HOHN

What HOHN does

HOHN Werbetechnik GmbH is a German family-owned manufacturer founded in 1974 and headquartered in Flein, Baden-Württemberg, with sales and production operations at a 6,000+ sqm facility in Abstatt. The company specializes in custom point-of-sale (POS) displays, advertising technology (Werbetechnik), and promotional materials (Werbemittel), serving enterprise customers primarily in Germany. Its customer base includes major brands such as BSH, Bosch, Siemens, Mercedes-Benz, Ritter Sport, Kärcher, STAEDTLER, WMF, Coty, Salomon, UVEX, LONGINES, and JUNGHANS.

The product portfolio spans POS displays, Werbeaufsteller (advertising stands), Prospektständer (brochure holders), counter and floor displays, A-frame signs (Kundenstopper), Shop-in-Shop systems, rollup displays, cardboard displays, product dummies, and signage. Production capabilities include thermoforming, digital printing, laser cutting, CNC machining, and in-house toolmaking, with proprietary modular systems such as the Flexible Klemmprofile clamping profile for POS towers. HOHN also offers contract manufacturing (Lohnfertigung) and a standalone waste-container product line ("Wasty") introduced in 2018.

The business model is project-based B2B contract manufacturing: pricing is quote-based with multi-year contracts, free consulting is offered, and the go-to-market is direct enterprise sales. All production steps from 3D design through tooling, prototyping, serial production, and finishing are handled in-house. The company operates three specialized websites and maintains a presence at the VISCOM Düsseldorf trade show, where it has won multiple Display Superstar Awards for its designs.

Name

HOHN

Legal name

HOHN Werbetechnik GmbH

Website

https://www.hohndisplay.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

HOHN Werbetechnik GmbH is a German family-owned manufacturer, founded in 1974 and led by second-generation Managing Director Marcus Hohn, specializing in custom POS displays, advertising materials, and Shop-in-Shop systems for enterprise brands including Bosch, Siemens, Mercedes-Benz, Ritter Sport, Kärcher, and STAEDTLER.

Ownership category

akta.pro rank

Product category

POS Display Manufacturing

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Other Furniture Related Product Manufacturing (3379)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Craft Storage, Organization & Display Retail (CRALACAJ)

Keywords

• POS display manufacturing
• Custom advertising displays
• Shop-in-shop systems
• Promotional retail displays
• Contract manufacturing

Headquarters

HQ city

Flein

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Standard Display Solutions: Semi-standardized display solutions for smaller runs or tight timelines as alternative to custom special construction.
2. Contract Manufacturing (Lohnfertigung): Custom manufacturing services for technical products as a separate service offering.
3. Custom POS Display Manufacturing: B2B custom manufacturing of point-of-sale displays, advertising stands, and promotional materials. Projects are tailored to individual client specifications from design through production.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

HOHN designs and manufactures custom point-of-sale (POS) displays, advertising technology, and promotional materials for enterprise brand customers. All production steps — 3D design, toolmaking, sample production, serial production, and finishing — are performed in-house across more than 6,000 sqm of facilities in Abstatt, Germany, using thermoforming, digital printing, laser cutting, and CNC machining on materials such as wood, plastic, glass, metal, aluminum, and cardboard. The company also offers contract manufacturing (Lohnfertigung) of technical products as a complementary service.

Product overview

HOHN (HOHN Werbetechnik GmbH) is a German family-owned company specializing in POS (Point of Sale) display solutions, advertising technology, and promotional items since 1974. The core product portfolio centers on custom POS displays and advertising displays including Werbeaufsteller, Prospektständer, Tischaufsteller/Thekenaufsteller, Kundenstopper, Verkaufsständer, and Shop-In-Shop systems. Additional products include Rollup Displays, Faltwände, Pappaufsteller, Bodenständer, Produktdummies, and Signage solutions. The company offers contract manufacturing services (Lohnfertigung) and technical products as complementary offerings. All production steps are handled in-house with high vertical integration, utilizing materials such as cardboard, plastic, metal, wood, and acrylic. The product line is complemented by a full range of design, prototyping, and production services.

Differentiator

Problem solved

Functional benefit

Brands

• Wasty: Abfallbehälter (waste container) product line launched in 2018

Products and services

• POS Display / POS Marketing Custom point-of-sale displays and marketing solutions for product presentation at retail locations, including both standard and custom-built displays with options for lighting, moving elements, and multimedia components. Targeted at enterprise brand customers.
• Werbeaufsteller (Advertising Displays) Custom-designed advertising stands and displays made from metal or acrylic glass, ranging from simple L-shaped stands with interchangeable inserts to complex multi-part decorative landscapes with wall elements, pedestals, counters, rollers, or compartments. For enterprise brand customers.
• Prospektständer & Prospekthalter (Brochure Holders) Counter and floor-standing displays for presenting brochures, catalogs, and promotional materials at point of sale, with wall mounting, static, wheeled, or rotating configurations and customizable compartment counts. For enterprise brand customers.
• Tischaufsteller / Thekenaufsteller (Table & Counter Displays) Compact attention-grabbing table and counter displays ranging from promotional stands to elegant payment displays, available in paper, cardboard, plastic, metal, and wood in standard or custom sizes. For enterprise brand customers.
• Kundenstopper (A-Frame Signs) Attention-grabbing sidewalk signs with flexible aluminum frames, oversized product replicas, and advanced signage systems for directing customers to destinations at retail locations. For enterprise brand customers.
• Verkaufsständer (Sales Stands) Floor or counter displays at point of sale for product display and presentation, made from cardboard, plastic, metal, or wood, featuring tableaus and product-specific compartments for organized and visually appealing product presentation. For enterprise brand customers.
• Shop-In-Shop Systeme (Shop-in-Shop Systems) Complete retail shop systems with modular elements for fixed installation, extending beyond traditional POS presentation systems into retail environments. Developed for stationery and office supply retailers such as STAEDTLER and ONLINE.
• Rollup Displays & Faltwände (Rollup & Folding Walls) Portable roll-up displays for trade shows and point of sale with widths from 600mm to over 3000mm and heights up to 3000mm, plus folding walls in various configurations with sizes from 1200x1800mm to 2500x1800mm. For enterprise brand customers.
• Pappaufsteller (Cardboard Displays) Cost-effective promotional cardboard displays for limited-time campaigns, including counter and floor-standing displays, multi-part folding walls, life-sized standing figures, silent salespeople, roof displays, and lightweight posters. For enterprise brand customers.
• Bodenständer (Floor Displays) Floor-standing displays for product presentation at point of sale, including product pedestals, wall units, and rotating displays for various product categories. For enterprise brand customers.
• Produktdummies (Product Dummies) 3D product replicas and prototypes for point of sale display or pre-production simulation, including product pedestals, large-scale product displays, and prototype construction for testing before final production. For enterprise brand customers.
• Signage & Schilder (Signs) Custom signage solutions including acrylic lettering, illuminated objects, backlit acrylic letterings, window lettering, and other branded signage elements. For enterprise brand customers.
• Lohnfertigung (Contract Manufacturing) Full-service contract manufacturing capabilities including 3D design, prototyping, production, and delivery on over 6,000 sqm of manufacturing and warehouse space. For enterprise customers needing custom manufacturing.
• Wasty Waste Container Affordable instant waste container solution for waste management needs, launched in October 2018 as the company's own consumer-facing sub-brand product.

Quantifiable outcome

• 4+ consecutive years winning Display Superstar Award at VISCOM Düsseldorf
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• STAEDTLERcoreStrategic or Co-development PartnerLong-term partnership spanning decades for development and production of stationery presenters for POS. HOHN serves as display partner for STAEDTLER's writing instruments presentations.
• ONLINEcoreStrategic or Co-development PartnerLong-standing partnership for Shop-In-Shop system development and production for ONLINE writing instruments. Development of fixed shop systems with modular elements.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• STI Group: One of Europe's largest POS display manufacturers, headquartered in the Netherlands. Competes directly with HOHN for premium brand display programs across multiple European markets, serving similar consumer goods, cosmetics, and luxury customers.
• THIMM Group: German manufacturer of POS displays, packaging, and shop-in-shop systems. Closely comparable to HOHN in geography, customer mix (premium European brands), and integrated display manufacturing capabilities.
• Langhammer GmbH: German POS display and retail presentation specialist producing custom and standard displays. Direct competitor to HOHN in the German Mittelstand market for branded retail display solutions.
• Marketing Projects Group (MPG): European POS display and in-store marketing producer competing for premium brand display programs. Comparable customer profile (consumer goods, luxury) and custom manufacturing depth to HOHN.
• POS Tuning GmbH: German POS accessories and push-feed systems specialist focused on retail shelf and display optimization. Overlaps with HOHN in modular POS components for brand retail environments.
• Walser Werbe- und Verpackungs GmbH: German mid-market custom POS display and advertising materials manufacturer. Comparable Mittelstand position to HOHN with similar B2B custom display production focus.

Broad incumbents

• Smurfit Kappa Displays: Global packaging giant with a dedicated POS display business serving multinational FMCG and brand customers. Competes with HOHN on scale and geographic reach but with broader portfolio beyond specialty displays.
• DS Smith: International packaging and display company with significant POS display capabilities across Europe. Overlaps with HOHN in cardboard and combined-material retail displays but operates at much larger scale.
• Mayr-Melnhof Karton: Austrian-listed packaging group with display manufacturing activities. Adjacent competitor serving consumer brand customers with cardboard and combined-material POS solutions.

Regional players

• Inapa Deutschland: European paper, packaging, and visual communication distributor with display solutions. Regional German competitor serving some of the same brand and retail customers as HOHN, primarily through distribution rather than custom manufacturing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HohnDisplay
• Facebookfacebook.com/FirmaHohn
• Xx.com/hohndisplay
• LinkedInlinkedin.com/company/hohn-display

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOHN