Elasco Products

What Elasco Products does

Elasco Products is a US manufacturer of industrial cable protection and wheel safety equipment, founded in 1988 (per firmographics) and operating as Elasco Products LLC. Its core product lines are cable protectors organized into four duty tiers — LiteGuard (light-duty 1–1.25 inch channels), MightyGuard (medium-duty 2–3 inch channels), UltraGuard (heavy-duty with patented push-button lid and ADA options), and XtremeGuard (extreme-duty 4.5–6 inch channels with patented gullwing lid, Patent #D799941) — supplemented by dropovers/hose bridges, vehicle and mining wheel chocks, and aircraft chocks. All products are built using a proprietary hot, open-cast molded polyurethane process that the company markets as providing superior molecular cross-linking for durability, chemical resistance, and load-bearing capacity ranging from roughly 6,125 lbs per tire (light-duty) to 100,000 lbs per tire (XtremeGuard) and 427,500 lbs per chock (mining). A patented Elasglow glow-in-the-dark technology using strontium aluminate is offered across most lines, charging in roughly 10 seconds of UV exposure.

The company's go-to-market combines a self-serve e-commerce storefront (elascoproducts.com), a phone-based inside-sales channel (602-424-2500 / 800-827-7887) for custom and bulk enterprise orders, and trade show presence at events such as World of Concrete, MinExpo, and the IP Utility Show. Products are marketed primarily to four customer segments: industrial/heavy-equipment (mining, construction, military), events and entertainment venues (stadiums, festivals, trade shows), commercial/light-duty facilities (warehouses, marinas, offices), and aviation (aircraft wheel chocks from Cessna-scale through larger aircraft). Pricing is unit-based with most SKUs requiring a quote request; no public pricing is disclosed. Compliance with OSHA, NEC, ADA, REACH, and RoHS is positioned as a qualifier for regulated-procurement and venue contracts.

As of 2024, Elasco operates under a licensing arrangement with Motis Brands executed via Driver Industrial Safety, which manufactures Elasco-branded products at its Colorado facility to original specifications, with phased product re-availability through June 2026. The firm remains privately held (LLC, no public ticker) with no disclosed external funding rounds and 11–50 employees. Revenue is not publicly disclosed; the operating model is hardware sales via direct e-commerce and inside sales rather than subscription or licensing income.

Name

Elasco Products

Legal name

Elasco Products LLC

Website

https://elascoproducts.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Elasco Products is a US manufacturer of polyurethane cable protectors, dropovers, wheel chocks, and aircraft chocks serving industrial, construction, mining, events, and aviation customers, now licensed to Driver Industrial Safety (Motis Brands) for production in Colorado.

Ownership category

akta.pro rank

Headquarters

HQ city

Germantown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of cable protectors, dropovers, wheel chocks, and aircraft chocks through e-commerce storefront. One-time hardware purchase model with products available at various price points. Revenue generated from sale of manufactured polyurethane safety products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Elasco Products manufactures polyurethane cable protectors, dropovers, hose bridges, vehicle wheel chocks, and aircraft wheel chocks for industrial, commercial, military, mining, construction, events, and aviation applications. Products are organized into four cable protector collections (LiteGuard, MightyGuard, UltraGuard, XtremeGuard) plus chock lines, all built using hot open-cast molded polyurethane with proprietary features such as Elasglow glow-in-the-dark visibility and patented gullwing lid designs. The company sells direct to customers through its e-commerce website and quote-based enterprise sales channel.

Product overview

Elasco Products is a manufacturer of industrial safety equipment headquartered in Colorado, offering a comprehensive portfolio of cable protection and wheel safety products. The product lineup includes four cable protector sub-brands (LiteGuard for light-duty, MightyGuard for medium-duty, UltraGuard for heavy-duty with ADA compliance, and XtremeGuard for extreme-duty mining/military applications), each utilizing hot open-cast molded polyurethane construction. The Elasglow glow-in-the-dark technology using strontium aluminate is available across all product lines for enhanced visibility in low-light conditions. Beyond cable protectors, the portfolio encompasses dropovers and hose bridges for simpler single-channel protection, wheel chocks ranging from 6-7 inch vehicle sizes to 22-30 inch mining equipment models with capacities up to 427,500 lbs, and aircraft chocks in 16-45 inch sizes with Elasglow visibility strips. All products are manufactured in the USA using solid-cast polyurethane, feature interlocking designs for customizable coverage, and are backed by lifetime warranties with varying terms by product line.

Differentiator

Problem solved

Functional benefit

Brands

• LiteGuard: Light-duty to medium-duty cable protector collection with channels ranging from 1-1.25 inches.
• MightyGuard
• UltraGuard
• XtremeGuard
• Elasglow

Products and services

• LiteGuard Cable Protectors
• MightyGuard Cable Protectors
• UltraGuard Cable Protectors
• XtremeGuard Cable Protectors
• Elasglow Glow-in-the-Dark Cable Protectors
• Dropovers & Hose Bridges
• Wheel Chocks
• Aircraft Chocks
• 30" Mining Equipment Wheel Chock and Yellow Wheel Chocks

Quantifiable outcome

• Load capacities range from 6,125 lbs per tire (light-duty) to 100,000 lbs per tire (extreme-duty), with industrial wheel chocks supporting up to 427,500 lbs each
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Driver Industrial SafetycoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Driver Industrial Safety has entered into an exclusive licensing agreement with Motis Brands to manufacture, market, and sell products under the Elasco brand. Manufacturing is active and producing Elasco cable protectors. High-demand SKUs ship now with additional models beginning June 2026. Products are built to original Elasco specifications at the Colorado facility. This represents a significant manufacturing and distribution partnership ensuring continuity of supply under new ownership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vestil Manufacturing: Vestil manufactures wheel chocks, material handling equipment, and industrial safety products. Overlap with Elasco's wheel chock portfolio (vehicle and mining equipment) and a similar industrial customer base makes it a relevant direct peer in the wheel chock category.
• Checkers Industrial Safety Products (Justrite Safety Group): Checkers is a leading manufacturer of cable protectors, wheel chocks, and ground protection mats serving the same industrial, mining, and events markets as Elasco. Both companies compete head-to-head with polyurethane/rubber cable protection products across multiple duty classes and overlapping distribution channels.
• DICA: DICA specializes in outrigger pads, crane pads, and wheel chocks for heavy equipment and crane operations. Directly comparable to Elasco's mining and heavy equipment wheel chocks in target market, customer profile, and industrial application.

Broad incumbents

• Legrand North America: Legrand is a global leader in electrical and digital building infrastructure including Wiremold cable management systems. While primarily serving permanent installations rather than Elasco's portable cable protection, both compete in cable management and serve overlapping electrical contractor and construction end markets.
• Hubbell: Hubbell manufactures electrical products including cable management solutions for industrial and commercial markets. While not a direct cable protector competitor, both companies serve electrical safety and infrastructure end markets with complementary product portfolios.
• Justrite Safety Group: Justrite is the parent company of Checkers Industrial and provides a broad portfolio of safety products including spill containment, storage, and cable protection. Overlaps with Elasco through Checkers and broader industrial safety distribution channels serving the same end customers.
• Brady Corporation: Brady provides industrial safety identification, lockout/tagout, and visual safety solutions. While focused on labeling and signage rather than physical cable protection, both serve the industrial workplace safety market with complementary products via overlapping industrial distribution.
• nVent Electric (Erico): nVent's Erico brand provides cable management, electrical connections, and grounding products for industrial and construction markets. Overlaps with Elasco in cable protection for industrial and infrastructure applications but with a much broader product portfolio and global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCc5wWdhKqc2eXtfJlHdjxVQ
• Facebookfacebook.com/ElascoProducts
• Instagraminstagram.com/elascoproducts
• TikToktiktok.com/@elascoproducts
• LinkedInlinkedin.com/company/elasco-products

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elasco Products