What Bellclick does

Bellclick (株式会社ベルクリック) is a privately held Japanese call center and BPO services company founded in August 2007 and headquartered in Kita-ku, Osaka. It operates as a subsidiary within the SoftBank Group ecosystem, providing three integrated service pillars — Sales Promotion (product sales and promotion via telephone), Customer Support (consultation and problem resolution), and Test Marketing (monitoring, data collection, and analysis) — to enterprise clients, with SoftBank Corp and PayPay Corporation as the named anchor customers. A proprietary in-house Video Customer Service system launched in February 2024 extends its offering beyond voice into real-time visual customer interactions. Geographic scope is domestic, concentrated in the Kansai region, with two Osaka offices (Kita-ku headquarters and the Nishi-Umeda branch).

The company monetizes via B2B managed services and professional services engagements delivered through direct enterprise sales to major telecommunications and brand clients. Pricing is quote-based and not publicly disclosed; the company is privately held with registered capital of 23 million yen and no disclosed funding rounds. Operations are supported by ISO/IEC 27001:2022 / JIS Q 27001:2023 and COPC standards certifications, enabling enterprise-grade compliance. The workforce is structured as 39% full-time and 61% part-time, is 65% female, and skews young (50% in their 20s); recruitment uses two full-time tracks (Expert Course at ¥200,000/month plus incentives, and Career Path Course at ¥230,000/month). The publicly stated Vision 2030 targets 4 billion yen in revenue and 1,000 total staff members. Leadership is led by President and Representative Director Takagi Jin (高木 仁), supported by a Managing Director and department heads covering sales, compliance, and execution.

The strategic positioning is explicitly human-centered in opposition to AI-driven self-service: Bellclick's stated thesis is that automated responses, while improving, cannot replicate the empathetic communication required for complex customer needs, and the company's differentiator is hospitality (omotenashi) delivered via human agents augmented by its video support platform. Marketing is conducted through an organic social media presence across Facebook, X, Instagram, TikTok, and YouTube, primarily serving employer branding and top-of-funnel awareness. The company's moat rests on its structural lock-in as a SoftBank Group captive BPO, a talent-friendly operating culture that supports service quality in a labor-intensive model, and modest data advantage accumulated through test marketing operations.

Name

Bellclick

Legal name

株式会社ベルクリック

Website

https://bellclick.jp

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bellclick is a privately held Osaka-based call center and BPO services company, founded in 2007, that provides sales promotion, customer support, and test marketing — augmented by an in-house video support platform — primarily to SoftBank Group enterprise clients including SoftBank Corp and PayPay Corporation.

Ownership category

akta.pro rank

Product category

Call Center and Business Process Outsourcing Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Advertising Agencies (7311), Communications Services, Nec (4899)

akta.pro primary industry

Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC)

akta.pro secondary industries

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), Call Center/Telemarketing & Outbound Customer Engagement (MPAAAIAN)

Keywords

• Call center services
• Customer support outsourcing
• Sales promotion
• Test marketing
• Video customer service

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Call Center / BPO Services: Provides customer service, sales promotion, and test marketing services to major telecommunications companies, primarily SoftBank Group. Services include customer support, product sales, and market research through their call center operations.
2. Sales Promotion: Product promotion and sales services delivered through call center operations for client companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bellclick operates a B2B call center and business process outsourcing business serving major telecommunications companies (primarily SoftBank Group). It delivers three integrated service pillars: Sales Promotion (product sales and promotional outreach via telephone), Customer Support (consultation and problem resolution), and Test Marketing (monitoring and market intelligence collection). The firm augments these services with a proprietary in-house developed Video Customer Service system launched in February 2024.

Product overview

Bellclick operates as a unified call center services company offering three integrated service pillars: Sales Promotion (direct product sales and promotion via telephone), Customer Support (consultation desk and problem resolution), and Test Marketing (monitoring, data collection, and analysis). A notable self-developed technology platform — the Video Customer Service system launched in February 2024 — augments traditional phone-based support with real-time video interactions, all built around the company's philosophy of human-centered hospitality (思いやり/ホスピタリティ).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Vision 2030: Achieve 40 billion yen in sales revenue and employ 1,000 staff members

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SoftBank Corp (ソフトバンク株式会社)coreStrategic or Co-development Partner · 1 August 2007Primary strategic partner and main client. Bellclick operates as a call center and customer service provider for SoftBank Group companies, handling customer service, sales promotion, and test marketing services. This is the core business relationship for Bellclick.

Scale indicators4 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• Persol Holdings: Large Japanese HR services and BPO group with a substantial contact center outsourcing business (Persol Process & Technology) serving enterprise clients across industries, much larger scale than Bellclick.
• KDDI (in-house contact center operations): Major Japanese telecom that operates large in-house and outsourced contact center operations for its own customer base, representing a direct alternative to Bellclick's services and a potential competitor for telecom BPO contracts.
• Recruit Holdings: Diversified Japanese services group with staffing and BPO operations serving enterprise customer support and sales promotion needs, much larger and broader than Bellclick but competing for similar enterprise wallet share.

Direct peers

• trans-cosmos: One of Japan's largest BPO and contact center outsourcing companies, providing inbound/outbound call center, sales promotion, and digital customer experience services to enterprise clients — directly comparable to Bellclick's three service pillars.
• NTT Marketing Act: Contact center and telemarketing subsidiary of NTT, offering inbound customer support, outbound sales, and market research services to telecom and enterprise clients, comparable to Bellclick's call center operations.
• Altius Link: Japanese BPO and contact center outsourcing company (formerly part of NTT group) providing customer support, telemarketing, and back-office services to enterprise clients including telcos and fintechs.
• FCTI (Future Communication Technology Inc.): Japan-based contact center and BPO provider offering inbound customer support, telemarketing, and sales promotion services to telecom and financial services clients — closely comparable to Bellclick's profile.
• Bell-Park: Japan-listed contact center and telecom sales/distribution outsourcing company serving major carriers, with similar sales promotion and customer support offerings to enterprise telecom clients like Bellclick.

Regional players

• Will Group: Japan-focused staffing and BPO group that operates contact center and sales outsourcing services domestically, comparable to Bellclick's labor-intensive BPO model at a similar regional scale.
• Fullcast Holdings: Japan-based staffing and BPO company that provides short-term and contact center staffing, sales promotion, and outsourcing services with a similar reliance on a flexible part-time workforce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bellclickto
• YouTubeyoutube.com/@bellclick.official?si=kAveriAF0LaEUYEu
• Facebookfacebook.com/bellcilck1213
• Instagraminstagram.com/bellclick.official
• TikToktiktok.com/@bellclick.official?is_from_webapp=1&sender_device=pc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellclick