Trackrod Motor Club

What Trackrod Motor Club does

Trackrod Motor Club is a Motorsport UK-accredited volunteer-run motorsport club founded in 1970 and based in North Yorkshire, England. The club organizes rally events in famous Yorkshire forests including Dalby, Cropton, Gale Rigg, Staindale, and Langdale, with its flagship event being the annual Trackrod Rally Yorkshire held each September based in Filey. The event portfolio also includes the Lookout Stages Rally at Melbourne Airfield, plus sub-products such as the Trackrod Historic Cup, Trackrod Forest Stages, MINI Rally Challenge, and Land Rover Challenge.

The club serves four primary persona segments: rally competitors (drivers and co-drivers), marshals and volunteers, spectators and fans, and club members. Revenue is generated through three streams: annual membership fees (subscription), rally event entry fees (per-event), and spectator ticket sales for forest stage access. Sponsorship from partners including RING Automotive and Jackson Civil Engineering supports event operations and marshal rewards. The club operates without paid staff and is governed by a committee including the Chairman, Clerk of the Course, and Chief Marshal.

The business model is community-led and event-anchored, relying on word-of-mouth within the UK motorsport community, governing body relationships (Motorsport UK and Forestry England), and a digital presence spanning the official club website, a dedicated event website, Facebook pages, and email channels. Notable competitive advantages include a two-time Bill Turner Trophy for best BTRDA Gold Star Championship round, access to restricted Yorkshire forest stages, and over five decades of brand reputation in Northern England motorsport.

Name

Trackrod Motor Club

Legal name

Trackrod Motor Club Ltd

Website

https://trackrodmotorclub.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Trackrod Motor Club is a volunteer-run Motorsport UK-accredited motorsport club founded in 1970 in North Yorkshire, England. It organizes annual rally events including Trackrod Rally Yorkshire and serves drivers, co-drivers, marshals, spectators, and motorsport enthusiasts.

Ownership category

akta.pro rank

Product category

Motorsport Club Services

NAICS

Other Spectator Sports (711219), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

akta.pro secondary industries

Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

Keywords

• Rally event organization
• Motorsport club membership
• Forest stage rallying
• Historic rally competition
• Volunteer motorsport organizing

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership fees: The club generates revenue through annual membership fees from individuals who join Trackrod Motor Club. Members include drivers, navigators, marshals, organizers, and fans united by motorsport passion.
2. Rally event entry fees: Revenue generated from competitors paying to enter Trackrod Rally Yorkshire and other organized rally events. Entry fees vary by event element (Historic Cup, Forest Stages, MINI Challenge, Land Rover Challenge).
3. Spectator ticket sales: Revenue from advance spectator tickets for forest stage access. The rally attracts bumper crowds with both free seafront access and paid forest spectator areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Trackrod Motor Club organizes and runs rally motorsport events in the Yorkshire forests for drivers, co-drivers, marshals, and spectators. Its flagship product is the annual Trackrod Rally Yorkshire in September, combining the Historic Cup, Forest Stages, MINI Challenge, and Land Rover Challenge. The club also operates the Lookout Stages Rally at Melbourne Airfield and sells annual memberships that grant entry to Trophy Points championships, club nights, and magazine archives.

Product overview

Trackrod Motor Club is a Motorsport UK accredited motorsport club founded in 1970, organizing rally events primarily in North Yorkshire. The club operates a portfolio of rally events including the flagship Trackrod Rally Yorkshire (featuring Trackrod Historic Cup and Trackrod Forest Stages), the Lookout Stages Rally, MINI Rally Challenge, and Land Rover Challenge. Beyond events, the club offers membership with Trophy Points championships, a club magazine, and results archives for motorsport enthusiasts. The product portfolio centers on rally event management and community engagement rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Trackrod Rally Yorkshire Two-day annual rally event held in September in Yorkshire forests based in Filey, combining the Historic Cup, Forest Stages, MINI Challenge, and Land Rover Challenge championships. The event serves rally competitors seeking British Historic Rally Championship, BTRDA Rally Series, and regional championship points.
• Trackrod Motor Club Membership Annual club membership offering motorsport enthusiasts access to Trophy Points championships, awards dinners, club nights, and the club magazine archive. Open to drivers, navigators, marshals, organizers, and fans.
• Lookout Stages Rally

Quantifiable outcome

• Event brings hundreds of thousands of pounds into local economy annually
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Jackson Civil EngineeringminorGTM or Marketing Partner · 16 August 2024National civil engineering company established in 1952, currently working on seawall repair in Filey Bay (the backdrop for rally start/finish). Employs around 320 staff with £120m turnover. One of Jackson's directors is a motorsport fan, leading to company support for the rally.
• RING AutomotivecoreGTM or Marketing PartnerLeeds-based automotive aftermarket supplier providing sponsorship support for Rally Yorkshire, particularly focused on the Dalby stages. RING has been supplying automotive lighting and workshop equipment for 50 years, becoming the UK's number one automotive lighting supplier. Their sponsorship enables marshal gifts and support. This is their third year sponsoring the event.
• Motorsport UKcoreStrategic or Co-development PartnerGoverning body for UK motorsport that provides official recognition and accreditation to Trackrod Motor Club. The club is a Motorsport UK Recognised Club with Sustainable Accreditation. Motorsport UK coordinates with Forestry England for forest rally permissions.
• Forestry EnglandcoreStrategic or Co-development PartnerGovernment body managing forest estates including Dalby and Cropton forests where rally stages are located. Works with Trackrod Motor Club and Motorsport UK to facilitate rally events in Yorkshire forests, including testing capacity for restarting large-scale events.
• Ring Automotive (sponsor)coreGTM or Marketing PartnerSupplies marshal rewards including electronic tyre pressure gauges and torches for each marshal. Supports the event's marshal recruitment efforts with tangible benefits for volunteers.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Others

• Forestry England: Government body that controls access to the Dalby, Cropton and other Yorkshire forests used by Trackrod. Comparable as a strategic infrastructure partner rather than a competitor, with the relationship materially enabling or constraining Trackrod's event calendar.

Broad incumbents

• British Rally Championship (Motorsport UK): The premier UK rally series that Trackrod's Forest Stages rounds form part of via the BTRDA partnership. Comparable as a UK rally organizer but at national-series scale and operated directly by Motorsport UK rather than as a regional club.
• BTRDA (British Trial and Rally Association): Awards the Bill Turner Trophy that Trackrod has won twice. Operates the Gold Star Rally Series that includes Trackrod Forest Stages as a counting round. Directly comparable as a UK rally sanctioning body that Trackrod partners with.
• Goodwood Motor Sport / Goodwood Road Racing Club: Operates major UK motorsport events including the Goodwood Revival and Festival of Speed. Comparable in organizing UK motorsport spectator events with significant economic and cultural impact, but at a much larger scale and as a commercial operation.

Direct peers

• Furness Motor Club: Northern English motor club organizing stage rally events in the Lake District area. Closely comparable as a regional volunteer-led UK rally organizer with similar entry fee, spectator, and marshal volunteer economics to Trackrod.
• Manx Motor Club (Rally Isle of Man): Organizes international stage rally events on closed public roads and stages. Comparable as a UK/Isle of Man rally promoter operating on permitted closed roads with similar volunteer organization and championship-level competitor entry.
• Roger Albert Clark Rally Motor Club: Organizes the Roger Albert Clark Rally, a multi-day historic stage rally in the UK. Directly comparable to Trackrod in running forest-stage rally events with similar competitor and volunteer community models.
• Mid Wales Motor Club: Regional UK motor club that organizes rally events in Welsh forests with similar competitor entry fees, marshal volunteer models, and Motorsport UK accreditation. Closely mirrors Trackrod's operating approach in a different region.
• Crail Motor Club: Scottish motor club organizing stages rallying with similar volunteer-driven model and Motorsport UK affiliation. Comparable as a small, volunteer-run regional UK motor club organizing forest rally events.

Regional players

• Knockhill Racing Circuit: Scotland's premier motorsport venue operating circuit races, rally sprints, and motorsport events. Comparable motorsport event operator in a different UK region with paid-staff professional event management versus Trackrod's volunteer-run model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trackrodmc
• Facebookfacebook.com/TrackrodMotorClub
• Instagraminstagram.com/trackrodrallyyorkshire

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trackrod Motor Club