UrbanTurf
UrbanTurf is a privately held online real estate media publication serving the Washington DC metropolitan area with daily news, neighborhood profiles, and development pipeline coverage, monetized through agent/lender directory advertising, newsletter sponsorships, and premium property listings.
- Company typePrivate
- Founded2007
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What UrbanTurf does
UrbanTurf is a privately held, founder-owned digital media company that operates an online publication dedicated to residential real estate news and information in the Washington DC metropolitan area. Founded in 2007 and headquartered in Chevy Chase, Maryland, the company publishes four to five articles daily covering development projects, neighborhood profiles, market trends, and educational content targeted at home buyers, sellers, and renters. Its platform is organized around content categories including First-Timer Primers, Unique Spaces, Neighborhood Profiles, and Pipeline (new condo and apartment tracking), supported by an afternoon email newsletter and social media distribution across Facebook, Twitter/X, Instagram, and RSS.
The company's product surface extends beyond editorial content into commerce-adjacent offerings. UrbanTurf Listings provides a premium property listings showcase for for-sale homes across the DC metro, while dedicated Find an Agent and Find a Lender directories connect consumers with local real estate professionals. Technology and design functions are outsourced to LogicBrush Studios under a long-running partnership with founder John Learn. The platform is built on a standard website content management system with newsletter delivery and RSS distribution; no proprietary technology, patents, or AI/ML capabilities are disclosed.
UrbanTurf generates revenue exclusively through advertising-related streams: paid directory placements by real estate agents and mortgage lenders, newsletter sponsorships, and premium listing fees. Content is free to consumers. The publication reaches approximately 100,000 monthly readers and is operated by a small team of journalists (reportedly 1-10 employees), with Mark Wellborn serving as Editor-in-Chief and Co-founder and Meriah Burke-Raines leading sales and operations. The company has not raised institutional funding and remains founder-controlled.
UrbanTurf firmographics
Firmographics- Name
- UrbanTurf
- Legal name
- UrbanTurf LLC
- Website
- https://urbanturf.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UrbanTurf is a privately held online real estate media publication serving the Washington DC metropolitan area with daily news, neighborhood profiles, and development pipeline coverage, monetized through agent/lender directory advertising, newsletter sponsorships, and premium property listings.
- Ownership category
- akta.pro rank
UrbanTurf industry classification
Industry- Product category
- Real Estate Media
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Blogging & Website Publishing Platforms (MPACAIAB)
- akta.pro secondary industries
- Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD), Local & Neighborhood Communities (BPAMABAG)
Keywords
Where UrbanTurf is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UrbanTurf business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising: UrbanTurf generates revenue through advertising, offering marketing opportunities to reach active, engaged home buyers, sellers, and renters in the DC metropolitan area. The platform features agent and lender directory listings where professionals pay for visibility.
- Newsletter Sponsorship: Promotional emails from carefully screened sponsors sent through UrbanTurf's own email system.
- Premium Listings: UrbanTurf Listings showcases premium properties for sale in the DC metro area, likely with paid listing fees for agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for readers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
UrbanTurf product offering
Product offeringCore offering
UrbanTurf is an online real estate news publication covering the Washington DC metropolitan area, publishing 4-5 articles daily on development projects, neighborhood profiles, and market trends. The platform distributes content through a website, daily afternoon email newsletter, and social media channels. It monetizes through advertising, newsletter sponsorships, premium property listings (UrbanTurf Listings), and paid directory placements for real estate agents and lenders.
Product overview
UrbanTurf is a unified online media platform offering news coverage, research tools, and directories for DC-area real estate. The core offering combines a daily publication with specialized products including the UrbanTurf Newsletter (afternoon email digest), UrbanTurf Listings (premium property showcase), Find an Agent and Find a Lender directories (agent/lender matching services), Pipeline (development project tracker), Neighborhood Profiles (area research), First-Timer Primers (buyer education guides), and Unique Spaces (editorial feature on distinctive properties). All products are integrated within a single web platform rather than sold as separate modules.
Differentiator
Problem solved
Functional benefit
Products and services
- UrbanTurf Website The main online publication platform delivering daily real estate news articles, neighborhood profiles, development project coverage, and market analysis for the DC metropolitan area. Free to access for all readers.
- UrbanTurf Newsletter An email newsletter published every afternoon that provides readers with a round-up summary of the day's real estate news stories and market updates for the DC area.
- UrbanTurf Listings
- Find an Agent Directory
- Find a Lender Directory
Companies that use UrbanTurf
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
UrbanTurf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
UrbanTurf partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
UrbanTurf competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
UrbanTurf social profiles
Digital presenceUrbanTurf financial estimates
Financial estimateRevenue estimate
Valuation estimate
UrbanTurf leadership team
Management profileNumber of profiles
Profiles2 records
UrbanTurf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UrbanTurf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UrbanTurf
What does UrbanTurf do?
UrbanTurf is an online real estate news publication covering the Washington DC metropolitan area, publishing 4-5 articles daily on development projects, neighborhood profiles, and market trends. The platform distributes content through a website, daily afternoon email newsletter, and social media channels. It monetizes through advertising, newsletter sponsorships, premium property listings (UrbanTurf Listings), and paid directory placements for real estate agents and lenders.
Is UrbanTurf a public or private company?
UrbanTurf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UrbanTurf founded?
UrbanTurf was founded in 2007. It employs 1 to 10 people.
Where is UrbanTurf based?
UrbanTurf is headquartered in Washington, United States, in the North America region.
How does UrbanTurf make money?
Three revenue lines are on record. Advertising is the primary driver. The others are newsletter Sponsorship and premium Listings.
Does UrbanTurf have an API?
No public API is recorded for UrbanTurf.
What industry is UrbanTurf in?
UrbanTurf's product category is Real Estate Media. Its primary akta.pro industry code is MPACAIAB, Blogging & Website Publishing Platforms, with a secondary code of BPAJANAD, Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics). Its NAICS code is 54181 and its SIC code is 7310.