The Waves Sports Club

What The Waves Sports Club does

The Waves Sports Club, operating under the legal entity Across the Waves Group Limited, is a private community sports and recreation club headquartered in Bundaberg, Queensland, Australia. Founded in 1968 and active for over 55 years, it runs two physical venues: the main Bundaberg club at 1 Miller Street and a second location at Elliott Heads. The business is a multi-product hospitality and entertainment venue combining dining outlets (Rock Salt Bar & Grill, Sticky Fingers Coffee Shop, The Waves Bars), a gaming room (Opulence) with extended trading hours, keno and TAB betting, bingo operating seven sessions across six days per week, three function spaces (Sails, Pier One, Board Room) plus catering, and weekly live entertainment on Friday, Saturday, and Sunday nights.

The club operates with 51-100 employees and uses no disclosed proprietary technology; its offering rests on physical facilities, gaming machines, dining services, and event programming. It sustains community engagement through 15+ affiliated Sub Clubs covering sports such as AFL, Bowls (across three locations), Cricket, Football, Golf, Hockey, Netball, Rugby League (Junior and Senior), Rugby Union, and Softball, plus an Italian Choir. The customer base spans local families, sports participants, entertainment seekers, and event organizers in the Bundaberg region.

Revenue is generated almost exclusively on-site across six transaction-based streams (dining, gaming, bingo, functions, live entertainment-driven bar spend, raffles) plus a membership rewards subscription. Marketing relies on organic social channels (Facebook, LinkedIn, Instagram, Pinterest, YouTube) and a member magazine, while distribution is entirely through physical venue locations. The club holds no external private equity or venture capital, has no disclosed subsidiaries or M&A activity, and operates as a single-jurisdiction regional business within Australia.

Name

The Waves Sports Club

Legal name

Across the Waves Group Limited

Website

https://thewavesbundaberg.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

The Waves Sports Club is a private Bundaberg, Australia community sports and recreation club operating two venues with dining outlets, a gaming room, bingo, function hire, live entertainment, and 15+ affiliated sports Sub Clubs serving local families, sports participants, and event organizers.

Ownership category

akta.pro rank

Product category

Hospitality and Recreation Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Club Sports Programs (EDALAIAB)

Keywords

• Sports club hospitality
• Community recreation venue
• Gaming and entertainment
• Function and catering services
• Club membership programs

Headquarters

HQ city

Bundaberg

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dining and Food Service: Revenue generated from on-site dining at Rock Salt Bar & Grill, Sticky Fingers Coffee Shop, and The Waves Bars, including daily specials and catering services.
2. Gaming Operations: Revenue from electronic gaming machines in the Opulence Gaming Room, keno, and TAB betting services, operating extended hours Wednesday-Saturday 10AM-2AM and Sunday-Tuesday 10AM-12AM.
3. Bingo Operations: Revenue from bingo sessions offered 7 days a week across 6 days with 7 different session times.
4. Function and Event Hire: Revenue from hiring function spaces including Sails Function Room, Pier One Function Room, and Board Room for private events, weddings, and corporate functions.
5. Live Entertainment: Revenue generated through venue patronage during weekly live entertainment events on Friday, Saturday, and Sunday nights.
6. Raffles: Revenue from weekly club raffles and Sub Club raffles, supporting community contributions.
7. Membership Program: Revenue from membership fees with associated information and rewards program benefits.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Waves Sports Club operates as a community-based sporting and recreation club offering on-site dining, electronic gaming, sports sub-club affiliations, live entertainment, bingo, raffles, and private function hire from two physical venues in Bundaberg and Elliott Heads, Queensland. The club also runs a membership rewards program and publishes ClubChat Magazine, providing an integrated family-oriented entertainment and hospitality destination.

Product overview

The Waves Sports Club is a multi-faceted community sports club offering a diverse range of entertainment, dining, gaming, and recreational services. The club operates as a unified hospitality and sports destination with multiple interconnected product lines: dining venues (Rock Salt Bar & Grill, Sticky Fingers Coffee Shop, The Waves Bars), entertainment offerings (Weekly Live Entertainment, Bingo, Weekly Raffles, Daily Game Shows), gaming facilities (Opulence Gaming Room, TAB, Keno), function and event spaces (Sails Function Room, Pier One Function Room, Board Room), and sports community programs through various sub-clubs (AFL, Bowls, Cricket, Football, Golf, Rugby League, Rugby Union, Softball, and others). The club also maintains a membership rewards program and publishes the ClubChat magazine. With locations in Bundaberg and Elliott Heads, the club serves as a family-oriented community hub providing sporting and recreation facilities, dining, and entertainment across a integrated venue experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Rock Salt Bar & Grill Family dining restaurant within The Waves Sports Club offering food service as part of the club's eat and drink offerings.
• Sticky Fingers Coffee Shop Coffee shop within The Waves Sports Club providing casual dining and beverage services.
• The Waves Bars Bar facilities within The Waves Sports Club offering beverages and a social atmosphere.
• Opulence Gaming Room Gaming room with guaranteed trading hours (Wednesday-Saturday 10AM-2AM, Sunday-Tuesday 10AM-12AM) offering electronic gaming machine entertainment.
• Waves Bingo Bingo entertainment available across six days a week in seven different session times with automation for easier play.
• Weekly Raffles Weekly raffles including club raffles and Sub Club raffles supporting community and club activities.
• Weekly Live Entertainment Live music entertainment featuring local and metropolitan acts performing acoustic, rock & roll, country, and current music on Friday, Saturday, and Sunday nights.
• Daily Game Shows Daily game show entertainment available at the club.
• Sails Function Room Function room available for private events and celebrations.
• Pier One Function Room Function room available for private events and celebrations.
• Board Room Meeting room facility available for corporate events and small gatherings.
• Bundaberg Catering Catering services offered for functions and events at The Waves Sports Club Bundaberg location.
• TAB Totalisator Agency Board betting facility offering sports and racing betting services.
• Keno Keno gaming entertainment available at the club.
• Little Waves Play Facility Children's play facility at The Waves Sports Club providing entertainment for families.
• Sports Sub Clubs Multiple sports sub-clubs including AFL, Bocce, Bowls (Bundaberg, Caloundra, Elliott Heads), Cricket, Fishing, Football, Golf (Social), Hockey, Italian Choir, Netball, Rugby League (Junior & Senior), Rugby Union, and Softball for community sporting participation.
• Membership & Rewards Program Club membership program offering rewards and member benefits at The Waves Sports Club.
• The Waves Club Elliott Heads Second club location at Elliott Heads offering additional sporting and recreation facilities.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• ALH Group (Australian Leisure and Hospitality): Largest Australian pub and club operator (owned by Endeavour Group) running hundreds of venues with gaming, dining, sports and entertainment. Comparable venue revenue mix but at vastly larger corporate-owned scale, including competing gaming venues in regional Queensland.
• Tattersall's Club Brisbane: Larger, established Queensland members' club operating dining, gaming, accommodation and event venues. Overlapping community-club business model at larger scale, including gaming and entertainment revenue.

Direct peers

• Maroochydore RSL: Sunshine Coast RSL club operating dining, gaming, entertainment and sub-clubs. Comparable Queensland ex-services/community club with overlapping dining-gaming-entertainment offering.
• The Sandgate Club: Brisbane-based community club offering bistro, bars, gaming, entertainment and function spaces. Comparable regional Queensland community club model with diversified venue revenue.
• Twin Towns Services Club: Large Queensland community services club offering dining, gaming, live entertainment, multiple function rooms and affiliated sporting sub-clubs. Highly comparable multi-revenue-stream community club model operating in a regional Queensland catchment.
• Norths Leagues & Services Club: Major Brisbane community leagues and services club offering multiple dining outlets, gaming, live entertainment, functions and sports sub-clubs. Direct comparable venue-plus-sport community club operator.
• Southport Sharks: Gold Coast community club combining sports clubs (AFL Sharks), multiple dining venues, gaming floor, live entertainment and function facilities. Direct comparable as a Queensland multi-purpose community sporting and entertainment club.
• Across the Waves (Coffs Harbour): Different entity but shares the 'Across the Waves' name and community-club format in regional NSW — dining, gaming, sub-clubs and entertainment. Directly comparable community club model and brand family.
• Club Banora: Regional Queensland community club operating dining, bar, gaming and live entertainment alongside sporting sub-clubs. Closely comparable venue mix and regional multi-revenue community club model.

Emerging players

• Kelvin Grove Bowls Club: Queensland bowls-focused community club with bistro, bar and gaming offering overlapping Sub Club bowls vertical. Comparable on the bowls Sub Club / community sports club axis, though smaller and more sports-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/TheWavesSportsClubBundaberg
• Facebookfacebook.com/TheWavesSportsClub
• LinkedInlinkedin.com/company/the-waves-sports-club
• Instagraminstagram.com/thewavessportsclub
• Pinterestau.pinterest.com/wavessportsclub
• Xx.com/TheWavesSC

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Waves Sports Club