ADPM - Mértola Heritage Defense Association

Name

ADPM - Mértola Heritage Defense Association

Legal name

Associação de Defesa do Património de Mértola

Website

https://adpm.pt

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Mértola

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. International Development Project Funding: ADPM receives significant funding from the European Union, Portuguese Cooperation (Camões, I.P.), and other international donors to implement development projects in partner countries including Cabo Verde, Mozambique, and São Tomé and Príncipe. Projects focus on education, agriculture, environment, and social inclusion.
2. Product Sales (Loja): ADPM operates a physical and online store selling heritage products, publications, artisanal items, and educational materials produced locally. Products include aromatic plants, books about local heritage, crafts, and educational games. VAT and shipping costs are added to listed prices.
3. Volunteer Program: ADPM operates a structured volunteer program with regulations available for download, allowing individuals to participate in various projects and activities.
4. Membership Fees: ADPM maintains a membership system with member updates and subscription services, including access to the Al-Gazarra commemorative magazine celebrating their 40th anniversary.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

ADPM is a non-profit association that delivers heritage defense, sustainable rural development, and international cooperation services from its base in Mértola, Portugal. It operates the ~200-hectare Monte do Vento estate as a demonstration, training, and ethnobotany site, runs the EUROPE DIRECT Baixo Alentejo information relay for the European Commission, and implements EU-funded cooperation projects in African partner countries. It also sells locally sourced herbs, branded merchandise, and heritage publications through its own Loja ADPM store, and runs an accredited vocational training programme.

Product overview

ADPM is a non-profit association that operates as a multi-faceted heritage defense and rural development organization. Its offering includes a retail store selling consumer products (herbs, branded merchandise, books, games), educational and technical publications, and services such as the EUROPE DIRECT information center and volunteer program. The organization focuses on environmental conservation, sustainable agriculture, heritage preservation, tourism, and international development cooperation across Portugal, Cabo Verde, Mozambique, and São Tomé and Príncipe.

Differentiator

Problem solved

Functional benefit

Brands

• EUROPE DIRECT Baixo Alentejo: Member of the Europe Direct network in Portugal, part of a European-wide community of centers making Europe accessible to people.
• EcoRaízes
• Novos Horizontes
• TODOS por STP
• Monte do Vento

Products and services

• Ervas do Monte (herbs of Monte do Vento)

Quantifiable outcome

• 16 school infrastructures (12 primary schools, 4 resource centers, 12 water wells) constructed in Mozambique districts
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and supporting.

• TAP Air PortugalflagshipGTM or Marketing Partner · 1 January 2026ADPM was selected as a partner for the TAP Miles Donate program for the 2026-2028 triennium, as part of TAP Air Portugal's corporate social responsibility strategy. This partnership recognizes ADPM's work and will reinforce the impact of their field missions through solidarity mobilization of air miles. ADPM was selected alongside Médicos do Mundo and Mundo a Sorrir.
• FAO Cabo VerdecoreStrategic or Co-development Partner · 1 January 2026ADPM leads a team in partnership with FAO Cabo Verde, the Ministry of Agriculture and Environment through local delegations, and ONGD CERAI for evaluating sustainable agricultural practices in Cabo Verde. They are applying the FAO TAPE methodology to measure agroecology performance in Santo Antão island, with EU funding in Cabo Verde.
• HELPO ONGDcoreStrategic or Co-development PartnerHELPO ONGD is a key partner in the 'Novos Horizontes: Educação para o Desenvolvimento Seguro e Inclusivo em Moçambique' project, co-funded by the EU in Mozambique and Portuguese Cooperation through Camões, I.P. The project has constructed 16 school infrastructures benefiting thousands of children.
• AjopcipacoreStrategic or Co-development PartnerAjopcipa is a partner in the Novos Horizontes project in Mozambique, working alongside ADPM and HELPO ONGD with EU and Portuguese funding to improve education access in Nampula province districts.
• AliseicoreStrategic or Co-development PartnerAlisei is a partner in the 'Plataforma de OSC para Gestão Delegada' project in São Tomé and Príncipe, working with ADPM and the Plataforma de Turismo Responsável e Sustentável. The project includes training for local tourism guides on cultural and natural heritage.
• Plataforma de Turismo Responsável e SustentávelsupportingStrategic or Co-development PartnerPartnership for responsible and sustainable tourism development in São Tomé and Príncipe, collaborating with ADPM and Alisei on tourism guide training and heritage preservation.
• Ministério da Agricultura e Ambiente (Cabo Verde)coreStrategic or Co-development PartnerStrategic partner in EcoRaízes project with delegations in Santo Antão and São Nicolau. The Ministry works with ADPM on agricultural development and environmental conservation in protected areas.
• Municipalities of Paúl, Porto Novo, Ribeira Grande (Santo Antão), Ribeira Brava and Tarrafal (São Nicolau)coreChannel Partner/ Reseller/ DistributorMunicipal governments in Cabo Verde are main partners in EcoRaízes project, collaborating on sustainable development initiatives, environmental protection, and rural entrepreneurship support.
• CCDR - Comissão de Coordenação e Desenvolvimento Regional do Alentejo, I.P.supportingStrategic or Co-development PartnerRegional coordination and development commission for Alentejo is an associate partner in the EcoRaízes project, supporting cross-border sustainable development cooperation between Portugal and Cabo Verde.
• ICNF - Instituto da Conservação da Natureza e das FlorestassupportingStrategic or Co-development PartnerICNF is an associate partner in EcoRaízes, providing expertise on nature conservation and forest management in Portugal's protected areas, supporting knowledge exchange with Cabo Verde partners.
• Governo Distrital de Érati, Muecate, Monapo e Mecubúri (Moçambique)coreChannel Partner/ Reseller/ DistributorDistrict governments in Nampula province are partners in Novos Horizontes project, collaborating on school infrastructure construction, education improvement, and community development activities.
• Europe Direct Baixo Alentejo NetworksupportingStrategic or Co-development PartnerADPM hosts the EUROPE DIRECT Baixo Alentejo center, part of the Europe Direct network in Portugal which makes Europe accessible to citizens and facilitates participation in EU policy debates.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Quercus – Associação Nacional de Conservação da Natureza: Portuguese environmental NGO active in conservation, environmental education and sustainable development advocacy. Comparable mission and non-profit scale, with overlap in environmental education programming.
• HELPO: Portuguese ONGD already partnering with ADPM on the Novos Horizontes project in Mozambique. Runs comparable EU/Portuguese Cooperation-funded development projects in Portuguese-speaking African countries.
• Liga para a Protecção da Natureza (LPN): Portugal's oldest environmental NGO, focused on nature conservation, biodiversity and environmental education. Comparable in heritage/environmental education mission and Portuguese non-profit governance model.
• OIKOS – Cooperação e Desenvolvimento: Portuguese ONGD executing development cooperation, environmental sustainability and education projects in partner countries including CPLP geographies. Closely mirrors ADPM's integrated development-and-environment model.
• ADRA Portugal: Portuguese non-profit focused on rural development, environment and international cooperation with projects across Portuguese-speaking African countries. Highly comparable in mission, funding model and geographic footprint to ADPM.
• AMI – Assistência Médica Internacional: Established Portuguese humanitarian and development NGO active across multiple geographies. Comparable in size, funding-mix and operational model to ADPM, with similar reliance on institutional donors.
• IMVF – Instituto Marquês de Valle Flôr: Portuguese private non-profit institute for international cooperation with multi-country programs in CPLP territories and Europe. Operates a similar project-implementation model funded by EU and Portuguese Cooperation.

Broad incumbents

• Cáritas Portuguesa: Large Portuguese confederation of Catholic social-action entities engaged in development cooperation, social support and emergency response. A broader incumbent active in the same donor ecosystem and CPLP geographies.
• IUCN – International Union for Conservation of Nature: Global conservation organization working on protected-area management, drylands and biodiversity — areas where ADPM has built credibility (Dryland Champions award, Vale do Guadiana). Acts as both a comparator and a potential enabling/partnering organization.
• Fundação Calouste Gulbenkian: Major Portuguese foundation running sizeable international development cooperation, education and sustainability programs in CPLP countries. A larger incumbent that competes for the same institutional and partnership opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adpmMertola
• YouTubeyoutube.com/channel/UCI-MilanqNCR8gdXT9nhWuQ
• Facebookfacebook.com/adpmmertola
• Instagraminstagram.com/adpmmertola

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADPM - Mértola Heritage Defense Association