Profis

What Profis does

Profis is a privately held, founder-led advertising and branding agency headquartered in Moscow, Russia, that has operated continuously since 1992. The company delivers an integrated suite of services covering trademark and brand creation, brand communications, design and graphics, digital marketing, and comprehensive corporate souvenir programs. Service delivery is supported by an in-house textile production capability and an import operation that brings in premium European merchandise from exclusive suppliers including MARKCLIP (Netherlands/Poland), BALLOGRAF (Sweden), FARE (Germany), DIARPELL (Italy), BIC Graphic, and UMA (Germany).

The firm serves primarily large Russian enterprises, with a pronounced concentration in banking (Gazprombank, Sovcombank, Rosbank, Moscowcommercbank, Bank TRUST) and additional clients across telecommunications (Megafon), retail (X5 Retail Group), defense (Almaz-Antey), energy (Inter RAO EES), metallurgy (OMK), rail (RZD, TMH), pharmaceuticals (Bosnalijek, Boehringer Ingelheim), and nonprofit/education (Carnegie Moscow Center, Higher School of Economics). The digital division, established in 2018, manages social media campaigns and consumer research for clients such as Bonduelle and Boehringer Ingelheim.

The business model is sales-led and project-based, relying on direct B2B relationships and account management rather than broad marketing campaigns. Revenue is generated through professional services fees for creative and digital work plus hardware sales from imported and domestically produced branded merchandise. The team comprises approximately 10 named individuals across design, project management, brand communications, digital, accounting, and import functions. Ownership is founder-controlled under director Evgeny Kroshnev, with no disclosed institutional investors, parent company, or public listing. No funding rounds, acquisitions, or geographic expansion beyond the Russian market are evident in the available data.

Name

Profis

Legal name

Profis

Website

https://profis.ru

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Profis is a Moscow-based, founder-led advertising agency founded in 1992 that provides integrated branding, design, digital marketing, and corporate souvenir programs to large Russian enterprises, with a notable concentration in banking and financial services clients.

Ownership category

akta.pro rank

Product category

Advertising and Branding Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Field Sales & Brand Ambassador Programs (MPAAAJAG)

Keywords

• Advertising agency services
• Brand development services
• Corporate merchandising programs
• Digital marketing services
• Promotional product sourcing

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Branding and Brand Development Services: Creating trademarks and brands, building brand communications, design and graphics services for enterprise clients
2. Digital Marketing Services: Digital campaigns, social media management, consumer research, media planning for clients
3. Souvenir and Promotional Product Programs: Corporate gift programs including customized notebooks, daily planners, accessories, and branded merchandise with import and own textile production capabilities

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Profis is an integrated advertising and branding agency that develops trademarks and brands, builds brand communications, runs digital marketing campaigns, and produces custom corporate souvenir programs. The company combines creative services (design, graphics, brand strategy) with operational capabilities including own textile production and import of branded merchandise from European suppliers. Services are sold directly to enterprise clients such as banks, telecoms, retail groups, and industrial corporations.

Product overview

PROFIS is an advertising agency that has operated successfully in the Russian advertising market since 1992. The company offers an integrated suite of services including brand creation and development, brand communications, digital marketing, design and graphics, and comprehensive corporate souvenir programs. The company maintains its own textile production capabilities and provides import services for branded merchandise from European suppliers including MARKCLIP, BALLOGRAF, FARE, DIARPELL, BIC GRAPHIC, and UMA. Their portfolio includes graphic design services spanning from 1992 to present, digital marketing campaigns from 2018, and souvenir programs from 2008. Key service areas include creation of trademarks and brands, corporate identity development, advertising campaigns, media planning, social media management, and production of custom corporate gifts including notebooks, pens, accessories, and textile products.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Creation and Development Creation of trademarks and brands including idea development, brand strategy, and verbal and visual identification for enterprise clients.
• Brand Communications Building brand communications and providing advertising support for brands and corporate identities of enterprise clients.
• Digital Marketing Digital marketing services including media planning, campaign management, social media marketing across VKontakte, Facebook, and Instagram, and consumer behavior research for enterprise clients.
• Design and Graphics Graphic design services including corporate identity development, trademark design, advertising materials, promotional brochures, catalogs, and booklets.
• Corporate Souvenir Programs Comprehensive corporate souvenir programs including custom notebooks, pens, accessories, promotional products, and personalized corporate gifts for enterprise clients and their employees.
• Souvenir Import Services Import of branded merchandise from international suppliers including MARKCLIP (Netherlands, Poland), BALLOGRAF (Sweden), FARE (Germany), DIARPELL (Italy), BIC GRAPHIC (France, Spain), and UMA (Germany).
• Textile Production Own textile production capabilities for corporate clothing, branded textile merchandise, and custom promotional textiles.

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• MARKCLIPcoreChannel Partner/ Reseller/ DistributorExclusive representation of MARKCLIP products from Netherlands and Poland for Russian market distribution
• BALLOGRAFcoreChannel Partner/ Reseller/ DistributorExclusive representation of BALLOGRAF products from Sweden for Russian market distribution
• FAREcoreChannel Partner/ Reseller/ DistributorExclusive representation of FARE products from Germany for Russian market distribution
• DIARPELL S.P.A.coreChannel Partner/ Reseller/ DistributorItalian supplier of premium notebooks and daily planners featured in portfolio work
• BIC GRAPHICminorChannel Partner/ Reseller/ DistributorFrench and Spanish supplier of branded pens and promotional products
• UMAminorChannel Partner/ Reseller/ DistributorGerman supplier of ballpoint pens with personalization capabilities
• Samolet DevelopmentminorStrategic or Co-development PartnerReal estate developer for whom VAX brand of shopping center network was developed in new districts

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Friends Moscow: Independent Russian creative agency working with major brands on integrated campaigns and brand communications — overlapping Moscow enterprise client base and creative services.
• Redkeds: Russian independent creative and branding agency providing brand strategy, creative campaigns and digital services to enterprise clients — comparable integrated model.
• Adventum Group: Moscow-based full-service creative and digital agency serving Russian enterprise clients with brand building, advertising and digital campaigns — directly comparable to PROFIS's integrated offering targeting large Russian corporates.
• Voskhod Strategic Communications: Independent Moscow creative agency with a long operating history serving major Russian brands on branding, creative campaigns and communications — comparable boutique positioning to PROFIS.
• OZON Group (Creative): Moscow-based creative agency providing branding, communications and digital marketing services to Russian enterprise clients across multiple verticals.

Others

• Pro-Vision Communications: Moscow-based communications agency offering PR, brand communications and integrated marketing support — adjacent service provider targeting similar enterprise client base in Russia.

Broad incumbents

• Instinct (BBDO Russia): Major Russian advertising agency within the BBDO network offering integrated advertising and brand communications services — broader portfolio but overlapping enterprise client work with PROFIS.
• Possible Group Russia: Moscow-based agency network offering advertising, branding and digital services across multiple Russian enterprise verticals — broader portfolio than PROFIS but comparable client base.

Emerging players

• GRAPE (Russian agency): Moscow creative agency working on branding, creative campaigns and digital work for Russian brands — partial overlap with PROFIS's integrated creative services.
• Zebra Hero: Moscow creative agency with brand identity and digital capabilities serving Russian and international clients — a more digitally-focused competitor overlapping PROFIS's enterprise branding niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profis