Wiwi

What Wiwi does

WiWi-Online, operated by WiWi-Media AG, is a German-language online career and business education portal serving business and economics students, graduates, and professionals across the DACH region (Germany, Austria, Switzerland). The platform connects students with career opportunities, employers with graduate talent, and business schools with prospective candidates. It addresses two primary paying customer segments — German companies recruiting business graduates for internships, entry-level roles, and professional positions, and higher education institutions marketing business programs — while providing free access to students and graduates for job listings and career resources.

The product is structured as an integrated web-based portal with multiple interconnected service modules rather than standalone applications. Core offerings include the Career Center with categorised job listings (internships, working student positions, direct entry, traineeships), a Business Schools Directory searchable across Bachelor, Master, MBA, PhD, and Executive Education programs, a Professor Database positioned as unique in Europe, an online bookstore for business literature, and expert knowledge resources comprising formula collections for BWL, VWL, Statistics, and Mathematics, plus an abbreviations dictionary and Börsenlexikon. The technology is a browser-based web platform with no mobile app, no public API, and no disclosed proprietary technical components.

WiWi operates a B2B2C model monetised primarily through advertising and sponsorship. Employers (Karrierepartner) and business schools pay for promotional placement, job postings, and company profiles; notable employer partners include ALDI Nord, ALDI Süd, KfW, Deutsche Bundesbank, Deutsche Bank, Deloitte, Capgemini Invent, Unilever, Bayerische Landesbank, and Grant Thornton AG, while business school partners include ESCP Business School, WHU, and IST-Hochschule für Management. A separate educational partnership with DATEV provides access to professional tax and accounting resources. Pricing is not publicly disclosed. The company is privately held by what appears to be a family-managed structure — Dr. René M. Schröder as Vorstand (CEO) and Jacqueline Schröder as Aufsichtsratsvorsitzende (Supervisory Board Chair) — with no disclosed external institutional investors.

Name

Wiwi

Legal name

WiWi-Media AG

Website

https://wiwi-online.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WiWi-Online, operated by Hamburg-based WiWi-Media AG, is a German-language career and business education portal connecting DACH economics and business students with major German employers and 40+ business schools through job listings, company profiles, and academic resources.

Ownership category

akta.pro rank

Product category

Online Career & Education Portal

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Knowledge Management & Wikis (BPAMAMAH)

Keywords

• Career services platform
• Online job board
• Business school directory
• Graduate recruitment
• Educational content portal

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising and Sponsorship: Revenue generated from companies advertising job openings and company profiles to students. Business schools also pay for promotional placement on the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WiWi-Online is a German-language career and educational web platform operated by WiWi-Media AG and based in Hamburg, Germany. It serves business and economics students, graduates, and young professionals by aggregating job listings, a business school directory, a professor database, expert reference content (formula collections), an academic literature/bookstore, news, events, and a newsletter. Revenue is generated through advertising, employer job postings, business school promotional placements, and a career partner/sponsorship network.

Product overview

WiWi-Online is a German-language career and business education portal platform operated by WiWi-Media AG. The platform provides a unified suite of services for business and economics students, graduates, and professionals, including a comprehensive career center with job listings and company profiles, a searchable directory of business schools and academic programs, Europe's unique professor database, an online literature bookstore, and specialized expert knowledge resources including formula collections. The platform connects students with employer partners and provides news, events, and newsletter services. The offering is structured as an integrated portal with multiple interconnected service modules rather than individual standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• WiWi-Online Stellenangebote (Job Listings)
• WiWi-Talents
• WiWi-Online Business Schools Directory (Hochschulen)
• WiWi-Online Professor Database (Professoren)
• WiWi-Online Literatur (Bookstore)
• WiWi-Online Fachwissen (Expert Knowledge)
• WiWi-Online Events
• WiWi-Online Newsletter

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• DATEV (Bildungspartnerschaft)minorGTM or Marketing PartnerEducational partnership with DATEV, a German software company specializing in business software for tax consultants and companies. Partnership focuses on educational content and student resources related to business and tax software.
• WiWi-Media AGcoreOthersWiWi-Media AG is the parent company operating the WiWi-Online platform. The company is based in Hamburg and provides the infrastructure and business operations for the career portal.
• ALDI NordminorGTM or Marketing PartnerKarrierepartner (Career Partner) - ALDI Nord is a major German supermarket chain and one of the employers listed on WiWi-Online for recruiting business graduates.
• ALDI SÜDminorGTM or Marketing PartnerKarrierepartner (Career Partner) - ALDI SÜD is a major German supermarket chain and one of the employers listed on WiWi-Online for recruiting business graduates.
• KfWminorGTM or Marketing PartnerKarrierepartner (Career Partner) - KfW is a German state-owned investment and development bank, listed as an employer for business graduates on the platform.
• Deutsche BundesbankminorGTM or Marketing PartnerKarrierepartner (Career Partner) - Deutsche Bundesbank (German Federal Bank) is listed as an employer for business graduates on the WiWi-Online platform.
• Deutsche BankminorGTM or Marketing PartnerKarrierepartner (Career Partner) - Deutsche Bank is listed as an employer for business graduates, particularly targeting finance and business administration students.
• DeloitteminorGTM or Marketing PartnerKarrierepartner (Career Partner) - Deloitte is one of the Big Four accounting firms listed as an employer for business graduates, particularly in auditing and consulting.
• Capgemini InventminorGTM or Marketing PartnerKarrierepartner (Career Partner) - Management consulting firm listed as an employer for business graduates on WiWi-Online.
• UnileverminorGTM or Marketing PartnerKarrierepartner (Career Partner) - Multinational consumer goods company listed as an employer for business graduates on the platform.
• Bayerische LandesbankminorGTM or Marketing PartnerKarrierepartner (Career Partner) - Bavarian State Bank listed as an employer for business graduates on WiWi-Online.
• Grant Thornton AGminorGTM or Marketing PartnerKarrierepartner (Career Partner) - Accounting and advisory firm listed as an employer for business graduates.
• ESCP Business SchoolminorGTM or Marketing PartnerBusiness School Partner - ESCP Business School, one of Europe's oldest and most prestigious business schools with campuses in Berlin, London, Paris, Madrid, Turin, and Warsaw, partners with WiWi-Online to reach prospective students.
• WHU - Otto Beisheim School of ManagementminorGTM or Marketing PartnerBusiness School Partner - WHU is one of Germany's leading private business schools located in Vallendar near Koblenz, partnering with WiWi-Online to promote its programs.
• IST-Hochschule für ManagementminorGTM or Marketing PartnerBusiness School Partner - IST-Hochschule is a state-recognized university of applied sciences based in Düsseldorf offering distance learning programs in business, sports, fitness, and tourism management.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• LinkedIn: Global professional network with deep penetration among German employers and graduates, offering job listings, recruiter solutions, and content publishing. A clear substitute for WiWi on both the candidate and employer side and the principal global platform in WiWi's space.
• New Work SE (Xing): Leading German-speaking professional network with job board, recruiter tools, and premium memberships. Provides the same core advertiser/recruiter monetisation as WiWi but operates a much broader professional network with significant scale advantages.
• StepStone: One of the largest generalist job boards in Germany, owned by Axel Springer, with strong graduate and entry-level recruitment advertising products. Overlaps WiWi's recruitment advertising and employer-brand proposition but at much greater scale and across all professions.
• Indeed Deutschland: Global search-based job aggregator with a substantial German presence, monetising employer job postings and sponsored listings. Comparable to WiWi on employer-paid job advertising and audience monetisation, though without WiWi's academic/content focus.

Direct peers

• Jobmensa: German job platform explicitly targeting students (Werkstudent jobs, internships, side jobs). Competes with WiWi's Stellenangebote segment for the same student audience and similar employer recruitment use cases.
• Absolventa: German job platform focused specifically on students, graduates, and young professionals, with employer branding tools for campus recruiting. Closely comparable to WiWi in audience (German-speaking business/economics talent) and monetization (employer recruitment advertising).
• Studentjob.de: German platform for student and part-time jobs (Werkstudent, Minijobs, internships). Direct overlap with WiWi's Werkstudent and Praktikum categories and with the same target audience of German university students.
• Jobvector: Specialised German job board targeting engineers, physicians, IT, and economics graduates, with CV-database access sold to employers. Directly comparable to WiWi's Karrierecenter/Stellenangebote and employer-partner model for niche graduate recruitment in DACH.

Regional players

• Stellenwerk: Regional German job portal network run in cooperation with individual universities, focusing on student and graduate jobs in specific cities/regions. Comparable niche student-job-board focus with a different (university-partnership-led) GTM.

Emerging players

• Ebner & Oechsler (BWL/VWL reference content): German-language reference sites offering BWL/VWL explanations, formula summaries, and study aids — content adjacent to WiWi's Fachwissen (formelsammlungen, Abkürzungen, Börsenlexikon). Competes for the same organic study-traffic audience but without WiWi's job-board layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WiWi_Online
• Facebookfacebook.com/wiwionline
• LinkedInlinkedin.com/company/wiwi-media-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiwi