JMT Deutschland

What JMT Deutschland does

JMT Deutschland GmbH is a Hamburg-based, privately held German rental-services company that supplies furniture, floor coverings and accessories for trade fairs, congresses, exhibitions, corporate events and leisure events. It operates as the German entity of the JMT group, which runs the 'One Network' across eight European countries and fulfills orders from the warehouse nearest to each event venue. The company is led by Sönke Westphal (Management) and is registered at Brandstücken 43, D-22549 Hamburg under HRB 168696.

The company monetizes short-term rentals under two published rate frameworks: an event price list with a maximum rental period of three days, and a trade-fair price list with a maximum of ten days, both billed net of VAT with logistics, assembly and disassembly charged separately. Pricing is quote-based rather than self-checkout; customers select an event from a public calendar, browse the catalog and submit an 'Angebotsanfrage'. The customer base is concentrated in trade-fair organizers and exhibitors, congress hosts, and corporate event buyers, with named reference customers including Citroën, Lidl, COP21, ESC, 3GSM, TEFAF, Frieze Masters, MPI, Euroshop, Horecava and JEC Composites. The sales motion is consultative and event-driven, supported by a 24/7 European hotline.

Distribution combines direct e-commerce via the bilingual jmt.de storefront, inside sales through the personal-service hotline, and field sales across eight European country branches. Service-partner relationships with Koelnmesse, Messe Frankfurt, Hamburg Messe und Congress, Messe Essen and LMS embed JMT as a preferred supplier at major German and European venues. The platform itself is a custom-built e-commerce rental system assembled by Connec+thol+land B.V. in Rotterdam; the company layers on Google Analytics and standard cookie-based marketing. Sustainability is a stated strategic pillar: FAMAB 'Sustainable Company' certification has been held across all sites since 2013, ISO 20121 is in progress, and a climate-neutral target by 2040 is published.

Name

JMT Deutschland

Legal name

JMT Deutschland GmbH

Website

https://jmt.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

JMT Deutschland GmbH is a Hamburg-based rental company that supplies furniture and floor coverings to trade fairs, congresses, exhibitions and corporate events across Europe, operating an eight-country One Network that fulfills orders from the warehouse nearest to each venue.

Ownership category

akta.pro rank

Product category

Event Furniture Rental

NAICS

Institutional Furniture Manufacturing (337127)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industry

Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Event furniture rental
• Trade fair furniture
• Exhibition furniture leasing
• Congress furniture rental
• Event flooring rental

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rental of furniture, equipment, floor coverings and accessories: Rental fees for furniture, equipment, floor coverings and other accessories used at trade fairs and events. Rental periods are capped at three days for events (event price list) or ten days for trade fairs (trade fair price list); Saturday and Sunday count as one day. Rent is payable upon delivery/collection. Late return triggers continued charging per rental period or part thereof.
2. Delivery, collection, assembly and disassembly services: Logistics and on-site services — delivery, collection, assembly, disassembly and arranging of rental items at the event venue — are billed separately from the rental price.
3. Sale of furniture items (purchase): Beyond rentals, JMT sells new and used furniture items under separate delivery agreements; six-month warranty applies to used items, and title is retained until full payment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

JMT Deutschland rents designer furniture (chairs, sofas, barstools, tables, counters, conference and office furniture, displays, shelving, kitchen units) and floor coverings to event organisers, exhibitors, corporations, and cultural/leisure event hosts for trade fairs, congresses, exhibitions, and corporate functions across Europe. Each rental is bundled with delivery, assembly, disassembly, and arranging services, fulfilled from the closest of eight European-country warehouses and ordered via a quote-based bilingual e-commerce platform tied to an event calendar. The company also sells new and used furniture items under separate delivery agreements.

Differentiator

Problem solved

Functional benefit

Brands

• JMT: Rental furniture and floor coverings brand for trade fairs, events, congresses and corporate functions across Europe.
• Nice To Seat You (NTSY)

Products and services

• Rental Furniture Catalogue (Mietmöbel) JMT Deutschland's primary offering: short-term rental of furniture and floor coverings for trade fairs, congresses, exhibitions, corporate events and leisure events across Europe, with usage-based pricing capped at 3 days (events) or 10 days (trade fairs) and bundled delivery, assembly, disassembly and arranging services.
• Chairs (Stühle) Rental chairs — side chairs, armchairs and lounge seating from designer collections including PLASTIC SIDECHAIR by Charles & Ray Eames, HAY AAC 22, AMAGNI by Hee Welling, FELT, GINNY, ORSO, BABILA, Kuadra, BOBBIO, JOY, Miunn and Volt — supplied to trade fairs, congresses and corporate events.
• Armchairs, Sofas & Lounges (Sessel, Sofas & Lounges) Rental lounge seating and armchairs including ALCOVE, SCHWAN (designed by Arne Jacobsen), Egg Chair, HELLO, ORLANDO (designed by Busk + Hertzog) and AMAGNI Soft Frontpolster lines, supplied for events, exhibitions and congresses.
• Barstools & Stools (Barhocker & Hocker) Rental barstools and stools including AMAGNI BAR, AMAGNI BAR SOFT, ORSO BAR, Kuadra Bar soft, GINNY, CATIFA BAR (designed by Lievore, Altherr, Molina), PURE LOOP BAR (designed by Claus Breinholt), Arki, BOBBIO, JOY BAR, Miunn Bar and Volt Bar, used at trade fair booths, lounges and hospitality areas.
• Tables & Bar Tables (Tische & Tischplatten) Rental tables and bar tables in coffee, dinner and standing heights, including ALCAMO, ALTEA, AMATO, BRIO, BRUNCH, CODE, CORONA TABLE, Clinton Table, Copenhagen, DELIA, ELISA, FERMO, Levante Twin, TOE, TRAS, TWIN, USM TABLE, VILNIUS, VOLTERRA and Wodospad designs.
• Counters & Showcases (Theken & Vitrinen) Rental counters and display showcases including BARDOLINO, BARI, BERN, BRENZONE, BRIENZA, CALVI, Caletta, ETNA, GRIANTE, GUELLO, INFOCOUNTER, Juuma, Kuhmo, LAZISE, Lumino, OLBIA, PIANA, PIERO, Rieti, Ruka, SORA, TORBOLE and TORRI.
• Conference & Office Furniture (Konferenz- & Büromöbel) Rental conference and office furniture including AKTENREGAL, Asti, BELLANO, BILBAO, CARDONA, CATIFA OFFICE, CONVENT, CORONA SIDEBOARD, CUNEO, DALLAS, GARDERO, JACKSON, Kuadra, LADENO, LECTERN, LUCCRA, LUMARO, NEOS, PAGANI, POST, SALARA, TORONTO, USM CONTAINER / SIDEBOARD / TABLE, VOCALE and YOUSTER, with designer attributions to Fritz Haller, Charles & Ray Eames, Wiege and Lievore Altherr Molina.
• Displays & Shelves (Displays & Regale) Rental display and shelving units including A 5 REGAL, CAMPO, CANTANIA A4, CORI, CORSICA, GENUA, LEON, LEON II, OBELISK and PROSPEKTSTAENDER GROSS (an illuminated, coated-metal, aluminum-coloured brochure stand).
• Delivery, Collection, Assembly and Disassembly Services Logistics and on-site services — delivery, collection, assembly, disassembly and arranging of rented furniture and floor coverings at the event venue — billed separately from the rental price and supplied as part of JMT's rental orders across Europe.
• Sale of New and Used Furniture Items Sale of new and used furniture items under separate delivery agreements; six-month warranty applies to used items, and title is retained by JMT until full payment.

Quantifiable outcome

• Reduction in furniture-miles by fulfilling customer orders from the nearest European warehouse
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Koelnmesse (KM)coreChannel Partner/ Reseller/ DistributorService-partnership logo displayed in the footer of jmt.de. KM (Koelnmesse) is one of the major German trade-fair organisers and is a recurring service-partner for JMT at Cologne-based trade fairs (FILTECH, IDS, gamescom, Kind + Jugend, Anuga, etc.).
• Messe Frankfurt (MF)coreChannel Partner/ Reseller/ DistributorService-partnership logo displayed in the footer of jmt.de. MF (Messe Frankfurt) is a major German trade-fair organiser; JMT services Frankfurt-based trade fairs including Ambiente, Prolight + Sound, Formnext, ISH, Christmasworld and many others.
• LMS (Lufthansa Maintenance & Service / partner network)coreStrategic or Co-development PartnerService-partnership logo displayed in the footer of jmt.de under the heading 'Servicepartnerschaften'. Listed alongside venue and trade-fair organiser partners as part of JMT's service network.
• HMC (Hamburg Messe und Congress)coreChannel Partner/ Reseller/ DistributorService-partnership logo displayed in the footer of jmt.de. HMC is the operator of Hamburg Messe und Congress; JMT is a service partner providing rental furniture at Hamburg-based trade fairs (e.g. SMM, WindEnergy, get-nord, Therapiemesse, Polaris Convention).
• Messe EssencoreChannel Partner/ Reseller/ DistributorService-partnership logo displayed in the footer of jmt.de. Messe Essen is the trade-fair organiser in Essen; JMT is a service partner providing rental furniture at Essen-based events (e.g. Security, Spiel Essen, Essen Motor Show, E-World).
• Connec­t­hol­land B.V.coreImplementation/ SI/ Consulting PartnerAssembly and coding of the jmt.de website is credited to Connec­t­hol­land B.V., Kratonkade 9, 3024 ES Rotterdam, The Netherlands. They are the technical implementation partner that built and maintains the rental e-commerce platform.
• Google (Google Analytics)coreTechnology or IntegrationJMT uses Google Analytics as a web-analytics integration to track visitor behaviour, generate reports, support ad measurement and improve site experience. Cookies placed by Google process data on servers in the United States.
• FAMABcoreStrategic or Co-development PartnerFAMAB is the German trade association for the event and exhibition industry; it administers the 'Sustainable Company powered by FAMAB' certification that JMT has held across all sites since 2013 and is pursuing ISO 20121 under FAMAB's umbrella.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skopos Group: UK-based event furniture and hire specialist serving exhibitions, conferences and corporate events across Europe. Closely comparable to JMT in product range (designer furniture rental) and customer base (exhibition organisers and corporate event planners).
• Nüssli Group: Swiss-headquartered international supplier of temporary event infrastructure (grandstands, halls, platforms) and event furniture/equipment rentals. Comparable to JMT in delivering turnkey event setups across European trade fairs and sporting events.
• Gahrens + Battermann GmbH: German full-service event technology and equipment rental company (audio, video, lighting, furniture and rigging) serving trade fairs, congresses and corporate events. Directly comparable to JMT in serving German Messe venues with bundled event rental services.
• Habegger AG: Swiss provider of event technology, staging and rental infrastructure for trade fairs and live events. Comparable to JMT as a multi-country European event-services supplier with bundled equipment rental and on-site execution.

Broad incumbents

• PRG (Production Resource Group): Global live-event production and rental company spanning AV, lighting, staging and scenic elements. A broader incumbent in the same end market (live events, trade fairs, corporate shows) that overlaps with JMT on furniture/scenic rentals while operating at far larger scale.

Emerging players

• Adam Hall Group: German event technology manufacturer and rental provider (Cameo, LD Systems, Gravity brands) serving live events and installations. Adjacent peer to JMT in serving the European event-rental market with a stronger equipment-manufacturing angle.

Others

• FAMAB: German trade association for the event and exhibition industry that administers the 'Sustainable Company' certification JMT has held since 2013 and is the umbrella under which ISO 20121 is being pursued. An enabling/ecosystem partner rather than direct competitor.

Regional players

• Mobidec: French specialist in event furniture rental (chairs, tables, lounges) for trade shows and corporate events. A French regional counterpart to JMT, comparable in product and use case but focused on the French market.
• Maschino Mobili: Italian event furniture rental company serving Italian trade fairs (including Fiera Milano) and corporate events. A regional peer overlapping with JMT on Italian venues such as Rho Fiera Milano while focused primarily on Italy.
• ChairMan Event Rentals: Event furniture rental company serving trade shows and corporate events in North America with a similar rental-only, bundled-services model. Comparable business model to JMT but operating in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jmtdeutschland

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JMT Deutschland