Home Smart

Name

Home Smart

Website

https://franciscogarciajr.com

Company type

Private

Operating status

Operating

Short description

Home Smart is a private real estate agency in Scottsdale, Arizona, offering property leasing, buying, selling, rental, and management services to local residential clients and supported by the Lofty real estate platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Home Smart is a real estate agency that provides property leasing, buying, selling, rental, and management services. The firm operates from Scottsdale, United States, supporting clients across real estate transaction and ongoing property management needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Leasing Services Service assisting clients with leasing residential property in the Scottsdale market.
• Property Buying Services Representation and brokerage support for individuals purchasing residential property.
• Property Selling Services Listing, marketing, and brokerage support for individuals selling residential property.
• Rental Services Service assisting clients with locating and securing rental properties.
• Property Management Services Ongoing management of owned property on behalf of owners, including tenant and maintenance oversight.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• eXp Realty: eXp Realty is a cloud-based brokerage with rapid agent growth and active Scottsdale recruitment. Comparable service offering but disruptive low-overhead model that competes directly for independent agents and small teams like Home Smart.

Broad incumbents

• Century 21 Real Estate: Century 21 is a long-established global residential brokerage franchise with Arizona presence. Comparable offering of buying, selling, and referrals; competes in the same agent-recruitment and consumer-lead markets.
• RE/MAX: RE/MAX is a globally franchised residential real estate brand with deep penetration in the Phoenix/Scottsdale metro. Offers the same core services (buying, selling, leasing) and competes for the same agents and consumers as a small independent agency.
• Coldwell Banker Realty: Coldwell Banker is an established national residential brokerage with strong Scottsdale-area presence through affiliated offices. Comparable service mix (representation, relocation, property management referrals) and target customer base.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-focused global brokerage with notable Scottsdale presence. Comparable service mix but specialized in the luxury segment that dominates Scottsdale's high-end neighborhoods, making it a relevant competitive reference even if not a direct head-to-head at lower price points.
• Keller Williams Realty: Keller Williams is the largest US residential brokerage by agent count, operating a market-center model with full-service buy/sell/lease/property management. Directly comparable business model to a generalist Scottsdale residential agency but at vastly greater scale and brand recognition.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage franchise with active Scottsdale operations, comparable full-service offering (buy/sell/mortgage/title/insurance referrals) and a premium brand positioning in luxury segments relevant to Scottsdale.

Direct peers

• HomeSmart Real Estate: HomeSmart is a large US residential brokerage operating under the same brand name. If the subject is an independent licensee or small affiliate operating under the Home Smart banner, HomeSmart is the most directly comparable franchise/brand parent, offering residential brokerage and adjacent services to the same customer base.
• Redfin: Redfin is a tech-enabled residential brokerage operating in the Phoenix metro. Offers the same core buy/sell service and increasingly rental/partner-agent services, representing both a direct competitor for consumers and a structural threat via lower-cost technology-enabled model.
• Compass: Compass is a tech-forward US residential brokerage with significant Scottsdale/Phoenix metro presence. Directly comparable as a full-service buy/sell agency, but differentiated by proprietary technology platform and agent tools — illustrating both the competitive set and the tech-investment benchmark Home Smart does not match.

Market position

Customer concentration

• Facebookfacebook.com/ScottsdaleRealEstateLife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Smart