LOBA On Top
LOBA On Top is a German specialty chemicals manufacturer, founded in 1922 and part of the ARDEX Group since 2018, that designs and distributes water-based finishes, oils, UV-curing systems, and abrasives for wood, parquet, and terrace floors across 60+ countries via distributors, joint ventures with Wakol, and a DIY e-commerce channel.
- Company typePrivate
- Founded1922
- HeadquartersDitzingen, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What LOBA On Top does
LOBA GmbH & Co. KG, doing business as LOBA On Top, is a German specialty-chemicals manufacturer founded in 1922 and headquartered in Ditzingen near Stuttgart. The company designs, produces, and distributes finishing and care systems for wood and parquet floors, wooden terraces, and adjacent resilient and mineral floor coverings. Its core technology stack rests on water-based 1K and 2K finishes, oxidative cross-linking oil systems, proprietary LOBASAND ceramic and zirconium abrasives, and a one-component water-based UV finish (Rush) developed with the Dresden Institute of Wood Technology that cures in seconds under portable UV lamps. Product categories span filling, sealing and coloring, finishing (varnishes and on-site UV), oiling (including High Solid variants up to 100% natural raw materials), terrace care, and professional or DIY cleaning/care lines.
LOBA operates a hybrid B2B and B2C go-to-market model. The professional channel serves flooring installers, contractors, distributors, architects and planners, and sports facility managers through regional distributors, dedicated field sales, and the LOBA Wakol Connected Systems joint venture with Wakol in Poland and North America (Loba-Wakol, LLC). Owned subsidiaries in Brazil and China (Loba Trading Shanghai Co., Ltd.) handle direct distribution in those regions, while the LOBA Home e-commerce storefront at lobahome.com targets DIY homeowners. Pricing is quote-based B2B with no public tiers disclosed, supported by 30+ language versions of the corporate website and annual community engagement via the LOBA Flooring Award. Since 2018, LOBA has been a subsidiary of the international ARDEX Group (4,000+ employees), with operations spanning more than 60 countries.
LOBA On Top firmographics
Firmographics- Name
- LOBA On Top
- Legal name
- LOBA GmbH & Co. KG
- Website
- https://loba.de
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LOBA On Top is a German specialty chemicals manufacturer, founded in 1922 and part of the ARDEX Group since 2018, that designs and distributes water-based finishes, oils, UV-curing systems, and abrasives for wood, parquet, and terrace floors across 60+ countries via distributors, joint ventures with Wakol, and a DIY e-commerce channel.
- Ownership category
- akta.pro rank
LOBA On Top industry classification
Industry- Product category
- Wood Floor Finishing Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)
- akta.pro primary industry
- Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)
- akta.pro secondary industry
- Wood & Laminate Surface Cleaners & Polishes (CRAJACAD)
Keywords
Where LOBA On Top is headquartered
LocationHeadquarters
- HQ city
- Ditzingen
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
LOBA On Top business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional wood floor finishing products: LOBA designs, finishes, and cares for wood and parquet floors. The company sells a comprehensive range of products including filling, sealing, coloring, finishing, oiling, cleaning, and care products for hardwood floors and wooden terraces. Products are sold through professional distributors, direct sales, and e-commerce (LOBA Home). Revenue is generated through product sales with pricing typically B2B quote-based.
- LOBASAND abrasives and pads: Proprietary line of ceramic and zirconium abrasives and pads for floor preparation, sold as consumable hardware products.
- LOBA Wakol Connected Systems: Joint product line combining LOBA finishing products with Wakol adhesives in integrated flooring systems, sold through joint venture channels.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
LOBA On Top product offering
Product offeringCore offering
LOBA On Top designs, manufactures, and sells chemical finishing and care products for wood and parquet floors. The portfolio includes fillers, primers, stains, water-based 1K and 2K varnishes, on-site UV finishes, impregnating oils, terrace treatments, professional and DIY cleaning/care products, and LOBASAND abrasives. Products are sold through dedicated B2B channels (Professionals & Distributors, LOBA Industrial, Architecture & Planning) and a direct-to-consumer e-commerce channel (LOBA Home).
Product overview
LOBA On Top is a family enterprise with nearly 100 years of heritage specializing in design, finishing, and care products for wood and cork surfaces, as well as resilient and mineral floor coverings. The product portfolio centers on chemical floor treatment solutions organized into categories: Filling Hardwood Floors (gap fillers), Sealing and Coloring (primers and stains), Finishing (1K and 2K water-based varnishes, UV finishes), Oiling (impregnating oils including High Solid variants), and Terrace Care. Supporting product lines include Professional Floor Cleaning and Care, Home DIY Floor Care (LOBASAND abrasives, tools, and accessories), LOBA Industrial for industrial applications, and LOBA Wakol Connected Systems (joint venture). Named products include EasyPrime (primer), Viva matt (water-based finish), and 2K ImpactOil Color (two-component oil). The company emphasizes environmentally friendly, low-emission systems with formulations up to 100% natural raw materials.
Differentiator
Problem solved
Functional benefit
Brands
- LOBASAND: Abrasives and pads product line for floor sanding applications.
- LOBA Industrial
- LOBA Home
- LOBA Wakol Connected Systems
Products and services
- Filling Hardwood Floors Products for filling gaps and joints in hardwood flooring surfaces, used by professional installers during floor finishing.
- Sealing and Coloring Hardwood Floors
- Finishing Hardwood Floors and More (1K, 2K, on-site UV finishes and additives)
- Oiling Hardwood Floors
- Oiling Wooden Terraces (Deck line)
- Professional Floor Cleaning and Care
- LOBA Home — DIY Home Floor Cleaning and Care
- LOBASAND Abrasives and Pads
- LOBA Industrial
- LOBA Wakol Connected Systems
- EasyPrime (primer)
- Viva (water-based finish)
- 2K ImpactOil Color
Quantifiable outcome
- UV finish cures in seconds, minimizing downtime for commercial projects such as shops, restaurants, museums, showrooms, hotels, cafeterias, and schools.
Companies that use LOBA On Top
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
LOBA On Top technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LOBA On Top partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Wakol (Poland)coreJoint venture with Wakol in Poland for combined adhesive and floor finishing systems. LOBA Wakol Connected Systems provide integrated solutions combining Wakol adhesives with LOBA finishing products for seamless wood floor installation.
- Wakol (North America) — Loba-Wakol, LLCcoreJoint venture Loba-Wakol, LLC in North America (Wadesboro, NC 28170). Manages the LOBA Wakol Connected Systems brand and distribution in North America. Contact: Tel. (704) 527 5919, [email protected].
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
LOBA On Top competitors and assessment
Company assessmentDirect peers
- Berger-Seidle: German manufacturer of parquet lacquers, oils, adhesives, and wood floor care products. Direct peer in the German and European professional installer channel.
- Bona: Swedish-founded global manufacturer of wood floor finishes, adhesives, and sanding equipment. Directly competes with LOBA in water-based varnishes, oils, and abrasives across professional and DIY channels worldwide.
- Wakol: German flooring adhesives manufacturer and LOBA's joint venture partner in Loba-Wakol Connected Systems. Comparable customer base of professional flooring installers; competing and complementary offering.
- Rubio Monocoat: Belgian manufacturer of single-layer wood oils and finishes. Direct competitor to LOBA's oiling product lines, particularly in the professional and high-end residential parquet segment.
- Pallmann (Uzin Utz Group): German wood floor finishing brand owned by Uzin Utz. Competes head-to-head with LOBA in professional varnishes, oils, and parquet installation systems across Europe and global markets.
- Osmo Holz und Color: German manufacturer of wood finishes, oils, and waxes. Direct competitor to LOBA in hardwood finishing and DIY/Home segments, with strong German retail presence.
Broad incumbents
- PPG Industries: Global coatings giant with architectural and industrial wood floor finish offerings. Far larger scale; competes with LOBA in commercial and specification-driven floor coating projects.
- Uzin Utz: German parent company of Pallmann. Diversified flooring systems manufacturer offering substrates, adhesives, and wood floor finishing — overlapping with LOBA's professional channel but broader portfolio.
Others
- ARDEX Group: LOBA's parent company and broader building materials platform. Comparable end-customer base (flooring contractors, architects) but covers substrates, adhesives, and screeds rather than finishing, making ARDEX the parent ecosystem rather than direct competitor.
Emerging players
- Saicos: German specialty manufacturer of wood finishes and oils, focused on wood surfaces including flooring, decking, and furniture. Comparable product chemistry and target installer base, smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LOBA On Top social profiles
Digital presenceLOBA On Top financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOBA On Top leadership team
Management profileNumber of profiles
Profiles4 records
LOBA On Top subsidiaries and ownership
Company hierarchySubsidiaries2 records
LOBA On Top funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOBA On Top M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOBA On Top
What does LOBA On Top do?
LOBA On Top designs, manufactures, and sells chemical finishing and care products for wood and parquet floors. The portfolio includes fillers, primers, stains, water-based 1K and 2K varnishes, on-site UV finishes, impregnating oils, terrace treatments, professional and DIY cleaning/care products, and LOBASAND abrasives. Products are sold through dedicated B2B channels (Professionals & Distributors, LOBA Industrial, Architecture & Planning) and a direct-to-consumer e-commerce channel (LOBA Home).
Is LOBA On Top a public or private company?
LOBA On Top is a private company. It is classified as corporate owned and is currently operating.
When was LOBA On Top founded?
LOBA On Top was founded in 1922. It employs 101 to 250 people.
Where is LOBA On Top based?
LOBA On Top is headquartered in Ditzingen, Germany, in the Europe region.
How does LOBA On Top make money?
Three revenue lines are on record. Professional wood floor finishing products are the primary driver. The others are LOBASAND abrasives and pads and LOBA Wakol Connected Systems.
Who are LOBA On Top's main competitors?
Direct peers on record are Berger-Seidle, Bona, Wakol, Rubio Monocoat, Pallmann (Uzin Utz Group) and Osmo Holz und Color. Broad incumbents are PPG Industries and Uzin Utz. ARDEX Group is listed as an others. Saicos is listed as an emerging player.
Does LOBA On Top have an API?
No public API is recorded for LOBA On Top.
What industry is LOBA On Top in?
LOBA On Top's product category is Wood Floor Finishing Products. Its primary akta.pro industry code is CRADAKAG, Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen), with a secondary code of CRAJACAD, Wood & Laminate Surface Cleaners & Polishes. Its NAICS code is 3256.