Celebration

What Celebration does

Celebration Packaging Limited is a UK-based, privately held distributor of disposable food and drink packaging, founded in 1983 and headquartered in Burton upon Trent, Staffordshire, with 11–50 employees. The company sells cups, food containers, plates, trays, cutlery and portion-control items across multiple sustainable materials — including bagasse (sugarcane fibre), rPET with at least 30% post-consumer recycled resin, PLA plant-based plastic, bamboo fibre, palm leaf and kraft paperboard — to restaurants, cafes, caterers, hotels and pubs. Its offering is organised under three proprietary sub-brands: Enviroware (eco-friendly SKUs, including PFAS-free bagasse containers and water-based lined kraft plates), Solutionware (practical PET and PP food-service packaging) and Printpac (custom-printed and bespoke branded products).

The company's revenue model is a straightforward one-time-product-sale to B2B foodservice and hospitality buyers, distributed direct via its website catalogue, inbound phone sales, and email enquiry ([email protected]), with pricing held privately and made available on request; a 2025-launched free Try Before You Buy sample programme is now used as a mid-funnel conversion tool. Technically, the portfolio's differentiators are certifications-led — BRCGS Storage & Distribution, ISO 9001, ISO 14001 and FSC chain-of-custody — alongside material-specific features (PFAS-free bagasse, water-based lined kraft, rPET positioned to mitigate the UK Plastic Packaging Tax) and recent regulatory-compliant additions such as UKCA-marked PP half-pint and pint cups. Marketing reach is limited to a content-led product catalogue on the company website and a LinkedIn company page, with operations confined to a single-country (UK) / single-channel (domestic direct) footprint; there is no public revenue, funding history or PE/VC ownership disclosed.

Name

Celebration

Legal name

Celebration Packaging Limited

Website

https://celebration.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Celebration Packaging Limited is a privately held UK distributor founded in 1983 that sells disposable food and drink packaging — cups, containers, plates, trays and cutlery across sustainable materials including bagasse, rPET, PLA, bamboo, palm leaf and kraft — to foodservice, hospitality and catering operators via three sub-brands (Enviroware, Solutionware, Printpac).

Ownership category

akta.pro rank

Product category

Disposable Food and Beverage Packaging

NAICS

Plastics Bag and Pouch Manufacturing (326111), Other Paperboard Container Manufacturing (322219)

SIC

Plastics, Foil & Coated Paper Bags (2673), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)

akta.pro secondary industries

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

Keywords

• Disposable food packaging
• Sustainable food serviceware
• Bagasse food containers
• Paper hot drink cups
• Custom printed packaging

Headquarters

HQ city

Burton Upon Trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Disposable Food Packaging Products: Sale of disposable food and drink packaging products including cups, food containers, plates, cutlery, and accessories to foodservice and hospitality businesses.

Distribution channels2 records

Marketing channels2 records

Core offering

Celebration Packaging Limited manufactures and distributes disposable food and drink packaging products including cups, food containers, plates, platters, trays, portion control pots, cutlery, and hospitality accessories. The range is built around sustainable materials such as bagasse (sugarcane fibre), kraft paperboard, rPET recycled plastic, PLA plant-based plastic, bamboo fibre, and palm leaf, and is sold primarily to UK foodservice, hospitality, catering, and takeaway operators via direct sales, with a custom printed and bespoke product service delivered through the Printpac sub-brand.

Product overview

Celebration Packaging Limited is a UK-based packaging distributor offering a comprehensive portfolio of disposable food and drink packaging products. The company operates three core sub-brands: Enviroware (eco-friendly sustainable solutions), Solutionware (practical food service options), and Printpac (custom printed branding solutions). Product categories span cups and accessories, food containers (bagasse, paper, microwaveable, plastic, tamper-evident), plates and trays (bagasse, kraft, palm leaf, plastic), portion control, and cutlery. The offering includes both stock items and bespoke/custom printed products, serving the hospitality, catering, and takeaway industries.

Differentiator

Problem solved

Functional benefit

Brands

• Enviroware: Eco-friendly packaging brand offering bagasse and PFAS-free sustainable food containers
• Solutionware
• Printpac

Products and services

• Hot Drink Cups Paper hot drink cups available in 8oz, 12oz, and 16oz sizes including ripple wrap, single wall, double wall, and bamboo fibre options with compostable linings, sold to cafes, coffee shops, and takeaway operators.
• Cold Drink Cups Crystal clear plastic cold drink cups and sundae dishes in recyclable PET or plant starch PLA materials, designed for cold beverages and desserts in foodservice and takeaway.
• Cup Accessories Paper straws, wooden stirrers, and hot cup sleeves supplied as accessories for takeaway hot and cold drinks.
• Bagasse Food Containers Hinged and separate lid food containers made from natural sugarcane fibre (bagasse), PFAS-free and compostable, for takeaway and catering use.
• Paper Food Containers Paper food containers including soup containers, round salad bowls, and kraft food boxes suitable for hot or cold dishes.
• Microwaveable Containers Microwavable food containers in rectangular clear takeaway and reusable round formats, safe for microwave reheating.
• Plastic Food Containers Clear PLA salad bowls, recycled rPET hinged salad boxes, and PP deli containers for packaging salads and deli foods.
• Tamper Evident Containers Tamper-evident food containers designed to keep food fresh and secure, including round deli containers with handles and rPET square containers.
• Bagasse Plates and Trays Single-use plates, platters, bowls, and trays made from natural sugarcane fibre, PFAS-free and compostable, for events and catering.
• Kraft Paperboard Plates and Trays Heavyweight kraft plates and food trays with water-based or plastic coating for strength and leak resistance.
• Palm Leaf Plates and Trays Plates, trays, and bowls made from fallen leaves of the Adaka nut palm, heat treated for sturdiness with unique natural colouring, for premium and event catering.
• rPET Platters and Lids Durable black base platters with clear snap-on lids made from recycled PET (rPET) with a minimum 30% post-consumer recycled resin, for sandwich, platter, and cold food presentation.
• Portion Control Pots Portion control pots ranging from 0.5oz to 7oz in paper, kraft card, PET, PP, and PLA materials, used for sauces, dressings, and dips.
• Custom Printed and Bespoke Packaging Custom printed packaging solutions including branded cups, coasters, napkins, food containers, and tableware, sold under the Printpac sub-brand for brand differentiation in foodservice.
• Enviroware Eco-friendly Packaging Line Sub-brand offering eco-friendly packaging products including PFAS-free bagasse containers and water-based lined kraft products for sustainable foodservice applications.
• Solutionware Practical Food Service Packaging Line Sub-brand offering practical food service packaging options including Brown Ecocraft trays with fine plastic coating for leak resistance, PET and PP plastic food containers, and drink cups.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• EnvirowarecoreOthersProprietary brand of sustainable packaging products including PFAS-free bagasse containers and water-based lined kraft products.
• SolutionwarecoreOthersBrand offering including SolutionWare Brown Ecocraft trays with fine plastic coating for leak resistance.
• PrintpaccoreOthersBrand for custom printed and bespoke packaging products.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pactiv Evergreen: Large North American and international foodservice packaging producer with foodservice cups, containers and tableware — comparable product portfolio to Celebration's Solutionware line but with global manufacturing footprint.
• Berry Global: Major global packaging manufacturer with foodservice disposables, rPET products and sustainable packaging lines — competes with Celebration's rPET platters and plastic containers, and has the scale to win large national accounts.
• Bunzl: Global distribution and outsourcing group that supplies foodservice packaging including disposables to UK caterers and hospitality — competes with Celebration as a much larger B2B distributor with broader category reach.
• Huhtamaki: Global foodservice packaging manufacturer and supplier with paper and plastic cups, containers and tableware — overlaps directly with Celebration's hot/cup and container lines but at vastly greater scale and with own manufacturing.

Direct peers

• BioPak: Specialist supplier of compostable and plant-based foodservice packaging including cups, bowls, containers and cutlery — a direct sustainable-packaging peer to Celebration's Enviroware range, though more concentrated in Asia-Pacific and Europe.
• Genpak: North American manufacturer of foodservice disposables including cups, containers and tableware — comparable product portfolio to Celebration, focused on the US foodservice channel.
• Sabert Corporation: Foodservice packaging manufacturer of plastic and paper containers, platters and tableware — directly comparable product categories to Celebration's food containers, platters and tamper-evident lines.
• Biopac UK: UK-based supplier of compostable and sustainable foodservice packaging (cups, containers, cutlery) — a direct domestic peer to Celebration's Enviroware range competing for the same UK caterer and hospitality customers.
• Vegware: UK-based specialist supplier of compostable foodservice packaging (cups, containers, cutlery) made from plant-based materials — a direct competitor to Celebration's Enviroware range serving the same takeaway, catering and event customers.

Regional players

• Detpak: Australia-headquartered foodservice packaging supplier (part of Detmold Group) with paper and board-based cups, containers and bags — comparable product mix to Celebration but primarily serves the Asia-Pacific region rather than the UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/celebration-packaging
• Xx.com/Celebration_PP

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celebration