DIAMIR Adventure Travel

What DIAMIR Adventure Travel does

DIAMIR Adventure Travel (legal name: DIAMIR Erlebnisreisen) is a privately-held German adventure travel tour operator founded in 2000 and headquartered in Dresden, with a workforce of 51-100 employees. The company curates and sells small-group adventure travel packages and customized private itineraries to German-speaking travelers across more than 170 countries and all seven continents, organized around eight core themes: safaris & wildlife, nature travel, cultural travel, hiking & active travel, photography travel, special tours, mountain expeditions, and expedition cruises. Group tours typically carry 4-14 participants over 8-21 day durations, priced from approximately 2,230 EUR to 6,370 EUR per person, while custom Individualreisen are available for groups as small as two persons.

The business operates without proprietary technology platforms — the offering is a human-curated, guide-led service. Distribution is primarily direct-to-consumer via the diamir.de website (trip search, destination browsing, online booking, blog, newsletter), supplemented by a travel agent reseller network for offline consultation and bookings. Marketing emphasizes content (travel blog, monthly travel calendar, in-person travel presentations) targeting German-speaking adventure travelers. The company differentiates on small-group intimacy, access to remote/off-the-beaten-path destinations, immersive local engagement (local eateries, cultural activities), 24/7 customer support 365 days a year, and formal sustainability commitments including a 2018 partnership with Wilderness International for rainforest-based CO2 offsetting and Travellife certification.

The company is managed by three Geschäftsführer (Managing Directors) — Markus Walter, Thomas Kimmel, and Jörg Ehrlich — under a founder/management-controlled ownership structure with no disclosed external investment or parent company. Revenue is not publicly disclosed; per-tour pricing and headcount scale suggest a mid-sized specialist operator with distributed consumer revenue and no enterprise/B2B anchor accounts.

Name

DIAMIR Adventure Travel

Legal name

DIAMIR Erlebnisreisen

Website

https://en.diamir.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

DIAMIR Adventure Travel (DIAMIR Erlebnisreisen) is a privately-held German tour operator founded in 2000, offering small-group and custom adventure travel across 170+ countries to German-speaking travelers, with 51-100 employees and headquarters in Dresden.

Ownership category

akta.pro rank

Product category

Adventure Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG), Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Luxury Multi-Day Tour Operators (THAKADAE), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

Keywords

• Adventure travel tours
• Small group tours
• Wildlife safaris
• Expedition cruises
• Mountain expeditions

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Group Tour Packages: DIAMIR sells pre-packaged group adventure tours to destinations worldwide, including flights, accommodation, guided activities, and some meals. Tours range from 8 to 21 days with group sizes typically between 4-14 participants. Pricing per person starting from approximately 2,230 EUR to 6,370 EUR depending on destination and duration.
2. Individual/Custom Tours: The company also offers customized individual travel itineraries for groups as small as 2 persons, providing tailored adventure travel experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

DIAMIR Adventure Travel is a German tour operator that sells packaged adventure travel experiences across more than 170 countries worldwide. Its offering consists of eight themed tour categories — safaris, nature travel, cultural travel, hiking and active travel, photo travel, special tours, mountain expeditions, and expedition cruises — delivered either as small-group scheduled departures (typically 4–14 participants) or as customized private itineraries for groups of two or more. Packages generally include flights, accommodation, guided activities, and some meals, with per-person pricing ranging from approximately 2,230 EUR to 6,370 EUR.

Product overview

DIAMIR Adventure Travel is a German adventure travel company offering a diverse portfolio of themed travel experiences across over 170 countries worldwide. The core offering consists of eight main product categories: Safari & Tiere (wildlife/safari tours), Naturreisen (nature travel), Kulturreisen (cultural travel), Wandern & Aktivreisen (hiking/active travel), Fotoreisen (photography tours), Sonderreisen (special/unconventional tours), Bergexpeditionen (mountain expeditions), and Expeditionskreuzfahrten (expedition cruises). These themed products are complemented by two booking formats—Gruppenreisen (small group tours with 4-254 participants and fixed dates) and Individualreisen (customized private tours for 2+ travelers). A travel calendar tool allows filtering tours by departure month. The company positions itself as a specialist in experiential adventure travel with a focus on authentic local immersion and sustainable tourism practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Safari & Tiere (Safari & Animals) Wildlife-focused travel experiences including safaris and animal observation tours, primarily in African destinations, sold to adventure travelers.
• Naturreisen (Nature Travel) Nature-focused trips featuring volcanic landscapes, national parks, and natural wonders worldwide.
• Kulturreisen (Cultural Travel) Cultural exploration tours including historical sites, archaeological wonders, and cultural experiences.
• Wandern & Aktivreisen (Hiking & Active Travel) Active adventure tours featuring hiking, trekking, and outdoor activities in diverse landscapes.
• Fotoreisen (Photo Travel) Photography-focused travel experiences designed for capturing landscapes, wildlife, and cultural scenes.
• Sonderreisen (Special Tours) Unconventional and unique travel experiences to extraordinary destinations off the typical tourist path.
• Bergexpeditionen (Mountain Expeditions) High-altitude trekking and mountaineering expeditions including peaks like Kilimanjaro and Mont Blanc.
• Expeditionskreuzfahrten (Expedition Cruises) Expedition-style cruises to remote regions including Arctic, Antarctic, and Pacific destinations.
• Gruppenreisen (Group Travel) Pre-planned small group tours with fixed departure dates, typically with 4-14 participants, including expedition cruises up to 254 participants.
• Individualreisen (Individual Travel) Customized private tours tailored to individual preferences, available for groups of 2 or more.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Wilderness InternationalcoreStrategic or Co-development Partner · 1 January 2018DIAMIR partners with Wilderness International for rainforest protection. The partnership enables the company to compensate for half of the CO2 footprint of their travels through rainforest conservation efforts. Customers can voluntarily offset the remaining CO2 portion through this partnership.
• TravellifeminorStrategic or Co-development PartnerDIAMIR is a Travellife Partner, indicating certification or membership in this sustainable tourism organization.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• G Adventures: Worldwide small-group adventure tour operator with strong content and digital distribution. Comparable to DIAMIR in small-group worldwide adventure tours, though at much larger global scale.
• Der Touristik: Major European tour operator group with packaged adventure, cultural, and expedition offerings. Competes with DIAMIR in the DACH market from a position of much greater scale and broader product portfolio.
• Intrepid Travel: Global small-group adventure travel company operating in 100+ countries. Comparable product model (small-group experiential adventure) though English-language and globally distributed versus DIAMIR's DACH focus.

Direct peers

• Wikinger Reisen: German active/adventure travel specialist covering hiking, trekking, and cycling worldwide. Comparable to DIAMIR in active-travel focus, mid-premium pricing, and German-speaking customer base.
• Djoser Reisen: German small-group adventure tour operator offering worldwide itineraries including Africa, Asia, and the Americas. Closely overlaps with DIAMIR on small-group (8-16 pax) format and DACH outbound customer base.
• Hauser Exkursionen: Munich-based German adventure tour operator focused on trekking, mountaineering, and expedition trips worldwide — directly comparable to DIAMIR on product mix, customer base (DACH adventure travelers), and small-group format.
• Explorer Fernreisen: Dresden-based German long-haul adventure tour operator. Direct geographic and product peer to DIAMIR with similar group formats and worldwide expedition/adventure focus.
• Studiosus Reisen: Large German cultural and experiential tour operator with worldwide itineraries and guided group tours. Overlaps with DIAMIR's cultural and special-tour themes, though Studiosus is significantly larger.
• Gebeco: German tour operator (part of DER Touristik) offering guided group and individual travel worldwide. Comparable in multi-day packaged-tour model and DACH customer base, with broader product range.

Emerging players

• Adventure Life: US-based small-group and custom adventure travel company covering Latin America, Africa, and polar regions. Comparable to DIAMIR's expedition cruises and custom small-group itineraries, though serving primarily North American customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/diamir
• Facebookfacebook.com/diamirerlebnisreisen
• LinkedInlinkedin.com/company/diamir-erlebnisreisen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIAMIR Adventure Travel