See Through
See Through designs and prototypes CBCT radiological equipment for dental diagnostics and treatment planning, operating as a design entity within the W&H Group and serving dental practices, education institutions, and hospital departments worldwide.
- Company typePrivate
- Founded1890
- HeadquartersBrusaporco, Italy
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What See Through does
See Through provides design and prototyping of radiological equipment for the medical and dental sectors. The entity operates as a specialized design house within the broader W&H Group, an Austrian-headquartered dental technology company founded in 1890. See Through's primary commercial outputs are the Seethrough Flex and Seethrough Max CBCT (Cone Beam Computed Tomography) imaging devices, which support dental professionals in diagnostics, treatment planning, and clinical workflow integration. The Seethrough line was recognized with the Red Dot Award 2026 for design excellence focused on usability, clarity, and clinical efficiency.
The business model centers on hardware sales of capital dental imaging equipment, priced via quote-based requests and typically structured as multi-year contracts. See Through does not sell direct to end customers; instead, products are commercialized through the W&H Group's authorized dealer network, regional subsidiaries (e.g., W&H Impex Inc. in Ontario, Canada for North America), and the W&H Shop 24/7 e-commerce webstore. The customer base spans dental practices and clinics (primary), dental education institutions, and hospital dental departments, distributed across more than 130 countries. Production for the W&H portfolio is located in Austria, Italy, and Sweden, and post-sale support is delivered via the W&H ProService network.
The Seethrough CBCT devices are positioned to interoperate with W&H's broader dental portfolio (Implantmed Plus surgical devices, Piezomed module, Lexa sterilizers, Synea handpieces) and the W&H AIMS integrated practice management platform, supporting cross-sell into implantology, oral surgery, restoration, sterilization, and laboratory workflows. See Through's value proposition rests on miniaturized-form-factor CBCT design, the W&H Group's 135-year brand heritage, proprietary technologies (e.g., ScratchBlocker coating, sterilizable LEDs in handpieces), and a global service and distribution footprint.
See Through firmographics
Firmographics- Name
- See Through
- Legal name
- W&H Impex Inc.
- Website
- https://seethrough.one
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- See Through designs and prototypes CBCT radiological equipment for dental diagnostics and treatment planning, operating as a design entity within the W&H Group and serving dental practices, education institutions, and hospital departments worldwide.
- Ownership category
- akta.pro rank
See Through industry classification
Industry- Product category
- Dental Imaging Equipment
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Dental Equipment & Supplies (3843), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Cone Beam CT (CBCT) Imaging Centers (HLABAIAC)
- akta.pro secondary industry
- Dental Imaging Equipment Service, Calibration & QA Providers (HLABAIAL)
Keywords
Where See Through is headquartered
LocationHeadquarters
- HQ city
- Brusaporco
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
See Through business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Hardware Sales - Dental Imaging Equipment: Sale of CBCT (Cone Beam Computed Tomography) devices including Seethrough Flex and Seethrough Max for dental diagnostics and treatment planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for CBCT devices |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
See Through product offering
Product offeringCore offering
See Through designs and prototypes radiological (CBCT – Cone Beam Computed Tomography) equipment for the medical and dental sectors. Its flagship products are the Seethrough Flex and Seethrough Max CBCT devices, which support dental professionals in diagnostics and treatment planning with a focus on miniaturized form factor, usability, clarity, and integration into clinical workflows. These devices were recognized with the Red Dot Design Award 2026 for design excellence.
Product overview
W&H is a dental technology company offering a comprehensive portfolio of dental tools and supplies organized across six main product categories: Restoration & Prosthetics (turbines, handpieces, motors), Sterilization & Maintenance (sterilizers, reprocessing devices), Oral Surgery & Implantology (surgical devices, Piezomed instruments, SmartPeg), Prophylaxis & Periodontology (piezo scalers, cordless devices), and Dental Laboratory equipment. Key branded products include the Synea turbine and handpiece series, Lexa/Lexa Plus sterilizers, Implantmed Plus surgical device, and the Piezomed piezosurgery module. The portfolio also includes the Seethrough Flex and Seethrough Max CBCT devices for diagnostics. The company supports its products through the W&H AIMS management platform and W&H ProService maintenance network spanning over 130 countries. Production is located in Austria, Italy, and Sweden.
Differentiator
Problem solved
Functional benefit
Brands
- Seethrough: CBCT (Cone Beam Computed Tomography) devices including Seethrough Flex and Seethrough Max, recognized with Red Dot Award 2026 for design excellence.
- Synea
- Lexa
- Implantmed
- Piezomed
- W&H AIMS
Products and services
- Seethrough Flex CBCT Device CBCT (Cone Beam Computed Tomography) device designed and prototyped to support dental professionals in diagnostics and treatment planning, with miniaturized form factor and a design approach emphasizing usability and clinical workflow efficiency.
- Seethrough Max CBCT Device CBCT (Cone Beam Computed Tomography) device designed and prototyped to support dental professionals in diagnostics and treatment planning, with emphasis on clinical workflow integration and design-driven usability.
Companies that use See Through
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
See Through technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
See Through partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
See Through competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
See Through social profiles
Digital presenceSee Through financial estimates
Financial estimateRevenue estimate
Valuation estimate
See Through leadership team
Management profileNumber of profiles
See Through subsidiaries and ownership
Company hierarchySubsidiaries1 record
See Through funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
See Through M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about See Through
What does See Through do?
See Through designs and prototypes radiological (CBCT – Cone Beam Computed Tomography) equipment for the medical and dental sectors. Its flagship products are the Seethrough Flex and Seethrough Max CBCT devices, which support dental professionals in diagnostics and treatment planning with a focus on miniaturized form factor, usability, clarity, and integration into clinical workflows. These devices were recognized with the Red Dot Design Award 2026 for design excellence.
Is See Through a public or private company?
See Through is a private company. It is classified as corporate owned and is currently operating.
When was See Through founded?
See Through was founded in 1890. It employs 1 to 10 people.
Where is See Through based?
See Through is headquartered in Brusaporco, Italy, in the Europe region.
How does See Through make money?
One revenue line is on record: hardware Sales - Dental Imaging Equipment.
Does See Through have an API?
No public API is recorded for See Through.
What industry is See Through in?
See Through's product category is Dental Imaging Equipment. Its primary akta.pro industry code is HLABAIAC, Cone Beam CT (CBCT) Imaging Centers, with a secondary code of HLABAIAL, Dental Imaging Equipment Service, Calibration & QA Providers. Its NAICS code is 339114 and its SIC code is 3843.