining business, with services generally free to clients and an optional fee-based engagement model.

Product overview

Anderson Health is an independent Private Medical Insurance brokerage firm that offers advisory services rather than a unified software product. The core offering consists of health insurance brokerage services across five main product lines: Individual & Family Health Insurance Policies, Expat Health Insurance, Corporate Health Insurance Policies for larger companies, SME Health Insurance Policies for small and medium enterprises, and Oil & Gas Health Insurance Policies. These are complemented by supporting services including Claims Resolution Service (free dispute assistance), Health Insurance Policies Consultation, Member Administration, and Health Insurance Policies Renewal services. The company acts as an intermediary between clients and insurance providers, conducting market reviews and negotiating terms on behalf of customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual & Family Health Insurance Policies Health insurance brokerage service advising individuals and families on private medical insurance policies, including full medical underwriting (FMU) and moratorium (MORI) options, covering acute conditions, hospital accommodation, in-patient tests and surgery, and outpatient consultations.
• Expat Health Insurance International health insurance coverage for individuals living and working abroad, with geographical areas including Europe, worldwide, and worldwide including the USA, plus emergency medical evacuation, repatriation, and pre-existing condition cover.
• Corporate Health Insurance Policies Group medical insurance for larger companies with 100+ employees, offering claims-related schemes with flat rate pricing for employees under age 65 and medical history disregarded joining for larger schemes.
• SME Health Insurance Policies Community or age-related health insurance schemes for firms with three or more employees, offering modular plans with full medical underwriting or moratorium options and provider switching on 'no worse medical terms'.
• Oil & Gas Health Insurance Policies Specialized health insurance plans for Oil and Gas company employees underwritten by a global International Healthcare provider, with Basic, Mid-range, and Comprehensive plan tiers covering cancer treatment, advanced imaging, transplant services, and evacuation cover.
• Health Insurance Policies Consultation Advisory service including policy review, compliance guidance, insurer performance evaluation, regular client meetings, and renewal implementation for corporate, SME, individual, and expat clients.
• Member Administration Liaison services with providers, member query management, claims dispute assistance, and records monitoring for health insurance policyholders.
• Health Insurance Policies Renewal Annual market review, data assessment, terms negotiation, competitive quote acquisition, pre-renewal reporting, and formal recommendation services.
• Claims Resolution Service Free service offering help and advice to customers in the event of disputed or non-paid claims.

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• All Leading UK Health InsurerscoreChannel Partner/ Reseller/ DistributorAnderson Health has agency agreements with all the main UK Insurance Companies and Provident Associations. They are fully independent advisers representing multiple insurers rather than being tied to a single provider. They do not participate in profit share or commission over-ride arrangements which could compromise their independence.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Vitality Health: UK private medical and health insurer with a behaviour-linked product range targeting individuals, families, and corporate groups. Counts as a key insurer counterpart that Anderson Health places business with, while also competing for the same individual and corporate PMI customers.
• Drewberry Insurance: UK independent insurance broker specialising in private medical insurance for individuals, families, and corporates. Operates on the same FCA-regulated, commission-funded intermediary model with multi-insurer panels and a London/southern England concentration.
• WPA Healthcare: UK not-for-profit private medical insurer offering individual, family, and corporate PMI products. Comparable as a counterpart on the insurer side that Anderson Health places clients with, and directly competes for the same UK private medical insurance buyer.
• Chase de Vere Healthcare: Long-standing UK independent financial adviser with a dedicated healthcare and private medical insurance practice advising individuals and corporates. Comparable advisory-led, multi-insurer brokerage model targeting UK professional and SME buyers.

Broad incumbents

• Aviva UK Health: Major UK composite insurer with a private health insurance range distributed via brokers and direct. A leading carrier on Anderson Health's agency panel that competes in the same SME and corporate group scheme market.
• Aon (UK Health & Benefits): Global insurance and reinsurance broker whose UK Health & Benefits practice advises large corporates on group PMI, multinational benefit programmes, and claims. Comparable in client segment and product type but at far greater scale, with bundled HR/risk advisory.
• Bupa (UK): UK's largest private healthcare provider and PMI carrier offering individual, family, and corporate cover. While it distributes partly direct and partly via brokers, its product portfolio competes head-on with policies Anderson Health places for clients.
• Howden Insurance Brokers: Large UK-founded insurance broker with a dedicated healthcare and employee benefits practice serving corporate clients. Competes for the same City of London and large-corporate group PMI mandates Anderson Health targets, but with materially larger placement volume and global reach.
• Marsh UK (Health & Benefits): Global insurance broker with a UK Health & Benefits practice placing group PMI and expat/international cover for multinationals. Overlaps with Anderson Health's corporate and expat segments, but operates as part of Marsh's much broader risk and advisory portfolio.

Emerging players

• Health-on-Line (UK): UK health insurance intermediary owned by AXA, focused on individual and small business PMI quotes through an online/channel-led model. Competes on the individual/family side of Anderson Health's book but with a digital acquisition engine rather than partner-led advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anderson-health

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anderson Health