Aladdin Commercial

What Aladdin Commercial does

Aladdin Commercial is a commercial flooring brand and operating division of Mohawk Industries (NYSE: MHK), a Fortune 500 flooring manufacturer. The brand supplies coordinated flooring systems across soft-surface categories (broadloom, carpet tile, walk-off tile) and hard-surface categories (luxury vinyl tile in rigid and flexible variants, Ultimate Flex LVT, resilient sheet, and RevWood laminated wood), complemented by accessories such as wall base and tailored trim. Target end markets are Main Street commercial properties alongside corporate workplaces, healthcare facilities, educational institutions, and multifamily common areas.

The portfolio is differentiated by proprietary fiber and backing platforms. Fiber technologies include ColorStrand SD (solution-dyed nylon), EnviroStrand SD (PET fiber built on the patented Continuum recycling process, which converts more than 3 billion plastic bottles annually into carpet yarn at a reported 63 bottles per square yard), and Color Pulse. Backing systems span UltraSet NXT Air cushion backing, Weldlok ComfortGuard (a moisture-barrier backing), UltraSet Matrix, UltraSet NXT, Weldlok, and Weldlok Plus, with Mohawk Protection Plus positioned as a stain and soil warranty overlay. The brand carries Green Label Plus, HPD, and EPD certifications, and key platforms (Continuum, EnviroStrand, Colorstrand, Color Pulse, Weldlok, UltraSet, Mohawk Protection Plus) are protected as registered trademarks.

The business sells through a nationwide authorized dealer network, locatable via the company's Find a Retailer tool, and supports direct engagement through a website that enables sample ordering, brochure downloads, and a custom Catalog Creator tool. The QuickShip program fulfills orders up to 2,000 square yards (soft surface) or 5,000 square feet (hard surface) within 10 business days. Pricing is not publicly disclosed and is mediated through Mohawk's commercial sales organization; revenue is generated through product sales to dealers and direct commercial accounts.

Name

Aladdin Commercial

Legal name

Aladdin Commercial

Website

https://www.aladdincommercial.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aladdin Commercial is a Mohawk Industries subsidiary providing coordinated commercial flooring solutions — broadloom, carpet tile, LVT, resilient sheet, and laminated wood — for corporate, healthcare, education, multifamily, and Main Street commercial customers via authorized dealers nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Carhoon

HQ country

Ireland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Flooring Products: Aladdin Commercial generates revenue through the sale of commercial flooring products including soft surfaces (broadloom, carpet tile, walk off tile) and hard surfaces (LVT, resilient sheet, laminated wood). Products are sold through Mohawk's distribution network to commercial customers including corporate offices, healthcare facilities, educational institutions, and multifamily properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Aladdin Commercial is the commercial flooring brand of Mohawk Industries, manufacturing and selling broadloom carpet, carpet tile, walk-off tile, luxury vinyl tile (LVT), resilient sheet, RevWood laminate wood, and flooring accessories such as wall base and tailored trim. The portfolio is engineered for high-traffic commercial environments and is offered across performance tiers with proprietary fiber, dye, backing, and surface-protection technologies, complemented by a QuickShip rapid-delivery program.

Product overview

Aladdin Commercial is a comprehensive Mainstreet Commercial flooring program that provides coordinated flooring solutions for commercial interiors. The portfolio includes three main product categories: Soft Surface (Broadloom, Carpet Tile, Walk Off Tile), Hard Surface (Luxury Vinyl Tile in Rigid and Flexible variants, Ultimate Flex LVT, Resilient Sheet, RevWood laminated wood), and Accessories (Wall Base/Tailored Trim). The offering is differentiated by proprietary fiber technologies including ColorStrand® SD (nylon), EnviroStrand™ SD (sustainable PET using Continuum technology), and Color Pulse™ (breakthrough texture technology). Supporting technologies include UltraSet NXT Air cushion backing, Weldlok® ComfortGuard moisture-barrier backing, Mohawk Protection Plus Stain and Soil release systems, and a QuickShip program delivering products within 10 business days. Every product is backed by Mohawk Industries, the Fortune 500's largest flooring supplier.

Differentiator

Problem solved

Functional benefit

Brands

• Colorstrand: Solution-dyed nylon fiber technology used in commercial carpet products.
• EnviroStrand
• Color Pulse
• Continuum

Products and services

• Soft Surface (Broadloom)

Quantifiable outcome

• Repurposes 63 plastic bottles per square yard of carpet through Continuum technology
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Mohawk IndustriescoreStrategic or Co-development PartnerMohawk Industries is the parent company and sole manufacturer backing Aladdin Commercial. As the Fortune 500's largest flooring supplier and world's leading flooring producer, Mohawk provides Aladdin Commercial with manufacturing capabilities, proprietary technologies (Continuum, Colorstrand, EnviroStrand, etc.), distribution infrastructure, and corporate resources including ESG reporting capabilities. Every Aladdin Commercial product is backed by Mohawk's top performance, superior sustainability, winning value, and unmatched service.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tarkett: Global commercial flooring manufacturer offering carpet tile, LVT, and resilient flooring with a strong sustainability focus (Cradle to Cradle). Directly competes with Aladdin Commercial across multiple commercial verticals.
• Mannington Commercial: Commercial division of Mannington Mills, offering carpet tile, broadloom, LVT, and resilient flooring for healthcare, education, and corporate. Direct competitor with comparable product breadth and ESG positioning.
• J+J Flooring (Engineered Floors): Commercial carpet division of Engineered Floors, offering modular carpet tile and broadloom for the commercial market. Direct competitor to Aladdin's soft surface business with focus on K-12, higher education, and corporate.
• Milliken Floor Covering: Milliken's commercial flooring division produces carpet tile and broadloom with proprietary performance and sustainability technologies. Competes directly with Aladdin in corporate, healthcare, and education settings.
• Interface: Global leader in commercial modular carpet tile and resilient flooring, with a strong sustainability mission (Climate Take Back). Directly competes with Aladdin in the corporate, healthcare, and education commercial flooring segments with comparable carpet tile and LVT offerings.
• Shaw Industries (Shaw Contract): Berkshire Hathaway subsidiary and one of the world's largest flooring manufacturers. Shaw Contract directly competes in commercial carpet tile, broadloom, and hard surface, with overlapping verticals including healthcare, education, and corporate.
• Armstrong Flooring: Established commercial flooring manufacturer producing LVT, vinyl composition tile, and specialty flooring for healthcare, education, and light commercial. Direct competitor in Aladdin's hard surface category.
• Forbo Flooring Systems: Global commercial flooring manufacturer offering LVT, sheet vinyl, carpet tile, and entrance flooring. Competes with Aladdin in commercial hard surface and entryway products, particularly in healthcare and education.
• Engineered Floors: Major U.S. carpet manufacturer with growing commercial presence through J+J Flooring and Pentz commercial lines. Direct competitor to Aladdin's broadloom and carpet tile offerings in Main Street commercial segments.

Broad incumbents

• Mohawk Industries (parent): Fortune 500 parent company and world's largest flooring manufacturer. Operates multiple commercial and residential brands beyond Aladdin, providing the manufacturing, distribution, and technology backbone that Aladdin leverages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aladdincommercial
• Xx.com/AladdinComm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aladdin Commercial