Barton-on-Sea Golf Club

What Barton-on-Sea Golf Club does

Barton-on-Sea Golf Club is a private members' golf club founded in 1897, located on a coastal cliff-top in New Milton, Hampshire, on the south coast of England between Christchurch and Lymington. The club operates a 27-hole golf course combining the original 1932 Harry Colt design with newer holes designed by J. Hamilton Stutt completed in 1992, with drainage that supports year-round play. It also operates a clubhouse with bar and restaurant, a 300-yard driving range with short game area and putting greens, an indoor studio with GC Quad launch monitor and golf simulator, and a pro shop carrying major brands (TaylorMade, Callaway, Ping, Titleist, FootJoy). Three PGA professionals deliver individual and group coaching, custom fitting, and retail through Peter Rodgers Golf Ltd.

The business model is multi-stream. Recurring revenue comes from annual membership subscriptions across eight tiers — Full (£2,050 plus £1,500 entrance and £400 shares), Country (£1,230), Associate Weekend (£1,215, capped at 30 members aged 25-45), Colt (£465-£600), Student (£315), Junior (£175), Intermediate, and Social — with members owning shares in the club. Transactional revenue includes green fees from visiting golfers, society packages at £110-£155 per person (minimum 12 persons), open competition entries, driving range ball tokens, simulator bookings at £20/hour, coaching at £21-£30 per half hour, pro shop hardware sales, and clubhouse F&B including Sunday lunches. Reciprocal playing arrangements with 12 other top clubs are restricted to Full members over 18, creating a tiered loyalty structure.

The go-to-market is direct-to-consumer through the club's website, telephone enquiries, email, Facebook, and Instagram, with member referrals and visitor reviews cited as a key acquisition channel. The club has approximately 11-50 employees including three PGA professionals, a receptionist, finance, membership/new business, house manager, and an off-course leadership including a Child Welfare Officer (formerly General Manager). Barton-on-Sea Golf Club is affiliated with England Golf, holds Safegolf Accreditation (2025), and operates under the Intelligent Golf platform for member management and competition entry.

Name

Barton-on-Sea Golf Club

Legal name

Barton-on-Sea Golf Club

Website

https://bosgc.co.uk

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

11–50 employees

Short description

Barton-on-Sea Golf Club is a private members' golf club founded in 1897 in New Milton, Hampshire, operating a 27-hole coastal course with pro shop, coaching, simulator, and clubhouse F&B for members, visitors, and golf societies.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private members golf club
• Golf course and facilities
• Golf coaching services
• Society golf days
• Golf membership subscriptions

Headquarters

HQ city

New Milton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Golf Membership Subscriptions: Annual membership subscriptions from various categories including Full, Country, Intermediate, Colt, Student, Junior, and Associate Weekend members. Subscriptions range from £175 (Junior) to £2,050 (Full members) annually plus entrance fees and shares.
2. Society Bookings: Package bookings for golf societies including coffee, lunch, and 18-36 holes of golf. Prices range from £110-£155 per person depending on package selected.
3. Visitor Green Fees: Green fee revenue from visiting golfers, with County Card arrangements for discounted play at specific times.
4. Golf Coaching: Individual and group coaching sessions from PGA professionals. Coaching rates from £21-£30 per half hour lesson.
5. Pro Shop Retail: Golf equipment and apparel retail through the pro shop, including demo equipment from TaylorMade, Callaway, Ping, Titleist, and other major brands.
6. Food and Beverage: Clubhouse bar and restaurant catering, including Sunday lunches and society dining packages.
7. Golf Simulator/Studio Bookings: Indoor simulator golf at £20 per hour for up to 4 players, with 10 courses available.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Barton-on-Sea Golf Club is a private members' golf club founded in 1897 that sells and delivers access to a 27-hole coastal cliff-top golf course combined with professional services. Its core offerings include annual membership subscriptions (Full, Country, Intermediate, Colt, Student, Junior, Associate Weekend categories), visitor green fees, society golf day packages, PGA professional coaching, custom club fitting using a GC Quad Launch Monitor, indoor simulator golf, a pro shop retailing leading equipment brands, and clubhouse food and beverage including Sunday lunches. The club operates three loops of 9 holes combining a historic Harry Colt design with J.Hamilton Stutt extensions, supported by a 300-yard driving range and short game practice facilities.

Product overview

Barton-on-Sea Golf Club is a private members' club founded in 1897 offering a unified set of golfing services centered around its 27-hole golf course. The product portfolio comprises three interconnected offerings: (1) the core 27-hole golf course with three loops of 9 holes providing varied play; (2) the Professional services including Pro Shop, coaching facilities with GASP video analysis, custom fitting using GC Quad Launch Monitor technology, and indoor golf simulator; and (3) clubhouse amenities with bar, restaurant, and Sunday lunch. The club utilises the Intelligent Golf platform for member management, competition organisation, and World Handicap System synchronisation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Club established 1897 - over 125 years of history
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• CODA Music & Arts TrustminorOthers · 1 January 2025Barton-on-Sea Golf Club's chosen charity for 2025-26. CODA Music & Arts Trust provides music and arts services in the local community.
• Peter Rodgers Golf LtdcoreStrategic or Co-development PartnerPeter Rodgers Golf Ltd operates the Pro Shop at Barton-on-Sea Golf Club. Peter Rodgers is Head Professional with 34 years experience, supported by John Bullen and Josh Caffyn. They provide coaching, custom fitting, and retail services.
• England GolfcoreOthersNational governing body for golf in England. BOSGC is affiliated and participates in World Handicap System, Respect in Golf programme, and GolfMark accreditation.
• 12 Reciprocal Golf ClubscoreOthersReciprocal arrangements with 12 other top clubs (Full playing members over 18 only, excluding Country and Associate Weekend members). Most offer free golf midweek, some charge guest rate. Many are venues for county championships.
• Intelligent GolfcoreTechnology or IntegrationWebsite and competition management platform provider. Powers online membership login, competition entries, WHS synchronization, and club management.
• Local Accommodation ProvidersminorGTM or Marketing PartnerClub maintains 'Where to Stay' page with recommendations for nearby accommodation including Chewton Glen Hotel & Spa, The Beach House, Watersedge Guest House, The Cliff House Hotel, South Lawn Hotel, Christchurch Harbour Hotel, Careys Manor & SenSpa, Premier Inn, Rhinefield House Hotel, Cottage Lodge, Stanwell House, and New Forest Holiday parks.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Others

• Intelligent Golf: Software platform provider that powers Barton-on-Sea's competition management, member login and WHS synchronisation. A core enabling technology rather than a competitor, but a useful reference for comparable club-management technology stacks.

Broad incumbents

• Wentworth Club: UK's most prominent private members' golf club. As a broad incumbent it operates across hospitality, F&B, real estate (residential members) and event hosting - benchmark for premium full-member economics and reciprocal arrangements.
• England Golf: National governing body for golf in England - direct affiliation partner of Barton-on-Sea. Sets handicapping rules, safeguarding standards (Safegolf, GolfMark, Respect in Golf) and provides the structural framework for member-club accreditation.

Direct peers

• Brokenhurst Manor Golf Club: Premier private members' club in the New Forest, Hampshire, within ~10 miles of Barton-on-Sea. Competes for the same Full-membership prospect pool and offers a similar multi-tier membership model with visitor green fee access.
• Parkstone Golf Club: Championship heathland members' club in Poole, Dorset. Similar full-membership proposition, society bookings and visitor play structure, targeting overlapping south-coast demographic.
• Royal Lymington & Pennington Golf Club: Private members' club in Lymington, Hampshire, located minutes from Barton-on-Sea. Same coastal south-coast catchment, similar Full-member subscription structure, comparable target demographic of local golfers and visitors.
• Ferndown Golf Club: Dorset-based heathland private club, often cited among the UK's top-ranked courses. Competes with Barton-on-Sea for prestige memberships and reciprocal-club partnerships, and is a recognised south-coast benchmark.
• Remedy Oak Golf Club: Dorset-based private members' club operating as a club, society and resort venue. Comparable pricing structure and amenity mix including a clubhouse with F&B, fitting and coaching services.
• Broadstone Golf Club: Members-only heathland club near Poole, Dorset, with a strong tradition of club competitions and a reciprocal network. Direct comparator for Barton-on-Sea's full-membership and reciprocal-club value proposition.
• Highcliffe Golf Club: Members' club in Highcliffe, Dorset, immediately adjacent to Barton-on-Sea along the south coast. Directly competes for members and visiting golfers in the same Christchurch Bay geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/bartononseagolfclubofficial
• Xx.com/bartononseagolf

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barton-on-Sea Golf Club