R2H

What R2H does

R2H B.V. is a private Dutch software development bureau headquartered in Dongen, Netherlands, founded in 2001 by Richard van Tilborg. The firm employs four developers and delivers custom web applications, IoT solutions, dealer portals, hybrid mobile apps, and Joomla-based websites and webshops for Dutch mid-sized organizations, government entities, and educational institutions. Its core technology stack is centered on PHP, Laravel, and the Joomla CMS, with IoT solutions built on AWS IoT Core and integrations into third-party systems such as Exact Online (ERP), SGI Compliance Werkplanner, and iDEAL/Wero payments.

The company operates four product lines: Standard Joomla-based CMS websites, Advanced Websites & Webshops, Custom Software & IoT, and Hybrid Apps, supplemented by Joomla extension development, training, and maintenance services. Notable client work includes dealer portals for Panasonic Powertools (now extended into Germany via Imotec GmbH) and Nordic Fire (60+ domains, bidirectional Exact Online integration), IoT air-pressure monitoring for Airtocheck, education platforms for HiRO/Schooljudo and ZangExpress, and websites for multiple Dutch municipalities. Team member Rick Spaan has served as chairman of Stichting Joomla Nederland since 2022, providing the firm with a leadership position in the Dutch Joomla community.

R2H's business model is project-based custom development (fixed price or time-and-materials), supplemented by recurring revenue from maintenance contracts (monthly retainer or 'strippenkaart' prepaid hours), web hosting, and Joomla training. Go-to-market is sales-led and direct: customers engage via phone, email, or the website contact form and work directly with developers — no account managers or ticket systems. Marketing relies on a content library of 150+ blog articles, case studies, JoomlaDagen community events, and referral, with additional channel revenue via technical partnerships with creative agencies.

Name

R2H

Legal name

R2H B.V.

Website

https://r2h.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dongen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Software Development: Builds custom web applications, IoT solutions, dealer portals, and dashboard systems. Project-based pricing with fixed price or time-and-materials billing.
2. Website and Webshop Development: Creates websites, webshops using Joomla and WordPress CMS platforms. Pricing varies by complexity.
3. Maintenance Contracts: Ongoing technical maintenance, updates, backups, and support services via monthly retainer or strippenkaart (prepaid hours) model.
4. Joomla Training: Custom training programs for organizations on Joomla CMS management and best practices.
5. Web Hosting Services: Domain registration and web hosting services for deployed solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

R2H is a Dutch software development bureau that designs and builds custom web applications, CMS-based websites, e-commerce webshops, IoT dashboards, dealer portals, and hybrid mobile apps for organizations. Their work is anchored in PHP, Laravel, and Joomla CMS, with IoT solutions built on AWS IoT Core. They complement project delivery with ongoing maintenance contracts, Joomla training, web hosting, and domain registration services.

Product overview

R2H is a Dutch software development bureau specializing in web development, IoT solutions, and cloud software. The product portfolio consists of four core offerings: Standard Websites (Joomla-based CMS), Advanced Websites & Webshops, Custom Software & IoT Solutions, and Hybrid Apps. These are complemented by extension development and training services. The company primarily uses PHP, Laravel, and Joomla as foundational technologies, and develops IoT solutions using AWS IoT Core for cloud connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Websites (met CMS) Joomla-based content-managed websites built for organizations that need an informative online presence with easy content management capabilities.
• Advanced Websites & Webshops Feature-rich websites and e-commerce platforms including product catalogs, online booking systems, and integrated marketing functionality.
• Custom Software & IoT Tailored software solutions including IoT dashboards, dealer portals, customer portals, and cloud-connected applications integrated with AWS IoT Core.
• Hybrid Apps Cross-platform mobile applications for iPhone and Android, built using web technologies to provide native-like functionality.
• Joomla Extension Development Custom component, module, plugin, and template development for Joomla CMS including customer portals, reservation systems, dashboard environments, API integrations, and workflow systems.
• Joomla Training Customized training programs for professionals with Joomla experience, covering website structure, extensions management, content management, security, and optimization.

Quantifiable outcome

• Multi-language dealer portal expanded internationally through German partner acquisition
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Imotec GmbH (Panasonic Germany)minorChannel Partner/ Reseller/ DistributorGerman Panasonic partner that adopted and now operates the dealer portal originally built for Panasonic Powertools Netherlands. Portal expanded with multi-language support for international use.
• IJsfonteincoreStrategic or Co-development PartnerIJsfontein developed the visual design for HDI's MQ Scan app, which R2H then technically implemented as a hybrid mobile application.
• Exact OnlinecoreTechnology or IntegrationREST API integration between Nordic Fire's B2B dealer portal and Exact Online ERP system, working bidirectionally to prevent manual work.
• Stichting Joomla NederlandcoreStrategic or Co-development PartnerR2H team member Rick Spaan serves as chairman. Organization runs JoomlaDagen annual event and manages joomlacommunity.nl platform. R2H actively contributes to Joomla ecosystem development.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lullabot: US-based open-source CMS (Drupal, similar CMS profile to Joomla) development agency with comparable community-credibility model, training services, and enterprise custom builds. Closest international analog in business model and community-led GTM.
• Tam Tam: Dutch digital agency of comparable profile building websites, custom applications, and platform integrations for Dutch mid-market and government clients. Both operate as full-service Dutch technical partners with similar project-based and retainer revenue mix.
• Miramedia: Dutch creative-technical agency building CMS-driven websites, webshops, and custom applications for Dutch SMB and public-sector clients. Overlaps directly with R2H's CMS-website and custom-development offering.
• Iquality: Boutique Dutch digital agency specialized in custom web applications, integrations, and platform builds for similar mid-market Dutch customers. Comparable in size, technology stack (PHP/Laravel/open-source), and GTM focus on direct technical engagement.

Emerging players

• Netguru: Mid-sized European custom software and web-development consultancy delivering similar custom web applications, ERP integrations, and IoT/dashboard work for enterprise clients. Comparable technology stack and project model, though significantly larger scale.
• Yalantis: Custom software development agency building web platforms, IoT/connected device solutions, and B2B portals with API integrations. Direct overlap on IoT dashboards, ERP-integrated dealer portals, and hybrid mobile apps.

Broad incumbents

• Dept Agency: Large Dutch/global digital agency with overlapping capabilities in CMS-driven sites, custom platforms, and IoT/digital-product engineering. Competes for the same Dutch mid-market and government RFPs but at significantly larger scale and broader scope.
• Valtech: European digital services firm with deep custom-platform, integration, and connected-product practices that overlap with R2H's custom software and IoT offerings. Larger international incumbent competing for the same enterprise and public-sector budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R2H