Feastive

What Feastive does

Feastive is a privately operated recipe website founded in 2020 by Heather Smith and headquartered in New York. The site publishes curated home-cooking recipes organized by meal type (Breakfast, Entree, Dessert) and cuisine (American, Italian, French), targeting home cooks and families seeking accessible, family-friendly meal ideas. Recipes include structured metadata such as ingredient lists, prep times, cooking times, difficulty ratings, calorie counts, and step-by-step directions, presented within a standard WordPress publishing workflow using the Kadence theme.

The underlying technology stack is commodity open-source: a WordPress CMS with the Kadence theme and WP Recipe Maker–style formatting. There is no mobile app, no published API, no proprietary algorithms, and no AI or personalization features. Distribution is exclusively through the feastive.com website, supplemented by email newsletter capture and social media accounts on Facebook, Twitter, and Instagram for top-of-funnel audience development.

The business model shows no monetization in place. All recipe content is free to access without registration or payment. Pricing is not publicly disclosed, no paid products are listed, and a 'Shop' section exists on the site only with placeholder text. The company has no disclosed funding, no institutional investors, no named customers, and no B2B or enterprise relationships. It appears to operate as a sole proprietorship or founder-owned hobby project at a micro-scale of 1–10 employees.

Name

Feastive

Legal name

Feastive

Website

https://feastive.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Feastive is a privately operated recipe blog founded in 2020 by Heather Smith, publishing free, category-organized recipes for home cooks and families via a WordPress website with email and social media distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels3 records

Core offering

Feastive is an online recipe publishing platform that provides free, curated recipes across categories such as Breakfast, Dessert, Entree, American, Italian, and French cuisines. Each recipe includes detailed ingredients, step-by-step directions, prep and cook times, difficulty ratings, servings, and calorie information, targeted at home cooks and families seeking accessible family-friendly meal ideas.

Product overview

Feastive is a single-platform recipe sharing website that provides curated recipes organized by cuisine and meal type categories. The platform centers on its recipe collection accessible through the main website, with no modular product architecture or add-on services. Recipes include detailed instructions, ingredient lists, cooking times, and difficulty ratings across categories such as Dessert, Breakfast, American, Italian, and Entree.

Differentiator

Problem solved

Functional benefit

Products and services

• Feastive Recipe Platform A free online recipe sharing and discovery platform that publishes curated recipes across multiple cuisine and meal-type categories (Breakfast, Dessert, Entree, American, Italian, French). Users can browse recipes, view ingredients, step-by-step cooking directions, prep and cook times, difficulty ratings, serving sizes, and calorie information, and subscribe via email for new recipe updates.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• NYT Cooking: NYT Cooking is a subscription-based recipe and cooking content site targeting the same home-cook segment as Feastive, with editorially curated recipes across categories like Breakfast, Dessert, and Entree that mirror Feastive's taxonomy.
• Simply Recipes: Simply Recipes is a family-focused recipe content site with categorized home-cook recipes and a similar editorial voice. It is among the most directly comparable category peers to Feastive.
• Allrecipes: Allrecipes is one of the largest free recipe content sites globally, with a similar monetization model and audience of home cooks. Feastive operates in the same horizontal category of free, ad-supported recipe publishing.
• Serious Eats: Serious Eats is a long-running, founder-voice-led recipe and food content site with structured recipe formats, editorial categories, and difficulty/timing data, directly comparable to Feastive's current publishing model.
• Sally's Baking Recipes: Sally's Baking Addiction is an individual-creator-led recipe blog with detailed recipe formats (prep time, difficulty, nutrition) nearly identical in structure to Feastive's recipe pages, serving a comparable home-baking audience.
• Budget Bytes: Budget Bytes operates a recipe content site targeting home cooks with everyday recipes; its monetization path (ads, e-books, app) parallels the potential evolution trajectory of Feastive.
• Pinch of Yum: Pinch of Yum started as a small food blog that grew into a major recipe content brand with monetization through ads and a recipe e-book, often cited as a benchmark for small-team food blog scaling relevant to Feastive's footprint.
• Cookie and Kate: Cookie and Kate is a small-team, founder-voice recipe content site emphasizing vegetarian and whole-food recipes. Comparable to Feastive in scale, founder-driven editorial model, and category-cooking focus.

Broad incumbents

• Food Network: Food Network is a large TV/network-affiliated food brand that publishes a broad recipe library online. It overlaps with Feastive's content offering but operates at vastly greater scale and as a broader food-media portfolio rather than a focused blog.
• Bon Appétit: Bon Appétit is a major food-media publication with a large recipe archive and home-cook focus. Its curated recipe formats (with difficulty, timing, nutrition) directly mirror the structure Feastive uses, but it functions as part of a broader editorial portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/getfeastive
• Xx.com/getfeastive
• Instagraminstagram.com/Feastive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feastive