FRW

What FRW does

FRW (UK) Ltd is a privately held, founder-led general building and construction company headquartered in Huntingdon, Cambridgeshire, with a secondary office in Emneth. The company serves residential homeowners across Cambridgeshire and surrounding areas, delivering new builds, single-storey and two-storey extensions, renovations, conservatories, conversions (including barn and garage), chimneys and fireplaces, driveways, pathways, patios, tiling, wooden floors, bespoke staircases, and full kitchen, bathroom, shower room, and wet room installations. It also offers a Design & Build service that combines architect liaison, planning submission, and fixed-price construction.

The business is run jointly by co-founders Karl Frusher and Phil Wilson, who together bring 46 years of combined building industry experience. Karl project manages construction from foundations through to finishing trades, including Building Control and Conservation Inspectorate liaison, while Phil handles the initial client contact, home visits, and individually tailored fixed-price quotations. Delivery relies on direct labour alongside a curated database of skilled trade and specialist subcontractors, with a fully computerized estimating system used to produce quotations quickly.

Commercially, FRW operates a project-based, one-time revenue model in which each job is quoted individually at a fixed price. Go-to-market is direct-to-consumer via home visits, with growth driven principally by repeat custom and word-of-mouth referrals, supplemented by a website and social media presence across Facebook, Instagram, Twitter, and Pinterest. Customer protection is provided through NHBC Buildmark 10-year warranty cover for eligible new-build and conversion work, and the company holds 11-50 employees with no external funding, acquisitions, or subsidiaries.

Name

FRW

Legal name

FRW (uk) Ltd.

Website

https://www.generalbuilderhuntingdon.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FRW offers general building services, including new builds, extensions, and renovations in Huntingdon and Cambridgeshire.

Ownership category

akta.pro rank

Product category

Residential Construction Services

NAICS

New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential General Contracting (New Build) (IMAFAAAB)

Keywords

• Residential construction services
• Home extensions
• Property renovations
• New build construction
• General building services

Headquarters

HQ city

Huntingdon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Construction Services: One-time project-based revenue from building and construction services including new builds, extensions, renovations, conversions, and smaller construction projects. The company provides fixed price quotations for building work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FRW (UK) Ltd is a Cambridgeshire-based building and construction company providing residential new builds, extensions, design and build, renovations, conservatories, garage conversions, and specialist trade services including driveways, tiling, wooden floors, bespoke staircases, kitchen, bathroom, shower room and wet room fitting. Services are delivered using direct labour alongside a database of skilled trade and specialist subcontractors, with founders Karl Frusher and Phil Wilson overseeing the project from initial enquiry through to completion.

Product overview

FRW (UK) Ltd is a building and construction company offering a unified set of construction services. The core offerings include New Builds and Extensions (single-storey and two-storey), complemented by a comprehensive range of specialist trade services including Renovations, Conservatories & Alterations, Chimneys & Fireplaces, Driveways & Patios, Garage Conversions, Ceramic & Natural Stone Tiling, Wooden Floors, Bespoke Staircases, and full Kitchen, Bathroom, Shower Room, and Wet Room fitting. The company also provides a Design & Build service that integrates architectural planning through to project completion. All services are delivered using a combination of direct labour and trusted subcontractors, with management led by founders Karl Frusher and Phil Wilson.

Differentiator

Problem solved

Functional benefit

Products and services

• New Builds Residential new build construction services for houses and properties, managed from foundations through to finishing trades, for homeowners in Cambridgeshire.
• Extensions Single-storey and two-storey house extensions expanding existing living space for residential homeowners in Cambridgeshire.
• Design & Build Full-service design and construction package including architect liaison, planning submission, and fixed-price building work for residential projects.
• Renovations, Conservatories & Alterations Property renovation services including conservatory construction and general structural alterations for residential properties.
• Driveways, Pathways & Patios External hard landscaping including driveway, pathway, and patio construction for residential properties.
• Garage Conversions Conversion of existing garage spaces into habitable rooms such as additional bedrooms or living areas for residential customers.
• Bespoke Staircases Custom staircase design and installation, produced in partnership with a local joinery company using hardwood or softwood timbers.
• Kitchen Fitting Complete kitchen installation services for residential homeowners in Cambridgeshire.
• Bathroom Fitting Full bathroom installation and refurbishment services for residential customers.
• Chimneys, Fireplaces & Walls Masonry work including chimney construction, fireplace installation, and wall building for residential properties.
• Ceramic & Natural Stone Tiling Professional tiling installation using ceramic and natural stone materials for residential projects.
• Wooden Floors Installation of wooden flooring including oak floors and specialist materials like travertine stone flooring for residential customers.
• Shower Rooms Specialist shower room installation services for residential properties.
• Wet Rooms Wet room construction and installation for accessible bathing facilities in residential properties.

Quantifiable outcome

• Exceptional growth from small two-man local building company to business capable of executing demanding projects

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NHBCcoreOthersFRW offers NHBC Buildmark warranty - a 10-year warranty and insurance cover for newly-built or newly-converted residential homes registered with NHBC. This provides customers with protection and insurance backing for their construction projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Keepmoat Homes: One of the UK's largest residential housebuilders and regeneration specialists, building new homes nationwide. Comparable because it operates in the same residential new-build and refurbishment category as FRW, but at vastly greater scale and across a national footprint rather than a single county.
• Bellway plc: FTSE-listed UK housebuilder constructing new homes across regional divisions including the South East. Comparable to FRW on the residential new-build core service, but operates at national scale with a public-company cost and governance structure.
• Taylor Wimpey: One of the UK's largest residential developers, building new homes across regional operating divisions including the East of England. Comparable to FRW in the residential construction space, but at vastly larger scale with national land-banking and developer capabilities.
• Persimmon plc: Volume UK housebuilder with strong regional operating structure. Comparable to FRW as a residential builder serving UK homebuyers, but at scale orders of magnitude larger and focused on volume rather than bespoke extensions and conversions.
• Barratt Developments: Largest UK housebuilder by volume, with regional divisions covering the East of England. Comparable to FRW on residential construction activity, but a national volume developer rather than a local bespoke builder.
• Crest Nicholson: UK housebuilder focused on family homes across the South of England, including East Anglia. Comparable to FRW in residential construction, but with a national developer model focused on new-build estates rather than bespoke extensions.
• Bloor Homes: Privately held UK housebuilder constructing new homes across regional divisions including the Midlands and East of England. Comparable to FRW as a residential builder, but at significantly greater scale and focused on new-build volume.
• Willmott Dixon: Major UK contractor with residential development, regeneration, and housing maintenance divisions. Comparable to FRW on the construction capability and residential focus, but operating as a large national contractor with public-sector and developer clients.
• Morgan Sindall Group: UK construction and regeneration group with a significant residential contracting arm. Comparable to FRW in delivering residential construction, but as a publicly listed national contractor serving developers, housing associations, and public-sector clients.
• Galliford Try: UK construction group with a housebuilding division (Linden Homes). Comparable to FRW in residential construction activity, but at group scale spanning infrastructure, construction, and housebuilding across the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/frw-uk-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRW