Hogia

What Hogia does

Hogia AB is a privately held Swedish software company that, through its Norwegian subsidiary Hogia Norge (headquartered at Standardveien 1, Oslo), delivers vertical enterprise software to Norwegian businesses in transport, logistics, waste and sanitation, container, and construction sectors. The portfolio is built around two parallel stacks: a modern cloud platform called Moveit (covering order management, resource planning, invoicing, environmental reporting, customer portal, and a driver mobile app), and established on-premise/legacy systems UniCon (waste, container, sanitation) and UniTrans (transport and logistics), which Hogia continues to support while facilitating migration to newer solutions. Underlying technology includes a cloud-hosted and on-premise deployment model delivered via Hogia Cloud, ERP and invoice integrations, and standards-based e-invoicing and document exchange through PEPPOL and BEAst følgeseddel 4.0, with environmental reporting that connects to the Swedish Environmental Protection Agency (Naturvårdsverket). The business model combines SaaS subscriptions for Moveit with software licenses and managed cloud-hosting fees for UniCon, UniTrans, and Hogia Cloud. Go-to-market is direct enterprise and mid-market sales within Norway only, executed through a dedicated sales contact ([email protected]), a published pricing path, and Microsoft Bookings for live demos, with brand presence on LinkedIn, Facebook, and YouTube. Hogia operates as part of a wider Scandinavian group that also offers finance and payroll/HR solutions, though those are not the focus of the Norwegian subsidiary's current website footprint.

Name

Hogia

Legal name

Hogia AB

Website

https://hogia.no

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Hogia AB, via its Norwegian subsidiary Hogia Norge, provides vertical enterprise software for Norwegian transport, logistics, waste, container, and construction businesses, offering cloud (Moveit) and on-premise (UniCon, UniTrans) systems with mobile, portal, and environmental reporting capabilities.

Ownership category

akta.pro rank

Product category

Transport and Logistics Software

NAICS

Waste Collection (56211), Support Activities for Transportation (488)

SIC

Sanitary Services (4950), Transportation Services (4700), Refuse Systems (4953)

akta.pro primary industry

Special Waste Transfer (Tires, Mattresses, Appliances) (BPALABAG)

akta.pro secondary industry

Food-Grade Warehousing & Contract Storage (TLAIACAB)

Keywords

• Transport management software
• Logistics software solutions
• Waste management software
• Construction logistics software
• Environmental reporting software

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. SaaS Subscriptions (Moveit): Moveit is delivered as a modern cloud solution on a subscription basis, providing recurring revenue from transport, logistics, waste management, and construction businesses in Norway.
2. Software Licenses and Cloud Hosting (UniCon, UniTrans): Established on-premise/cloud systems (UniCon and UniTrans) generate revenue through software licenses and Hogia Cloud managed hosting services with professional support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hogia develops and sells industry-specific business software for Norwegian transport, logistics, waste management, container, sanitation, and construction operators. Its modern cloud platform Moveit handles order, resource and transport planning, driver workflows, environmental reporting, and customer self-service, while established systems UniCon and UniTrans serve installed bases with on-premise or hosted deployment via Hogia Cloud.

Product overview

Hogia offers a dual-portfolio approach combining modern cloud-based solutions with established on-premise/cloud systems. The core modern offering is Moveit, a comprehensive cloud platform for transport management, complemented by specialized modules including a driver app (Sjåførapp), customer portal, and environmental reporting capabilities. Legacy products UniCon (for waste/renovation sectors) and UniTrans (for transport/logistics) serve established customers with option to migrate to newer solutions. All systems are supported by Hogia Cloud for managed hosting, with ERP and invoice integrations completing the workflow from order to billing.

Differentiator

Problem solved

Functional benefit

Brands

• Moveit: Modern cloud-based solution for businesses seeking better control over transport, assignments, resources, and data flow. Features order management, driver app, invoice basis, BEAst environmental reporting, resource planning, and customer portal.
• UniCon
• UniTrans
• Hogia Cloud
• Sjåførapp (Driver App)
• Miljørapportering (Environmental Reporting)

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• PEPPOLcoreTechnology or IntegrationPEPPOL (Pan-European Public Procurement Online) is a standards-based e-invoicing network integrated into Hogia's Moveit solution for BEAst følgeseddel 4.0 document exchange. This integration enables standardized electronic document exchange and e-invoicing capabilities for Norwegian customers.
• BEAstcoreTechnology or IntegrationBEAst (Branschstandard för Elektronisk Affärskommunikation) provides the BEAst følgeseddel 4.0 standard integrated via PEPPOL into Hogia's environmental reporting module. This enables standardized follow-up document exchange for transport and logistics operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• nShift: Nordic-origin shipping, transport management, and delivery software (formed via the Consignor/Unifaun merger) — directly comparable to Hogia UniTrans and Moveit for transport/logistics businesses in the Nordics.
• Routin: Norwegian route optimization and transport planning software targeting haulage and waste operators — directly comparable to Hogia's transport and waste management workflow solutions in the Norwegian market.
• AMCS Group: Vertical SaaS for the waste and recycling industry globally, providing route optimization, container management, and environmental reporting — directly comparable to Hogia's UniCon and Miljø rapportering offerings.
• PTV Group: European transport and logistics software covering route planning, fleet optimization, and execution — comparable to Hogia Moveit's transport planning and driver workflow capabilities.

Emerging players

• Waste Vision: European waste collection routing and container management software — emerging competitor with overlapping UniCon functionality for waste haulers and container operators.

Broad incumbents

• Trimble Transportation: Global TMS and fleet management incumbent (formerly TMW Systems) with overlapping order, dispatch, and driver workflow functionality — broader portfolio than Hogia but competing in the same Norwegian transport accounts.
• SAP Transportation Management: Enterprise TMS within SAP Business Suite — addresses transport planning, execution, and invoicing at the upper end of the Norwegian mid-market.
• Descartes Systems Group: Global logistics technology platform with TMS, routing, and electronic document exchange (including PEPPOL/BEAst-style capabilities) — broad incumbent offering overlapping transport and waste workflows.
• Oracle Transportation Management: Enterprise TMS module within Oracle's SCM cloud — addresses order management, planning, and invoicing for larger Norwegian shippers that could otherwise be Hogia prospects.

Regional players

• Tachogram (Abax): Nordic fleet management, tachograph, and vehicle tracking software — comparable driver/vehicle workflows to Hogia's Sjåførapp and Moveit transport modules, primarily serving the same Nordic geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@hogiagruppen
• Facebookfacebook.com/HogiaNorge
• LinkedInlinkedin.com/company/hogia-l-nn-as

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hogia