The Big Shift

What The Big Shift does

The Big Shift (legal entity: Bill Baren Coaching, dba BillBaren.com) is a privately held coaching and training business headquartered in Emeryville, California, that sells high-ticket personal development and business-building services to "heart-centered" entrepreneurs. Its portfolio combines content-led demand generation with premium human-delivered engagements: The Big Shift Podcast (160+ episodes) and blog serve as top-of-funnel acquisition, while paid offerings span self-serve programs (e.g., Get Clients in Your Backyard, Teleseminar Enrollment System, Time Mastery Program, Results Coaching Fundamentals priced from ~$1,000), a year-long Big Shift Coaching Program (BSC, ~$13,000, application-based), the flagship 3-day Big Shift Experience live event, and a more recent 4-day Big Shift Retreat for top clients. There is no proprietary technology platform described; the underlying "stack" is a content-and-events funnel with credentialed coaches (MCC, PhD I/O Psychology, Co-Active) delivering service in person and through hybrid online formats.

The firm is founder-led by Bill Baren (President & CEO, MCC-certified, with 50,000+ people trained across 22 countries per company materials) and Patrick Dominguez (CMO & Co-Founder, Stanford BS/MS, 15 years as Director of Marketing), with an executive team that includes Lisa Frost (VP of Operations & Culture, MA Integral Psychology) and a Director of Coaching (Susan Liddy). Operations are bootstrapped with no external institutional investors or M&A activity disclosed, and the team sits at roughly 20–25 staff across coaching, marketing, operations, and client success.

The revenue model is a layered, predominantly service-based mix: one-time event and retreat ticket revenue on the top, application-based annual coaching subscriptions in the middle, and lower-priced self-paced courses at the bottom. Pricing is not publicly disclosed; known data points include a $1,000 enrollment training program and the ~$13,000/year BSC tier, with flagship events requiring "significant investment" per company language. Distribution is direct to individual entrepreneurs via community, podcast, content, email, and live events; there is no enterprise B2B sales motion, no mobile app, no public API, and no AI/ML system described. The company is operational, with current podcast publishing and an active website.

Name

The Big Shift

Legal name

Bill Baren Coaching

Website

https://billbaren.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Big Shift is a privately held coaching and training business that sells live events, year-long coaching programs, and online courses to individual heart-centered entrepreneurs seeking business and personal transformation, led by founder Bill Baren.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Marketing, Branding & Sales Skills (EDAMAHAG), Mentorship, Coaching & Office-Hours Platforms (MPACALAG), Entrepreneurship, Business & Innovation Camps (EDAMALAL)

Keywords

• Business coaching services
• Entrepreneur training programs
• Mindset coaching
• Live training events
• Enrollment marketing training

Headquarters

HQ city

Emeryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Live Events: The Big Shift Experience is a flagship live event that brings together entrepreneurs for 3-day transformational experiences. Ticket prices are substantial (participants are described as investing significantly to attend).
2. Coaching Programs: Year-long coaching programs including the Big Shift Coaching Program (BSC) that provides ongoing mentorship, training, and community for entrepreneurs. Mentioned pricing of approximately $13,000 for year-long programs.
3. Training Programs: Online and hybrid training programs including Get Clients in Your Backyard, Teleseminar Enrollment System, Time Mastery Program, and Master of Enrollment. Programs range from $1,000 for specific enrollment training to comprehensive coaching programs.
4. Retreats: Intensive 4-day retreats with premium pricing for the most committed clients. 70 participants attended a recent retreat.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Big Shift sells high-ticket entrepreneur coaching and training through a layered portfolio: a free podcast and blog for audience-building, self-serve online programs (e.g., Get Clients in Your Backyard, Teleseminar Enrollment System, Time Mastery Program, Master of Enrollment), a flagship 3-day live event (Big Shift Experience), a 4-day premium retreat, and a year-long premium coaching program (Big Shift Coaching Program) priced around USD 13,000. Offerings combine mindset/psychology coaching with practical enrollment, marketing, and business-scaling training for heart-centered and service-based entrepreneurs.

Product overview

The Big Shift is a coaching and training ecosystem for entrepreneurs, built around a multi-product portfolio. The offering consists of The Big Shift Podcast (the entry-point content channel), the Big Shift Experience (flagship annual live event), the Big Shift Coaching Program (year-long premium coaching), and the Big Shift Retreat (intensive 4-day format). These are complemented by signature programs including Master of Enrollment, Teleseminar Enrollment System, Get Clients in Your Backyard, Time Mastery Program, and Results Coaching Fundamentals. The portfolio progresses from free/low-cost content to premium coaching engagements, creating a layered ecosystem for heart-centered entrepreneurs seeking business transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• The Big Shift Podcast A podcast serving as the entry point to The Big Shift community, featuring interviews with successful entrepreneurs and discussions on marketing, sales/enrollment, and mindset practices for heart-centered entrepreneurs. Distributed via iTunes/Apple Podcasts and other podcast platforms; over 160 episodes published.
• Big Shift Experience Flagship 3-day live event hosting hundreds of entrepreneurs for in-person coaching, training, and transformation. Has grown from small workshops (3 people at first workshop) to events of 450+ attendees and is described as a major customer acquisition and conversion vehicle for premium programs.
• Big Shift Coaching Program (BSC) Year-long coaching program for entrepreneurs that includes ongoing mentorship, training modules, and community access, priced at approximately USD 13,000 with multi-year payment options. Sold via direct conversation/application and serves as the company's premium coaching offering.
• Big Shift Retreat

Quantifiable outcome

• 50,000+ participants trained from 22 countries
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ramit Sethi (I Will Teach You to Be Rich): Premium online courses and coaching for entrepreneurs (e.g., Zero to Launch, Call to Sale) sold via content-led funnels and flagship events. Comparable online-course-plus-coaching model for service-business owners.
• Lewis Howes (School of Greatness): Podcast-led personal/professional development brand offering courses, masterminds, and live events for entrepreneurs. Comparable podcast-first funnel and target audience of heart-centered business owners.
• Strategic Coach: Dan Sullivan's coaching firm serving entrepreneurs with structured quarterly workshops and tools. Directly comparable in target market (growth-minded entrepreneurs), pricing (premium), and a workshop-plus-coaching product model.
• Michael Hyatt (Full Focus): Leadership coaching and planning tools for entrepreneurs and executives, offering premium coaching programs, retreats, and a SaaS-ish planner. Comparable in serving growth-stage service-business owners with a premium recurring offering.
• Brendon Burchard (High Performance Institute): High-performance coaching and certification company offering books, courses, live events, and High Performance Coach certification. Comparable audience (entrepreneurs, achievers), content-driven GTM, and premium offers.
• Dean Graziosi (Mindset Foundation): Entrepreneur education and mindset coaching brand running live events, masterminds, and online programs (e.g., MTSS, BOSS). Comparable in targeting aspiring/established entrepreneurs with premium high-ticket offers.
• Marie Forleo (Marie Forleo International): B-School and MarieTV-based business education brand for "heart-centered" entrepreneurs. Closely comparable positioning, target customer, and product mix (training programs + community + live experiences).

Emerging players

• Hal Elrod (Miracle Morning): Mindset/personal development brand selling books, courses, masterminds, and a global community. Comparable in the mindset/life-coaching overlap with The Big Shift's transformation-plus-business framing.

Broad incumbents

• Tony Robbins Business Coaching: The largest entrepreneur/business coaching brand globally offering seminars, masterminds, and coaching for business owners. Comparable in audience, live-event-led GTM, and premium pricing structure.

Regional players

• Mindset Coaching Institute / similar ICF-aligned coaches: Smaller, ICF-credentialed coaching practices offering entrepreneur/leadership coaching similar to Bill Baren's MCC-backed practice. Comparable in coaching methodology and entrepreneur focus but typically lack The Big Shift's event scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/billbaren
• YouTubeyoutube.com/user/billbaren
• FacebookFacebook.com/BillBarenCoaching
• LinkedInlinkedin.com/profile/view?id=5145&authType=NAME_SEARCH&authToken=6xdg

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Big Shift