What Value Plus does

VPC Inc. (株式会社VPC) is a Japanese B2B entertainment solutions company headquartered in Iidabashi, Tokyo, formed in January 2025 through the integration of Pony Canyon Planning — a creative design firm with roots dating to 1971 as the sole design company of the Fuji Sankei Group — and Value Plus, a back-office services firm founded in 2007. The combined entity operates 8 service divisions spanning creative design (package, logo, advertising, web, video, merchandise), WEB promotion for film/anime/drama/variety content, event planning with integrated venue and mail-order merchandise sales, e-commerce site operations, contact center services, administrative/secretariat operations, product quality verification, and archive management. Its primary customer segment is entertainment content companies in Japan, with secondary exposure to media/broadcasting and live event organizers.

VPC's product portfolio includes four proprietary offerings: PIICA, a battery-free IC card that glows when tapped on contactless readers via wireless energy harvesting; Boommy, a web-based SNS campaign management tool; ValueMall, a rental e-commerce cart service; and KiT, a smartphone-tappable physical media gadget for music and video content. These sit alongside the service lines and are distributed through dedicated product websites.

The company operates a direct, consultation-based B2B sales motion with quote-based pricing tailored to individual client requirements, and reports no public pricing, no parent company or institutional investors, and no disclosed revenue. It holds ISO/IEC 27001 certification (scope: Iidabashi Office) and Privacy Mark certification, and is a member of the Japan Contact Center Association. A strategic partnership with Memory Tech Group extends its archive management offering into physical media digitization.

Name

Value Plus

Legal name

株式会社VPC

Website

https://valueplus.co.jp

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

VPC Inc. is a Tokyo-based B2B entertainment solutions company formed in January 2025 from the merger of Pony Canyon Planning and Value Plus, providing integrated creative design, web promotion, event planning, e-commerce operations, contact center, and back-office services to Japanese entertainment content companies, alongside four proprietary products (PIICA, Boommy, ValueMall, KiT).

Ownership category

akta.pro rank

Product category

Entertainment Business Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Convention and Trade Show Organizers (56192), Custom Computer Programming Services (541511)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming, Data Processing, Etc. (7370), Electronic Components & Accessories (3670)

akta.pro primary industry

Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)

akta.pro secondary industry

Books, Media, Games & Hobbies C2C (CRAFAKAH)

Keywords

• Entertainment business services
• Creative design services
• Back-office support
• Contact center operations
• E-commerce operations

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Design Services: Comprehensive creative and design services including package design, logo production, advertising materials, website construction, video production, and merchandise design for entertainment content.
2. WEB Promotion Services: Publicity operations and SNS management for films, anime, dramas, variety shows, and reality content promotional campaigns.
3. Event and E-commerce Operations: Event planning with integrated venue and mail-order merchandise sales, EC site operations including back-end logistics, order processing, and customer service.
4. Contact Center and Administrative Services: Customer support, corporate service operations, campaign planning, marketing analysis, secretariat services, and back-office operations.
5. Quality and Archive Support: Product quality verification, video/image checking, proofreading, and archive management including digitization and tape/film conversion.
6. Proprietary Product Sales: Sales and licensing of proprietary products including PIICA glowing IC cards, Boommy marketing tools, ValueMall e-commerce platform, and KiT media gadgets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Value Plus (VPC Inc.) provides B2B entertainment industry support services including creative design, web promotion, event planning, e-commerce operations, contact center, administrative work, quality verification, and archive management for content companies in Japan. The company also develops and sells proprietary products (PIICA IC cards, Boommy SNS tools, ValueMall e-commerce platform, KiT media gadgets) to both enterprise clients and consumers.

Product overview

Value Plus (VPC Inc.) operates as a comprehensive entertainment solutions company formed from the merger of Pony Canyon Planning and Value Plus in January 2025. The company offers a portfolio of four proprietary products (PIICA® smart cards, Boommy® SNS marketing tools, ValueMall e-commerce platform, and KiT physical-digital media gadgets) alongside eight core service divisions spanning design/creative work, web promotion, event planning, e-commerce operations, contact center services, administrative work, quality support, and archive management assistance.

Differentiator

Problem solved

Functional benefit

Brands

• PIICA: A card that glows when waved over non-contact IC card readers such as automatic ticket gates, store electronic payment terminals, and entry/exit check machines, without requiring a battery.
• Boommy
• ValueMall
• KiT

Products and services

• Design Services Comprehensive creative and design services for entertainment content companies covering package design, logo production, advertising materials, website construction, video production, merchandise design, and illustration for music, film, anime, drama, and variety content.
• WEB Promotion Services Publicity operations and SNS management services for films, anime, dramas, variety shows, and reality content promotional campaigns targeting entertainment industry clients.
• Event Planning Services One-stop event planning service for concerts and live entertainment, integrating venue merchandise sales with mail-order sales operations from sales planning through execution.
• E-commerce Operations Services Comprehensive EC site operations including back-end logistics, order processing, shipping, call center order handling, and customer service for entertainment industry e-commerce businesses.
• Contact Center Services Customer support and corporate service operations including inquiry handling, customer experience enhancement, and all associated back-office operations for client companies.
• Administrative Work Services Campaign planning, marketing analysis, secretariat services, and back-office operations leveraging entertainment industry know-how to drive consumer purchase behavior.
• Quality Support Services Product quality verification, video and image checking, and proofreading services performed during the product creation stage to prevent post-release defects and complaints.
• Archive Management Assistance Services End-to-end archive management including inventory, digital scanning, data organization, and tape/film digitization and delivery through partnership with Memory Tech Group.
• PIICA A battery-free luminous IC card that glows via wireless energy harvesting when tapped against contactless IC card readers including automatic ticket gates, electronic money payment terminals, and access control systems.
• Boommy Web-based SNS diffusion support tool enabling efficient campaign execution for social media sentiment posts, image posting campaigns, YouTube uploads, and other viral campaign formats.
• ValueMall Rental e-commerce cart service providing quasi-direct sales site functionality with inventory management, product shipping, and order fulfillment for both stock sales and made-to-order sales.
• KiT Next-generation physical media gadget for smartphones that plays music and video content when tapped against the phone, combining the ownership satisfaction of physical media with streaming convenience.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Memory Tech Group (メモリーテックグループ)coreStrategic or Co-development PartnerMemory Tech Group partnership enables VPC to offer comprehensive archive management services including tape/film digitization and delivery. This collaboration provides end-to-end archiving solutions by combining VPC's operational capabilities with Memory Tech Group's physical media conversion and digitization infrastructure.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• transcosmos inc. Large Japanese BPO and contact center operator with a dedicated entertainment and e-commerce vertical, offering back-office, customer support, and digital marketing services to many of the same media and consumer brands that VPC serves.
• BellSystem24 Holdings: Major Japanese contact center and BPO provider whose customer support, telemarketing, and back-office service lines directly overlap with VPC's Contact Center and Administrative Work divisions, especially for media and consumer clients.
• Sony Music Solutions Inc. Back-office, marketing, and digital services arm of Sony Music Entertainment Japan, providing creative, promotion, and operational support to music and entertainment IP — closely aligned with VPC's WEB Promotion, Design, and archive-adjacent service lines.
• Faith Inc. Japan-based entertainment-focused services company operating in mobile content, e-commerce, and event merchandising — directly comparable to VPC's entertainment merchandise, EC operations, and event planning offerings.

Broad incumbents

• Dentsu Inc. Global advertising and communications group with a major Japan presence, serving entertainment and media clients across creative, media, and digital — overlaps with VPC's creative and WEB Promotion offerings as part of a far larger portfolio.
• CyberAgent, Inc. Japanese digital advertising and internet media conglomerate operating AbemaTV and major ad-tech businesses; competes with VPC's WEB Promotion and SNS campaign capabilities via its digital agency subsidiaries at significantly larger scale.
• Hakuhodo Inc. One of Japan's largest advertising agencies, offering creative, media buying, and integrated communications services across entertainment and consumer clients; competes with VPC's WEB Promotion and Design divisions but at much broader scale and portfolio.
• Avex Group Holdings: Major Japanese entertainment conglomerate with in-house music, video, and merchandise operations — overlaps with VPC's customer base and is both a potential major client and a competitor for downstream services like merchandise and event ops.

Others

• Pony Canyon Inc. Music label and entertainment company under the Fuji Sankei Group — historically the sister/parent group of VPC's Pony Canyon Planning predecessor and a likely major customer for VPC's design, promotion, and archive services.
• BASE, Inc. Operator of the BASE e-commerce platform and PAY online payments in Japan, providing merchant infrastructure that competes with VPC's ValueMall rental-cart offering as an alternative path for entertainment merchandise sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Value Plus