Värnamo Bedding

What Värnamo Bedding does

Värnamo Bedding, operating commercially as "Varnamo of Sweden" (legal entity Värnamo Sängkläder AB, organization number 556250-0271), is a Swedish manufacturer of bedding and decorative textile products founded in 1951. The company designs and produces its portfolio at a single manufacturing facility in Värnamo, Sweden, selling pillows, quilts, mattress protectors, bed linens, and throws to private consumers, hospitality businesses (hotels, campgrounds, B&Bs), and independent retail dealers in Sweden and selected international B2B accounts.

The product portfolio is organized into core bedding categories — Kuddar (pillows), Täcken (quilts), Bäddtextilier and Sängtextilier (bed linens), Madrasskydd (mattress protectors), and Plädar (throws) — and three specialty functional textile lines: TopCool, a channel-knitted moisture-wicking fabric (60% polyester TopCool / 39.4% polyester / 0.6% Carbon with siliconeized Softcool fiber filling); Outlast, NASA-derived Phase Change Material (PCM) technology that absorbs, stores, and releases heat (with published claims of 30–50% sweat reduction); and Pro-Denso, a tightly woven mite-barrier fabric washable at 60–95°C. All products carry Öko-Tex Standard 100 certification; down products additionally carry Nomite, Downafresh, and Downpass; and a Nordic Swan (Svanen) manufacturer and product license was obtained on 2026-02-02.

Revenue is generated through one-time unit sales across four distribution channels: a direct-to-consumer e-commerce storefront (varnamoofsweden.se), a B2B portal (b2b.varnamoofsweden.se) requiring organization-number registration for hospitality accounts, a separate dealer portal (af.varnamoofsweden.se) for independent retailers, and a physical factory outlet (Fabriksshop) at Bangårdsgatan 107 in Värnamo selling second-sorting items. Unit pricing ranges from SEK 149 (entry-level pillow) to SEK 2,029 (wool quilt), with free standard shipping on Swedish orders over SEK 1,000 via PostNord Mypack and payment processing through Klarna (card, invoice, installment up to 24 months). The company employs 101–250 people and operates with no disclosed external investors, parent company, or venture funding.

Name

Värnamo Bedding

Legal name

Värnamo Sängkläder AB

Website

https://varnamoofsweden.se

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

51–100 employees

Short description

Värnamo Bedding (Varnamo of Sweden) is a Swedish manufacturer founded in 1951 producing pillows, quilts, mattress protectors, and bed linens in Värnamo, serving consumers, hospitality businesses, and retail dealers via e-commerce, B2B portals, dealer portals, and a factory outlet.

Ownership category

akta.pro rank

Product category

Home Textiles & Bedding Manufacturing

NAICS

Curtain and Linen Mills (31412), Textile Furnishings Mills (3141)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYIMAOAKAA

Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Home Textiles Manufacturing (Bedding/Towels/Curtains/Upholstery Textiles)

SECONDARYIMAOAKAI

Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Home Textiles Manufacturing (Bedding/Towels/Curtains/Upholstery Textiles)

SECONDARYIMAOAKAE

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Home Textiles Manufacturing (Bedding/Towels/Curtains/Upholstery Textiles)

SECONDARYCRAIALAA

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers)

Consumer Products & Retail/Home & Furniture Retail/Home Textiles Retail (Bedding, Bath Linens, Rugs)

Keywords

• Bedding products
• Home textiles
• Pillow manufacturing
• Quilt manufacturing
• Mattress protection

Headquarters

HQ city

Värnamo

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Direct Product Sales (B2C): One-time sale of bedding products (pillows, quilts, bed linens, mattress protectors) to private consumers through the company's e-commerce storefront. Individual unit pricing with free shipping on orders over 1,000 SEK within Sweden.
2. B2B / Wholesale Sales: Bedding products sold to business customers including hotels, campgrounds, bed and breakfast establishments, and retail dealers. B2B requires account registration with organization number. Separate pricing for business volume orders.
3. Factory Outlet Sales: Second-sorting (2:a sortering) and discontinued products sold directly to consumers at discounted prices through the company's factory shop (Fabriksshop) in Värnamo.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Värnamo Bedding manufactures and sells pillows, quilts, mattress protectors, bed linens, and bed textiles under the Varnamo of Sweden brand, all produced at its Värnamo, Sweden facility. The portfolio combines conventional cotton, down, and wool bedding with proprietary functional lines — TopCool moisture-wicking, Outlast temperature regulation, and Pro-Denso dust mite protection — sold directly to consumers, to hospitality businesses, and to retail dealers.

Product overview

Värnamo of Sweden is a Swedish manufacturer of bedding products (pillows, quilts, mattress protectors, bed linens) founded in 1951, producing all products in Sweden. The portfolio is organized around core bedding categories (Kuddar/Täcken/Bäddtextilier) supplemented by specialty technology sub-brands: Pro-Denso (dust mite allergen barriers via special-woven fabric) and Topcool/Outlast (temperature and moisture management — Topcool transports moisture away; Outlast uses NASA-derived Phase Change Materials to regulate temperature). Additional products include throws/plaids (plädar), pillow and mattress protectors, bed skirts (kantklädsel/sängkjolar), bed covers (sängklädsel), plastic-coated terry (plastad frotté PU) for liquid protection, and pillowcases/sheets in organic cotton. A second-sorting (2:a sortering) line sells factory-second products at reduced prices, available through the company's own factory shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Pillows (Kuddar) Swedish-manufactured pillows in multiple styles and fills (ball fiber, down-feel microfiber, inner cushions), in sizes from 50x50 to 70x100, with several lines in organic cotton cambric. Product lines include Anemon, Blåklocka, and 406 series. Sold to private consumers and B2B customers.
• Quilts and Blankets (Täcken) Swedish-manufactured quilts in multiple warmth levels (sval, medium, varm, extra varm) and materials including organic cotton percale, organic cotton cambric, polyester/cotton blends, microfiber, and wool. Standard sizes 150x200 or 150x210. Backed by a 10-year warranty on seams and leak tightness.
• Mattress Protectors (Madrasskydd) Mattress protectors including the Topcool functional line (moisture-wicking fabric with Softcool fiber filling) and standard protectors in multiple sizes from 80x200 to 210x210.
• Bed Linens (Bäddtextilier) Duvet covers, fitted sheets, pillowcases, and bed sets in organic cotton satin and percale, including the Vittaryd and Almvik lines and the Sängklädsel elastic bed cover in stretch terry (80% cotton / 20% polyamide).
• Throws and Plaids (Plädar) Decorative throws and plaids in cotton/polyester blends, including the Square, Florens, and Sancho lines, in standard 150x200 cm size.
• Topcool Functional Material Line Branded line of bedding products using Topcool moisture-wicking fabric (60% polyester TopCool, 39.4% polyester, 0.6% Carbon) with Softcool fiber filling to channel moisture away from the body for a more comfortable sleep environment.
• Outlast Temperature Regulation Line Branded line of bedding products using NASA-developed Phase Change Material (PCM) technology that absorbs, stores, and releases heat to maintain an even temperature in bed. Studies show Outlast products can reduce sweat production by 30–50%. Applied to mattress protectors and quilts.
• Pro-Denso Mite-Barrier Line Specialty textile range of mattress covers, pillow covers, and quilt covers made from tightly woven fabric that breathes while blocking dust mites and their allergens. Suitable for people with established dust mite allergies; washable at 60–95°C without degradation.
• Pillow Protectors (Kuddskydd Jersey) Pillow protectors in white cotton jersey with zipper closure, available in sizes 50x60, 50x90, and 65x90. Designed to extend pillow lifespan.
• Bed Skirts and Bed Covers (Kantklädsel / Sängklädsel) Bed skirts (ribbed stretch quality, 98% polyester / 2% elastane) with sewn corners and tie bands, plus elastic bed covers/box spring covers in stretch terry (80% cotton / 20% polyamide). Available in white and gray.
• B2B Bed Skirts and Valances (Sängkjolar) B2B-exclusive bed skirts in multiple qualities and two height options (42 cm and 52 cm), including the Lina line (cotton/polyester blend, smooth quality) and the Tilda line (polyester). Available to business customers via the B2B portal.
• Plastic-Coated Terry PU Mattress Protectors Liquid-tight mattress protectors in terry cloth with PU coating, available in sizes from 90x200 to 180x200. Protects the mattress from fluids. Available exclusively via the B2B portal.
• B2B Pillowcases and Sheets (Örngott & Lakan) B2B-exclusive pillowcases and undersheets in organic cotton satin and percale, including the Art. 222 series in organic cotton satin and the Art. 421 satin pillowcases. Available to business customers via the B2B portal.
• Factory Shop (Fabriksshop) Outlet Physical factory outlet store at Bangårdsgatan 107 in Värnamo, open Tuesday and Thursday afternoons. Sells second-sorting (2:a sortering) pillows and quilts with minor cosmetic imperfections at discounted prices.

Quantifiable outcome

• Outlast products can reduce sweat production by 30-50%
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• KlarnacoreTechnology or IntegrationPayment processing partner providing card payments, invoice (faktura), and installment payment options (Klarna Konto up to 24 months). Handles PCI-DSS compliant card transaction processing with 3D-Secure. Klarna shares personal data (contact and order information) with Varnamo of Sweden for payment processing.
• PostNordcoreChannel Partner/ Reseller/ DistributorLogistics partner for all shipments. Orders are sent via PostNord Mypack to the nearest pickup point to the delivery address. All shipments are insured by Värnamo Sängkläder AB.
• Svanen (Nordic Swan Ecolabel)strategicOthersSwan ecolabel certification obtained February 2, 2026, covering both manufacturer and product licenses. Products must meet strict criteria for fibers (organic, recycled, or renewable), labor rights (ILO conventions), and chemical safety. Swan-labeled products launching fall/winter 2026.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• H&M Home: Mass-market Scandinavian home textiles retail brand with global e-commerce presence. Comparable to Värnamo as a broad incumbent competing across pillows, quilts, and bedding linens via DTC e-commerce.
• DUXIANA: Swedish premium bed and bedding brand with factory in Sweden and global retail. Comparable to Värnamo in Swedish manufacturing heritage, premium sleep category focus, and direct-to-consumer + B2B hospitality channel structure.
• IKEA (Textile/Textil collection): Global home furnishings leader with substantial bedding assortment under its own textile collections. Comparable to Värnamo as a broad incumbent in Swedish/Nordic bedding retail, though positioned at a far lower price tier with massive scale.
• JYSK: Pan-Nordic mass-market home goods retailer carrying its own bedding lines including pillows, duvets, and mattress protectors. Comparable to Värnamo as a Nordic incumbent in the bedding category, overlapping in product mix though operating at lower price points and retail scale.
• Hästens: Swedish heritage bed and bedding manufacturer with worldwide premium positioning. Comparable to Värnamo Bedding in Swedish craftsmanship, premium pricing, and use of natural materials in sleep products.

Direct peers

• Himla: Swedish home textile brand producing bedding, linens, and curtains with a similar design-led, mid-to-premium Scandinavian aesthetic. Comparable to Värnamo as a direct Swedish home-textile peer in the bedding category.
• CURA of Sweden: Swedish bedding brand focused on adjustable beds, mattresses, and bedding accessories with Scandinavian design. Comparable to Värnamo as a Swedish-headquartered DTC bedding brand with overlapping customer base (sleep-conscious Nordic consumers).
• Klippans Yllefabrik: Swedish heritage textile manufacturer producing throws, blankets, and home textiles from a single Swedish facility. Comparable to Värnamo in Swedish-made positioning, heritage brand status, and DTC + retail distribution in the Nordics.

Emerging players

• Brooklinen: US-based DTC premium bedding brand offering sheets, pillows, and quilts sold direct-to-consumer. Comparable to Värnamo in the mid-premium DTC bedding niche, though scaled and targeted at the US market rather than the Nordics.
• Scandia Home: Premium down and bedding brand selling pillows, duvets, and linens primarily through DTC channels in Europe and the US. Comparable to Värnamo in product mix (down pillows/quilts), European positioning, and reliance on third-party certifications (Downpass, Nomite equivalents).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VarnamoofSweden
• LinkedInlinkedin.com/company/varnamo-of-sweden
• Instagraminstagram.com/Varnamoofsweden
• Xx.com/varnamoofsweden

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Värnamo Bedding