Casa Auto Timisoara

What Casa Auto Timisoara does

Casa Auto Timisoara (legally RMB Casa Auto Timisoara S.R.L.) is a multi-brand authorized automotive retailer and service provider based in Timisoara, Romania, founded in 1997 and operating for 27+ years. The company is authorized by Mercedes-Benz, Ford, and Hyundai for new vehicle sales and after-sales service, and complements these franchises with a multi-brand used vehicle operation (Auto Rulate), a Mercedes-Benz Certified pre-owned program, and a Bosch Car Service multi-brand workshop. All five facilities are co-located on Calea Sagului in Timisoara, including dedicated showrooms/service centers for each OEM, a new integrated Hyundai center of approximately 1,800 sqm, and the Bosch service stand.

The business operates across six revenue streams: new vehicle sales (one-time transactions across three OEM brands), used vehicle sales (certified pre-owned and multi-brand), after-sales service and repairs (warranty and post-warranty work, mechanical, bodywork, painting), OEM parts and accessories sales, trade-in/buyback services, and Business Solutions / fleet services for corporate accounts. Pricing is publicly disclosed for vehicles (€13,700–€247,000+ range) and quote-based for service. The dealer is part of the TiriacAuto network of 65 national locations, providing cross-location service availability and shared loyalty programs (Loyalty Club Tiriac Auto roadside assistance covering vehicles up to 20 years old).

The customer base is primarily individual retail consumers in western Romania, with a secondary fleet/business segment. The company employs 100+ staff and serves customers through physical showrooms, brand-specific subdomain websites, online booking, and social media channels. Technology is conventional for the dealership sector: OEM diagnostic systems, Google Analytics, Meta and Twitter advertising pixels, and GDPR consent management via Cookiebot, with no proprietary AI/ML capabilities disclosed. Revenue is not publicly disclosed.

Name

Casa Auto Timisoara

Legal name

RMB Casa Auto Timisoara S.R.L.

Website

https://casaautotimisoara.ro

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Casa Auto Timisoara is a multi-brand authorized automotive dealer in Timisoara, Romania, selling new and certified pre-owned Mercedes-Benz, Ford, and Hyundai vehicles, operating five co-located facilities including a Bosch Car Service multi-brand workshop, and serving retail consumers and corporate fleet customers as part of the 65-location TiriacAuto network.

Ownership category

akta.pro rank

Headquarters

HQ city

Timisoara

HQ country

Romania

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. New Vehicle Sales: Sale of new automobiles through authorized dealer agreements with Mercedes-Benz, Ford, and Hyundai. Revenue generated from retail vehicle transactions, including both standard sales and fleet/business sales.
2. Used Vehicle Sales (Auto Rulate): Sale of certified and warranted pre-owned vehicles through the Auto Rulate multimarca division. Offers both vehicles from their own stock and on-order used vehicles.
3. After-Sales Service and Repairs: Warranty and post-warranty maintenance, mechanical repairs, electronic diagnostics, bodywork, and painting services across all brands. Revenue from labor and parts for service operations.
4. Parts and Accessories Sales: Sale of original equipment manufacturer (OEM) spare parts and accessories for Mercedes-Benz, Ford, Hyundai, and all other brands through the Bosch Car Service and parts ordering system.
5. Trade-In and Buyback Services: Accepts used vehicles as trade-in towards purchase of new or used cars, providing valuation and purchase services for pre-owned vehicles.
6. Business Solutions / Fleet Services: Corporate fleet management and fleet vehicle sales solutions for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Casa Auto Timisoara operates as a multi-brand authorized automotive dealer in Timisoara, Romania, selling new Mercedes-Benz, Ford, and Hyundai vehicles alongside certified pre-owned and multi-brand used vehicles, and providing comprehensive after-sales services including authorized brand servicing, Bosch Car Service multi-brand repair, bodywork and painting, OEM and remanufactured parts, trade-in/buyback, fleet/business solutions, and complimentary roadside assistance through the Loyalty Club Tiriac Auto program.

Product overview

Casa Auto Timisoara operates as a multi-brand authorized dealership providing new and certified pre-owned vehicle sales (Mercedes-Benz, Ford, Hyundai, and multi-brand used vehicles), comprehensive after-sales service through authorized brand workshops and Bosch Car Service multi-brand facilities, and ancillary automotive services including trade-in/buyback, roadside assistance, loaner vehicles, bodywork/painting, and parts sales. The company is part of the Tiriac Auto dealer network covering 65 locations nationwide and serves as an authorized sales and service center for Mercedes-Benz, Ford, and Hyundai brands, while also offering certified used vehicles and multi-brand service through Bosch Car Service.

Differentiator

Problem solved

Functional benefit

Brands

• Mercedes-Benz Certified: Certified pre-owned Mercedes-Benz vehicles program offering verified history, maintenance records, multipoint technical inspection, and roadside assistance.
• Bosch Car Service
• Trade-In / Buy-Back

Products and services

• New Mercedes-Benz Vehicles Retail sale of new Mercedes-Benz passenger vehicles (sedan, coupe, SUV, wagon) with multiple powertrain options, including electric and hybrid models, offered through the authorized Mercedes-Benz dealership showroom in Timisoara.
• Mercedes-Benz Certified Pre-Owned Vehicles Retail sale of certified pre-owned Mercedes-Benz vehicles with verified mileage and history, multipoint technical inspection, manufacturer network maintenance, and a 24-month European warranty up to 200,000 km.
• New Ford Vehicles Retail sale of new Ford passenger and commercial vehicles, including cars, SUVs, and electric vehicles (Mustang Mach-E, Capri, Explorer EV), offered through the authorized Ford dealership showroom in Timisoara.
• New Hyundai Vehicles Retail sale of new Hyundai passenger vehicles including sedans, crossovers, and electric vehicles (IONIQ 6, Kona Electric), offered through the authorized Hyundai showroom and integrated sales and service facility in Timisoara.
• Auto Rulate Multi-Brand Used Vehicles Retail sale of multi-brand certified used vehicles from both on-site stock and on-order sources, including free professional evaluation, vehicle history verification, financing options, and warranty coverage.
• Authorized Mercedes-Benz Service Authorized Mercedes-Benz maintenance, electronic diagnostics, mechanical repairs, bodywork, painting, and warranty work available for Mercedes-Benz vehicles regardless of original purchase location.
• Bosch Car Service Multi-Brand Service Multi-brand maintenance, repairs, and computer diagnostics for all vehicle makes using Bosch equipment and expertise, delivered through the Bosch Car Service international network of over 14,577 locations worldwide.
• Trade-In and Buyback Service Exchange service enabling customers to apply their existing vehicle as payment toward the purchase of a new or used vehicle, including free professional evaluation and a bonus over the market value of the traded vehicle.
• Roadside Assistance (Loyalty Club Tiriac Auto) Complimentary Loyalty Club Tiriac Auto roadside assistance package offering replacement vehicle, on-site assistance, towing, accommodation, transfer, and repatriation services for vehicles up to 20 years old, reactivated annually with maintenance visits.
• Bodywork and Painting Service Bodywork and painting services for all vehicle brands, including damage assessment, insurance claim handling, and paintwork completed to manufacturer standards.
• OEM Parts and Accessories Sale of OEM parts and accessories for Mercedes-Benz, Ford, Hyundai, and all other brands through the parts ordering system, with optional installation at the service center.
• Business Solutions and Fleet Services Corporate fleet management and fleet vehicle sales solutions for business customers, covering multi-brand procurement, maintenance contracts, and corporate account management through Casa Auto Timisoara and the national TiriacAuto network.

Quantifiable outcome

• Vehicles in service for over 27 years in the Timisoara market
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

One partnership is on record.

• Grupul Tiriac / TiriacAutocoreChannel Partner/ Reseller/ DistributorCasa Auto Timisoara is a member of the Tiriac Auto dealer network, one of the largest automotive retail networks in Romania with 65 mono-brand and multi-brand locations nationwide. The affiliation provides national service coverage, cross-location customer benefits, shared resources, and the ability to serve customers across Romania. The network offers complete high-quality services with advantageous benefits available at any TiriacAuto location.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• AutoScout24: Europe's largest online car marketplace, operating across 20+ countries including Romania. Not a direct dealer competitor, but a key customer acquisition channel and pricing reference for dealers like Casa Auto Timișoara, increasingly shaping how consumers research and compare dealer inventory.
• CarGurus: US-headquartered online car marketplace with growing European operations. Provides dealer inventory listing and lead-generation tools that compete for dealer marketing budget and shape consumer purchase journeys — a digital channel adjacent to, rather than directly competing with, the authorized dealership model.
• Cox Automotive: Global automotive services group (a division of Cox Enterprises) providing dealer software, remarketing, and fleet management solutions including Manheim auctions and Dealertrack F&I platforms. Ecosystem participant enabling dealer operations rather than competing for retail customers directly.
• Mobile.de: Germany's leading online vehicle marketplace (owned by Adevinta), with broad consumer reach across continental Europe including Romania-facing listings. Functions as a digital discovery and price-comparison layer affecting how consumers reach dealers like Casa Auto Timișoara.

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer with operations in 40+ markets, including authorized multi-brand retail in several Eastern European and emerging markets. Operates a comparable authorized dealer distribution model but at much larger scale, broader geographic footprint, and more diversified brand portfolio than Casa Auto Timișoara.
• Vertu Motors: UK-listed automotive retailer operating multi-brand dealerships across Britain, representing volume and premium OEMs with full-service sales, service, and parts operations. Comparable full-lifecycle dealership model in a different market; relevant reference point for unit economics and diversification strategy.
• Asbury Automotive Group: Major US-based automotive retailer operating 150+ new vehicle dealerships across Sunbelt states. Closely comparable authorized multi-brand retail business model (new/used sales, F&I, service, parts) but operates in a different geographic and regulatory environment than Romania.
• Hedin Mobility Group: European multi-brand automotive retailer and distributor headquartered in Sweden with operations across Germany, Switzerland, the Netherlands, Norway, and Belgium. Comparable authorized multi-brand dealer model with similar after-sales service orientation, though operating in Western European markets rather than Romania.
• D'Ieteren Group: Belgian-listed group combining D'Ieteren Auto (Belgium's largest multi-brand dealer network representing Volkswagen Group, BMW, Mercedes-Benz, and others) with Belron (vehicle glass repair). Comparable in multi-brand authorized dealer operations but at vastly larger scale and with European geographic diversification Casa Auto Timișoara lacks.

Direct peers

• Porsche Inter Auto Romania: Largest multi-brand automotive dealer group in Romania, representing Volkswagen Group brands (Volkswagen, Audi, Porsche, Skoda, SEAT, Cupra) through authorized showrooms and service centers. The most directly comparable Romanian competitor to Casa Auto Timișoara's multi-brand authorized dealership model, competing for the same pool of premium and mid-market buyers in overlapping territories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CasaAutoTimisoara
• LinkedInlinkedin.com/company/casaautotimisoara

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Auto Timisoara