Peepal Farm
Peepal Farm is an Indian non-profit stray animal rescue and awareness organization in Himachal Pradesh operating a sanctuary, a full-service Animal Hospital, and a content-driven awareness program reaching tens of millions monthly via social media and animation.
- Company typePrivate
- Founded2014
- HeadquartersDhanotu, Kangra District, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Peepal Farm does
Peepal Farm is an Indian non-profit stray animal rescue and awareness organization headquartered in Village Dhanotu, Kangra District, Himachal Pradesh. Founded in December 2014 by Robin Singh, Shivani Singh, and Joellen Anderson (who departed in 2021), the organization operates a 40-animal sanctuary, a full-service Animal Hospital (operational since September 2023) with treatment rooms, multiple operating theaters, and diagnostics lab, and treats over 1,000 animals annually while performing 100+ sterilizations per month. Beyond direct animal welfare, the organization runs an awareness function that reaches tens of millions monthly through videos, vlogs, films, and cartoons on YouTube, Instagram, Facebook, and Telegram, supported by an in-house animation studio (Peepal Farm Toons) that uses ElevenLabs AI Text-to-Speech for narration.
The organization funds its operations through a diversified revenue model combining individual donations, recurring animal sponsorships (₹600/month per resident animal), farmstay accommodation revenue (₹750-1,000/day), sales of handmade vegan products through Peepal Farm Products (a women-led social enterprise employing 20 village women), book sales including 'Happiness Happens' published by Penguin Random House India, and in-kind supply donations. Distribution occurs through owned e-commerce (shop.peepalfarm.org), Amazon marketplace listings, and direct farm engagement including volunteer programs and OPD clinic visits. The customer base comprises animal welfare advocates, vegan lifestyle consumers, and purpose-seeking individuals across India and (for content/book sales) internationally.
In March 2025, Peepal Farm initiated Project Tiny to franchise low-cost veterinary clinics across tier 2 and tier 3 cities in India via partnerships with local animal rescue groups. The organization employs approximately 45 staff divided across three departments, with operations restricted to an 8km rescue radius around the farm. No external institutional funding has been disclosed, and the organization remains founder-led and bootstrapped.
Peepal Farm firmographics
Firmographics- Name
- Peepal Farm
- Legal name
- Peepal Farm
- Website
- https://peepalfarm.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peepal Farm is an Indian non-profit stray animal rescue and awareness organization in Himachal Pradesh operating a sanctuary, a full-service Animal Hospital, and a content-driven awareness program reaching tens of millions monthly via social media and animation.
- Ownership category
- akta.pro rank
Peepal Farm industry classification
Industry- Product category
- Animal Welfare Services
- NAICS
- Pet Care (except Veterinary) Services (81291), Support Activities for Animal Production (1152)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Animal Shelters & Rescue Operations (AFAEALAB)
- akta.pro secondary industry
- Spay/Neuter & Population Control Programs (BPAGAIAE)
Keywords
Where Peepal Farm is headquartered
LocationHeadquarters
- HQ city
- Dhanotu, Kangra District
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Peepal Farm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Peepal Farm Products): Women-powered small scale social enterprise selling handmade and vegan products. All funds from product sales go towards animal rescue operations, staff salaries, and clinic funding.
- Donations and Sponsorships: Individual sponsors can sponsor resident animals for as little as $10/month. Donations used for medicines, food, transportation, and staff salaries.
- Farmstay Revenue: Mud bungalow accommodations generating revenue, with 100% of profits directed towards funding animal rescue work.
- Book Sales: Sale of 'Happiness Happens' book by Robin Singh exploring purpose and meaning, published by Penguin Random House India.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Visitors Farmstay - Single Occupancy |
| Unit Pricing | Pay-as-you-go | Volunteer Farmstay - Single Occupancy |
| Subscription | Monthly | Animal Sponsorship |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Peepal Farm product offering
Product offeringCore offering
Peepal Farm operates a stray animal rescue and awareness nonprofit that runs an animal hospital with operating theaters and diagnostics, an end-of-life sanctuary, and sterilization programs serving an 8 km radius around Dharamshala. The organization supplements these services with a women-empowerment product social enterprise (Peepal Farm Products), a vegan farmstay experience, animal sponsorship and adoption programs, a philosophical awareness animation studio (Peepal Farm Toons), and the Project Tiny clinic-franchise initiative for tier 2/3 Indian cities.
Product overview
Peepal Farm is a stray animal rescue and awareness organization offering a portfolio of interconnected products and services. Core operations include animal rescue, trauma care at Peepal Farm Animal Hospital, and sanctuary for animals needing end-of-life care. The organization extends its impact through Peepal Farm Products (handmade/vegan products empowering women), Peepal Farm Toons (in-house animation for awareness), Project Tiny (franchise clinic model), and various engagement services including farmstay accommodation, animal sponsorship, adoption services, and community platforms. The portfolio combines direct animal welfare (rescue/hospital/sanctuary) with awareness/education (animation/content) and sustainable funding (products/sponsorship/donations) to create a holistic animal welfare ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Peepal Farm Toons: An in-house animation studio created to advance awareness among Gen Z through fun, entertaining videos and cartoons.
- Project Tiny
Products and services
- Peepal Farm Products Women-powered small scale social enterprise selling handmade and vegan products (peanut butter, handcrafted items, notebooks, stickers, t-shirts and other merchandise); all funds are directed to animal rescue operations and staff salaries. Designed for vegan/cruelty-free lifestyle consumers.
- Farmstay Vegan mud-bungalow farmstay accommodation with loft space, private bathroom, kitchenette and three basic Indian vegan meals included; up to 3 people per bungalow. 100% of profits are directed to fund animal rescue work. Targeted at travellers and prospective volunteers in the Dharamshala area.
- Animal Sponsorship Monthly sponsorship program where individuals sponsor resident animals at Peepal Farm at ₹600 per month, available for 1, 3, 6, 9, or 12 month commitments; contributions cover medicines, food, transportation and staff salaries.
- Happiness Happens (book) Book by Robin Singh, published by Penguin Random House India, exploring what really makes people happy and documenting the author's transition from tech entrepreneur to animal-welfare activist; available in Kindle and hardcover on Amazon India, Amazon US, Amazon Canada, and internationally via E-junkie.
- Peepal Farm Toons In-house animation studio producing cartoons, short videos, vlogs, and films for awareness content aimed at Gen Z and general audiences, leveraging ElevenLabs AI Text-to-Speech for accessible storytelling.
- Project Tiny Initiative to set up low-cost veterinary clinics across every district of India by partnering with animal welfare organizations, providing training and funding for vet/paravet salaries to deliver simple trauma, sterilization and euthanasia services.
- Pet Adoption Services Adoption facilitation for rescued animals, including courtesy posts via Petsy Global, screening guidance for prospective adopters, and transportation coordination through the Pet Fly partner service for animals travelling outside driving distance.
Quantifiable outcome
- Treatment of over 1,000 animals per year
- +3 more outcomes
Companies that use Peepal Farm
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles4 records
Peepal Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature2 records
Peepal Farm partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Pet FlyminorTransportation service partner that arranges airline transport for animal adoptions outside driving distance. Helps facilitate adoptions by handling all logistics with airlines for pets finding forever homes.
- Village Women (Himachal Pradesh)corePeepal Farm Products empowers women from the local village through employment in handmade and vegan product production. Provides fair employment to 20 people from the village, training them in product-making skills.
Scale indicators8 records
Recent moves14 records
Expansion highlights5 records
Peepal Farm competitors and assessment
Company assessmentEmerging players
- Wildlife SOS: India-based non-profit running rescue and rehabilitation centers for wildlife and large working animals. Comparable in sanctuary/hospital ownership and donor-supported model, though species focus differs (wildlife + large animals).
Regional players
- Heads Up For Tails (HUFT): India's largest premium pet care retail and adoption brand. Adjacent rather than direct—commercial pet products and adoption services—overlapping with Peepal Farm's vegan product/merch sales and adoption pipeline.
Direct peers
- Friendicoes SECA: Delhi-based animal shelter, hospital, and rescue organization offering adoption, sterilization, and emergency rescue. Comparable in offering direct rescue, clinical care, and adoption services in a single Indian city.
- RESQ Charitable Trust: Pune-based non-profit providing emergency rescue, veterinary treatment, and rehabilitation for stray and injured animals in India. Comparable to Peepal Farm in its rescue-first model, in-house veterinary capability, and adoption program.
- Sanctuary Asia / Compassion Unlimited Plus Action (CUPA): Bangalore-based animal welfare NGO running hospitals, shelters, ABC/sterilization, and rescue helplines. Direct peer given the shared operational model of in-house clinical care plus rescue plus sterilization at a single Indian site.
- Blue Cross of India: One of India's oldest animal welfare NGOs (Chennai) running an animal hospital, shelter, adoption, and ABC (animal birth control) programs. Direct peer given the shared hospital + sterilization + rescue + adoption model.
- Animal Aid Unlimited: India-based (Udaipur) stray animal rescue and sanctuary operating a hospital and 24/7 rescue service. Most direct operational comparable to Peepal Farm: rescue, treatment, sterilization, sanctuary, and donor-funded animal hospital model.
Broad incumbents
- PETA India: Major advocacy and rescue-focused animal rights organization in India focusing on cruelty investigations, sterilization, and emergency rescue. Overlaps with Peepal Farm on rescue, sterilization, and cruelty intervention but is advocacy-led rather than sanctuary-led.
- People for Animals (PFA): India's largest network of animal welfare organizations with affiliated units across most states. Operates shelters and hospitals at scale comparable to Peepal Farm but with much broader geographic coverage and political advocacy focus.
- SPCA (Society for Prevention of Cruelty to Animals) India: Long-standing branch network of animal welfare charities across Indian cities running shelters, clinics, and sterilization programs. Broad incumbent offering overlapping rescue/clinical services but legacy model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Peepal Farm social profiles
Digital presencePeepal Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peepal Farm leadership team
Management profileNumber of profiles
Profiles2 records
Peepal Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peepal Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peepal Farm
What does Peepal Farm do?
Peepal Farm operates a stray animal rescue and awareness nonprofit that runs an animal hospital with operating theaters and diagnostics, an end-of-life sanctuary, and sterilization programs serving an 8 km radius around Dharamshala. The organization supplements these services with a women-empowerment product social enterprise (Peepal Farm Products), a vegan farmstay experience, animal sponsorship and adoption programs, a philosophical awareness animation studio (Peepal Farm Toons), and the Project Tiny clinic-franchise initiative for tier 2/3 Indian cities.
Is Peepal Farm a public or private company?
Peepal Farm is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Peepal Farm founded?
Peepal Farm was founded in 2014. It employs 11 to 50 people.
Where is Peepal Farm based?
Peepal Farm is headquartered in Dhanotu, Kangra District, India, in the Asia region.
How does Peepal Farm make money?
Four revenue lines are on record. Product Sales (Peepal Farm Products) is the primary driver. The others are donations and Sponsorships, farmstay Revenue and book Sales.
Who are Peepal Farm's main competitors?
Wildlife SOS is listed as an emerging player. Heads Up For Tails (HUFT) is listed as a regional player. Direct peers are Friendicoes SECA, RESQ Charitable Trust, Sanctuary Asia / Compassion Unlimited Plus Action (CUPA), Blue Cross of India and Animal Aid Unlimited. Broad incumbents are PETA India, People for Animals (PFA) and SPCA (Society for Prevention of Cruelty to Animals) India.
Does Peepal Farm have an API?
No public API is recorded for Peepal Farm.
What industry is Peepal Farm in?
Peepal Farm's product category is Animal Welfare Services. Its primary akta.pro industry code is AFAEALAB, Animal Shelters & Rescue Operations, with a secondary code of BPAGAIAE, Spay/Neuter & Population Control Programs. Its NAICS code is 81291 and its SIC code is 200.