Microteatro

What Microteatro does

Microteatro is a Madrid-based performing arts company that pioneered the microtheater format in Spain in 2009, founded by theater, film, and television professionals including Miguel Alcantud (creator of the format, director of four feature films), Lola Baldrich, and Ana Risueño. Operating under the legal name MICROTEATRO POR DINERO S.L., the company produces 15-minute theatrical works performed in spaces under 15 m² for a maximum of 15 spectators per show, organized in continuous sessions that let audiences combine multiple works in a single visit. The company operates two fixed venues—a central Madrid location on Calle Loreto y Chicote 9 (near Gran Vía) and a converted prison-space venue in Segovia at Cárcel_Segovia Centro de Creación—and runs approximately 8 works per day in continuous session format.

Beyond live performance, Microteatro has built a multi-product ecosystem. MFILMS (launched 2022) is a proprietary audiovisual streaming platform for recorded microplays accessible on any device. Microlab is a professional training academy covering scriptwriting, directing, and micro-stagecraft, with an online modality added in 2024 via Google Meet across four modules. Microteatro Ediciones publishes compiled microdramas in book form, distributed through Amazon, Fnac, and bookstores, including works by Luis Sánchez-Polack and José Ignacio Tofé. Microespeciales produces customized microtheater for corporate brand activations and private events. Additional revenue streams include an on-site bar/restaurant, gift vouchers (Vale Regalo), and weekend infant-theater sessions. The company has programmed nearly 1,000 works since inception.

Revenue is generated across six streams: per-show ticket sales (€5 per show, with €4-€4.50 volume discounts), bar/restaurant service (including a premium beer partnership with Mahou-San Miguel), training course fees, book royalties, gift vouchers, and custom corporate events under Microespeciales. Customer segments span individual theater-goers (couples, friends, families, tourists), families with children (weekend infant programming), corporate groups (team building and brand activations), and a creative community of emerging playwrights and directors sourced via open submissions and Microlab training. GTM is hybrid: product-led (self-serve online ticketing), event-driven (monthly themed cycles), community-led (open submissions and Microlab), and direct-to-consumer (bar/restaurant and gift voucher monetization). Past partnerships include Mastercard Priceless, Lundbeck, Wella, RESA, El País, FEDER, EUNIC, and Fundación ANESVAD.

Name

Microteatro

Legal name

MICROTEATRO POR DINERO S.L.

Website

https://microteatro.es

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Microteatro is a Madrid-based performing arts company founded in 2009 that pioneered the microtheater format—15-minute plays for max 15 spectators. It operates venues in Madrid and Segovia, a streaming platform (MFILMS), a training academy (Microlab), a publishing arm, and corporate productions.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Per-show ticket revenue from theatrical performances at Madrid and Segovia venues. Standard pricing €5.00 per show with volume discounts available.
2. Bar/Restaurant: On-site bar service offering drinks, cocktails, and dining before, during, and after performances. Alcoholic beverages included in offering.
3. Training Courses (Microlab): Educational programs teaching microtheater writing, directing, and performance techniques. Offered in online, in-person, and hybrid formats.
4. Publishing (Microteatro Ediciones): Book publishing of collected microdramas. Authors include Jose Ignacio Tofé and Luis Sánchez-Polack. Distribution through Amazon, Fnac, and bookstores.
5. Gift Vouchers (Vale Regalo): Gift certificates for microtheater experiences including shows and bar consumption. Sold via [email protected].
6. Corporate Events: Team building experiences and private group bookings for companies. Customizable theater programs with coaching options.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Microteatro operates a microtheater format featuring 15-minute plays performed in spaces under 15 m² for a maximum of 15 spectators, with multiple works running simultaneously in continuous sessions. The company runs two physical venues in Madrid and Segovia, supplemented by an MFILMS audiovisual streaming platform, a Microlab professional training academy, Microespeciales corporate event productions, and Microteatro Ediciones book publishing.

Product overview

Microteatro is a theater company that pioneered the microtheater format in Madrid in 2009, consisting of short plays (15-20 minutes) performed in spaces under 15 m² for a maximum of 15 spectators. The core offering is Microteatro por Dinero, their Madrid venue featuring multiple simultaneous microplays in continuous sessions. The company has expanded into a multi-product ecosystem including MFILMS (streaming platform for audiovisual content), Microlab (professional training programs in scriptwriting and directing), Microespeciales (corporate event productions), Microteatro Ediciones (publishing), and a Segovia venue in a former prison. Additional services include gift vouchers, bar/restaurant, and specialized infant theater sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Microteatro por Dinero (Madrid Venue Performances)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor, core and flagship.

• Teatro Cervantes (La Rioja)minorStrategic or Co-development Partner · 22 February 202525th anniversary celebration of Teatro Cervantes in Arnedo. Four microplays performed in various theater spaces including dressing rooms, lobby, and main stage.
• Casa-museo Hort de Colón (Benidorm)minorStrategic or Co-development Partner · 13 September 2024Performances in historic house museum from early 20th century. Previously held in 2018 and 2019 before pandemic interruption.
• Fundación ANESVADcoreStrategic or Co-development Partner · 1 January 2023Ongoing collaboration with healthcare foundation for social awareness campaigns. Includes touring performances of microplays about neglected tropical diseases. Toured Santiago de Compostela, Bilbao, and Barcelona with performances in Galician, Basque, and Catalan.
• LundbeckcoreStrategic or Co-development Partner · 1 January 2023Collaboration with pharmaceutical company for mental health awareness. Created 4 microplays for 'A solas. La depresión no es teatro' campaign supporting Lundbeck's 30th anniversary.
• Mahou-San MiguelflagshipGTM or Marketing Partner · 1 October 2018Exploratorium de San Miguel Selecta campaign featuring 'Sensoteatro' sensory microtheater in Madrid, Bilbao, Valencia, and Barcelona. Premium beer brand activation.
• InteRedminorStrategic or Co-development Partner · 22 May 201825th anniversary celebration of education NGO at Fundación SGAE with custom-written performance.
• EUNIC (European Union National Institutes for Culture)flagshipStrategic or Co-development Partner · 1 April 2018Week-long 'Por privacidad' programming featuring works from Germany, Austria, Belgium, UK, Czech Republic, Romania, and Spain. Organized by European cultural institutes in Madrid.
• FEDERminorStrategic or Co-development Partner · 28 February 2018Collaboration for Rare Disease Day awareness. Special performance at official ceremony attended by Queen Letizia.
• RESA (Residencias de Estudiantes)minorChannel Partner/ Reseller/ Distributor · 1 January 2018Touring 'Por culpa del amor' production to student residences across Spain from 2018 to 2023. Visited Barcelona, Girona, Tarragona, Andalucía, Madrid, Salamanca, Galicia, Valencia, País Vasco, and Navarra.
• Wella ProfessionalminorGTM or Marketing Partner · 1 June 2017Internal event for beauty professionals with custom 'Historias de un Salón' sketches preceding product presentations.
• El PaísminorGTM or Marketing Partner · 1 June 2017Partnership at Madrid Book Fair featuring works about unreliable media for children and adults.
• Mastercard PricelessflagshipGTM or Marketing Partner · 1 September 2016Multiple collaborations: 'Experiencias Priceless en Palacios Históricos' in Madrid's historic buildings and 'Microteatro Por El Barrio' walking tours through Lavapiés, Chamberí, Huertas, and Malasaña.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Donmar Warehouse: London's leading intimate theater venue. Comparable for its focus on intimate-scale, high-production-value performances and corporate partnership-driven programming model.
• Teatro Lara: Historic Madrid theater offering diverse programming including intimate sala formats. Comparable as a Madrid-based multi-room theater operator, though with a more traditional repertoire approach.
• Soho Theatre: London venue focused on new work, studio theater, and intimate performance formats. Comparable for its emphasis on short-form, studio-scale theatrical productions and emerging talent development.
• Teatro Real: Madrid's premier opera house and large-scale performing arts institution. Comparable as a Madrid-based theater operator with corporate sponsorship relationships, but operates at much larger scale and different genre.
• 59E59 Theaters: New York off-Broadway venue dedicated to short-form theater runs (typically under 15 performances). Comparable for its small-format, multi-show continuous programming model that mirrors Microteatro's continuous session approach.

Direct peers

• Punchdrunk: UK-based immersive theater pioneer behind 'Sleep No More'. Comparable for the shared emphasis on intimate, format-defying theatrical experiences and corporate event work, though at a significantly larger scale.
• Third Rail Projects: New York immersive theater company known for 'Then She Fell'. Comparable for the small-audience, intimate-format theatrical model and the extension of live theater into branded and ticketed experiences.
• Yllana: Spanish theater company specializing in original, innovative theatrical formats (e.g., '666', 'Muu2', 'Star Trip'). Closest direct peer given the shared focus on creating a proprietary performance format and producing corporate/special events in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/microteatro
• LinkedInlinkedin.com/company/microteatro-por
• Instagraminstagram.com/microteatro.es
• Facebookfacebook.com/pordineromicroteatro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microteatro